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With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? Or, to ensure you absolutely get the best LMS for your association, hire an LMS consultant to help you with requirements, selection, and implementation.
TopClass LMS shares an association primer on skills-based microcredentialing. Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Host: GrowthZone Speaker: Jessica Rickel, Business & Marketing Strategist Wed 4/16 at 1 p.m. Ulin Microcredentials. Member service.
The request for proposal you send to learning management system (LMS) providers is only as good as the process you use to develop your LMS requirements. If you don’t accurately and completely identify and prioritize your real needs during that process, your new LMS will fall short of expectations.
As dysfunctional and frustrating as that old learning management system (LMS) is, your association still relies upon it. But, let’s face it, your current LMS is holding you back. You need a better LMS but the powers that be aren’t going to like that news. Preparing Your Case for a New LMS. Describe a brighter future.
Speaker: Amanda Davis, Chief Experience Officer and Liam O'Malley, VP of Association Solutions
Does that mean your current LMS strategy is in need of a refresh? There are many complex decision-making processes within your learning & development strategy and LMS lifecycle management, including: Selection. Effective marketing & monetization. Any of these steps could cause analysis paralysis for your team.
Without an advanced enterprise LMS, it’s significantly more challenging to do so, let alone save time, increase membership, collect non-dues revenue, and more. If you’re reading this guide, it’s a good guess that you’re on the market for a new enterprise LMS solution. 5 Tips to Choose the Right Enterprise LMS.
Your wish can come true if you know how to make a persuasive case for a new learning management system (LMS) to the decision-makers at your association. Last week, we explained how to prepare your business case for a new LMS —from collecting evidence to gathering allies. You must figure out how to connect a new LMS to those values.
To provide its members with access to the education and training they needed in a useable, relevant way, AGMA invested in Higher Logic’s Learning Management System (LMS). But AGMA saw the commonalities, recognizing that every gear manufacturer could use and appreciate training in problem-solving skills or failure analysis.
Through a learning management system (LMS). But like everything else, not all association LMS platforms are created equal. Below are the seven essential features that associations should look for when selecting an LMS. Look for ways you can use the LMS tools to add to the experience for your members. Assessment Analysis.
TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. Clowder provides advice on increasing the adoption of your membership mobile app. Motivation to learn.
Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.
When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.
Skills gap theorists say that formal education isn’t preparing enough candidates for specialized high-skill, high-growth jobs such as data analysis, user experience design and software programming. The learning community has been seeking a serious use for LMS gamification. Membership is open to U.S. Badging Platform: OpenBadges.
If a new learning management system (LMS) is in your future, find out from WBT Systems how an LMS business analyst contributes to the success of your project. Your editorial calendar is not your content marketing strategy. Content Marketing Institute ). Presenter: Brooke Gracey, Marketing Manager, CrowdCompass by Cvent.
Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to encourage members and prospective customers to browse through the educational programs you offer via your LMS. Host: Personify.
This task is made even harder if your CME learning management system ( CME LMS ), the platform that delivers eLearning to your association’s members, fails to support you in the effort. How to Choose the Right Healthcare LMS: 4 Top Tips. There are a wide variety of reasons why your CME LMS may not be the right fit for your association.
Technology advancements allow working professionals to take classes, earn credits, or achieve certifications through software called a Learning Management System (LMS). Try any of these five tactics: Automate your marketing tactics for continuing education. Automate your marketing tactics for continuing education.
The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).
TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Curated reading lists are the best, right? Credentialing support.
Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. By providing a clear benefit analysis, you’re showcasing how every dollar spent on analytics can yield real returns. That’s the power of analytics.”
MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis. Gabrielle Canon, The Guardian ). Wed 4/17 at 2 p.m.
A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Administering your LMS and providing call center management. An eLearning consultant can convert your event into digital means using your LMS or virtual event platform.
In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent. Host: Impexium.
Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. Looking Forward 2022 (Impact): Trends and Analysis. CAE credits. CAE credits.
WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc. Remote work models. More info/register.
Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Learn how to build a content library, get started with an LMS, and motivate your members to join in the program. The deadline is February 2. Presenter: Dan Berger, Founder and CEO, Social Tables.
Is your LMS evolving? WBT Systems explains why your LMS provider (and other tech vendors) should have a product roadmap. The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc.
Though focusing on the message that adapting to these issues might be a challenge for associations, Hurt’s analysis still shines a light on the opportunities for associations willing to embrace the required changes. We also provide professional services to ensure successful implementation and integration of your new LMS.
orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. Delicata squash are at the farmers market now, along with other winter squash. Host: rasa.io.
MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. Discover the benefits of data collection and analysis for your association’s GR/advocacy/lobbying programs. Too woo-woo for you?
Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Hosts: Fonteva & Protech Speakers: Jenifer Alonzo, Association Practice Lead, Fíonta Erin Lemons, Senior Director of Marketing, Fonteva & Protech Wed 2/8 at 1:30 p.m. –
TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns. Event trends.
On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. More info/register.
.* – The Strategic AMS + LMS: Efficiency Made Easy. The tools to minimize time and maximize impact are housed in your association management system (AMS) and learning management system (LMS). Presenter: Anna Toon, Abila Product Marketer. Host: Raffa Marketing Group. Email Design Tips for the Modern Marketer.
Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable! Mentoring programs. More info/register.
TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. More info/register. More info/register. More info/register.
But it’s this line of thinking that should and will trickle down into organizational thinking from the marketing and technical side of things. Anyone can dive into data analysis, and everyone should – it’s information that will pay off in the long-run. Conventional email marketing conversion rates generally hover between 1-2%.
Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. AMS + LMS + CMS = True Love Like the dating industry, an association technology ecosystem offers a wide range of options and diverse personalities.
As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. The content marketing agency Imagination shares how you can (and why you should) get the sales team involved in the content development process. Marketing automation software is no longer a ‘nice-to-have’ technology.
LMS Demo Day. This just-in-time virtual LMS demo day features presentations from a limited number of industry partners that offer LMS platforms. Thorben Grosser, VP of Product Marketing, EventMobi. Erin Lemons, Senior Director of Marketing, Fonteva & Protech. Brianne Wheeler, Director of Marketing at PropFuel.
Look for the most common data sources on your customers, like: Email : Opens, clicks and conversion rates in your marketing team’s automated email campaigns convey intention or interest. Resource: 3 Reasons Why You Should be Marketing to Your Current Customers. Review Current Events.
LMS selection. – Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology. Key topics will include empathetic marketing (cultivating creativity and connection in a crisis, adapting your sales strategies during COVID-19, managing events (both physical and virtual), and leveraging technology. 1 CMP credit.
Our solution to assist association executives with justifying the expense of an LMS, EvaluPac, recently won the Gold Brandon Hall Excellence in Technology Award for “Best Advance in Technology for Testing or Learning Evaluation”. need to meet funders’ and accreditors’ demands for activity impact analysis and outcomes evaluations.
Our solution to assist association executives with justifying the expense of an LMS, EvaluPac, recently won the Gold Brandon Hall Excellence in Technology Award for “Best Advance in Technology for Testing or Learning Evaluation”. need to meet funders’ and accreditors’ demands for activity impact analysis and outcomes evaluations.
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