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Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership.
Lessons in Advocate Recruitment to Ready You for 2025 From old-school traditional to the latest in social and AI technologies, learn the tactics and strategies you’ll need to position yourself and your program for advocacy success in the new year. More info/register. 1 CMP credit. More info/register. 2025 Gear Up!
Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. The Difference Between a Data Warehouse and An AMS.
Discover how to use data and feedback to understand volunteer needs and tailor recruitment and retention efforts. Host: Marketing General Inc. Speakers: Michelle Peterson and Elisa Joseph Anders, Marketing General Inc. . Host: Sinch Email Wed 9/25 at 12 p.m. More info/register. 1 CAE credit. . 1 CAE credit. to 1:30 p.m.
MemberSuite explains the benefits of an AMS with its own built-in data warehouse , so you don’t have to rely on other software for analysis and reporting. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. How to Conquer Changes in the Digital Marketing Space. Instructional design. Tue 11/1 at 3 p.m.
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Emailmarketing news.
The channels that associations use for membership recruitment and engagement show the most significant change. But sadly, despite more computing power than ever, the use of data and data analysis has shown almost no forward movement over the last number of years. Payment options have become more sophisticated and automated.
If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Staffing issues. Board governance. More info/register. Host: OpenSesame.
Current Trends in Policy and Politics Hear the latest quarterly analysis of trends in policy and politics. Q2 EmailMarketing Tips Hear insights from six of the industry’s leading emailmarketing experts. No plan, no progress. Good listens I love listening to smart people having interesting conversations.
Learn how to become an influencer and engage your biggest influencers as a recruitment tool. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Find out how your email processes stack up to your peers. Wed 8/2 at 12 p.m. Lunch provided.
2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association EmailMarketing Benchmark Report on emails sent using marketing automation. A top concern among executives is their inability to recruit and retain talent. Tue 6/6 at 2 p.m. More info/register.
Communication Audits, Analysis & Answers Conducting a communication audit of emails, websites, social media pages and other tools is an important exercise to ensure that your organization presents itself in a positive, on-brand voice. Host: Sinch Email Wed 9/25 at 12 p.m. to 1:30 p.m. More info/register. 1 CMP credit.
Integrations: Ensure the membership management system can integrate with the other tools you use, whether thats an emailmarketing tool or your CRM. Event management capabilities that help you plan and execute both public recruitment events and exclusive, members-only events.
Industry News and Analysis: Keeping Members Informed Keeping members up-to-date on the latest industry news and analysis is an essential part of demonstrating your association’s value. By providing timely, relevant information, you reinforce your association’s role as a go-to resource for important updates and trusted analysis.
Perhaps you’d like to gauge the effectiveness of several recruiting drives you initiated throughout the year so you can decide which to replicate in the future and which to scrap. A report that shows new member joins across the time periods immediately following those initiatives can give a clear analysis of the results you’re looking for.
And give your remarks on emailmarketing book. Unleash the Power of Market Testing in your Membership Recruitment. Know the Numbers on Membership Marketing. Membership Recruitment. (4). new markets. (1). Online Marketing. (6). Potential Analysis. (3). Steady State Analysis. (3).
The robust tools contained within this software option provide value to members, improve recruitment and retention, and save organizational leaders time and effort from having to jump between multiple systems. This will give you more confidence that your recruitment and retention efforts are going in the right direction.
The robust tools contained within this software option provide value to members, improve recruitment and retention, and save organizational leaders time and effort from having to jump between multiple systems. . EmailMarketing. What should you consider when choosing membership and association management software?
With these features, you can add member application forms to your website; send out automated and personalized emails about deadlines, renewal dates, and grace periods; and update member status automatically. Recruiting and maintaining members is easier than ever with a solution like MemberClicks. Real-time reporting and analysis.
The 1,000+ association execs who completed the course learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership. Discover key trends and actionable strategies to elevate your emailmarketing and boost member engagement.
Guest: Lisa Lockman, Assistant Director, Data Analysis and AMS Administration, Association for Psychological Science. Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4. Emailmarketing has never been more difficult than it is today. More info/register. Fri 9/9 at 12 p.m.
With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your emailmarketing efforts.
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, emailmarketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, emailmarketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.
Navigating the Impact on Associations from New Executive Orders Hear a detailed analysis of President Trumps executive orders and their potential implications for associations. Hear about real-world examples for leveraging data from your emailmarketing, community, AMS, educational programs, and more. 1 CAE credit.
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