Click

FEBRUARY 12, 2025

What marketers really want are powerful tools that will take that data and transform it into valuable, useful and actionable insights. At Click, we pride ourselves on delivering tools that help our customers make meaningful marketing decisions. When it comes to reporting, you can’t include what you can’t measure!

Marketing 147

Marketing Social Media Analysis Report 147

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Does it fluctuate?

Revenue 318

Revenue Discount Analysis Certificate 318

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Case Study 169

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Education 186

NXUnite

FEBRUARY 4, 2025

For many businesses, this involves assessing market needs and designing products or services they feel there is a demand for. To assess and capture an audience, be sure to: Conduct market research. Craft relevant marketing materials. Marketing To earn sales, your nonprofit needs to inform prospective customers of your offerings.

Products 130

Products Guidelines Revenue Tools 130

Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?

Marketing 52

Marketing Technology Report Innovation 52

Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Take Your Marketing Reporting to the Next Level.

Report 203

Report Tips Marketing eBook 203

Reid All About it

APRIL 11, 2025

Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Hoffman, FASAE, CAE President of Mariner Management Diane Scheuring, Association Senior Vice President of Membership & Marketing, Hospice and Palliative Nurses Kevin Whorton, President of Whorton Research Wed 4/16 from 9 a.m.

LMS 213

LMS Education Content Software 213

Wild Apricot

DECEMBER 21, 2017

As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Analysis of territory allocation and account assignment plan. Assessment of go-to-market strategies and methodologies.

How To 403

How To Process Tools Software 403

Spark Consulting

APRIL 2, 2025

And you’ll want to make sure that post-game analysis is part of your process, so you can talk through what your staff chose and whether there might be an even better way to respond the next time. And back that up. Yeah, they’re going to make mistakes. But seriously, your word on “no punishment” has to be IRON CLAD.

Survey 150

Survey Analysis Process Project 150

Reid All About it

JANUARY 17, 2025

Host: Momentive Software Speaker: Jessica Lovell, Senior Product Marketer, Momentive Software Wed 1/22 at 1 p.m. Find out how to interpret benchmarking data to uncover trends and improve decision-making, and conduct a gap analysis to identify opportunities and address strategic challenges. More info/register. 1 CAE credit.

Education 264

Education Content Tools Strategy 264

Reid All About it

APRIL 4, 2025

Host: Momentive Software Speakers: Nicole Bowen, CAE, Nonprofit Relationship Management, RSM US LLP Corinne Contento, Director of Tax, Momentive Software Tirrah Switzer, VP, Product Marketing, Momentive Software Tue 4/8 at 12 p.m. Host: ON24 Speaker: Mark Bornstein, Vice President, Marketing and Chief Evangelist, ON24 Wed 4/9 at 11:30 a.m.

Revenue 213

Revenue Software Certificate Education 213

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Achurch

APRIL 8, 2025

Automate Content Creation AI tools can generate newsletters, blog posts, and social media updates, saving valuable time for marketing teams. AI-Driven Sentiment Analysis Use AI tools to analyze survey responses, social media interactions, and feedback forms to gauge member satisfaction and identify areas for improvement.

Social Media 83

Social Media Tools Analysis Newsletter 83

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Revenue Education 213

Event Industry News

OCTOBER 8, 2020

The global exhibitions market is set to contract by c.70% This forecast is the only analysis that measures the direct impact of Covid-19 on the global exhibitions organising market. As the following graph illustrates, the Globex 2019 estimate of market size (based on proforma revenues) was US $29.7bn. 70% contraction.

Marketing 105

Marketing Analysis Discount Revenue 105

Higher Logic

JUNE 5, 2020

It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. Marketing (45%). Every year, The Community Roundtable releases the State of Community Management Report. This year is no different. Networking (59%). Community of practice (48%). Innovation (42%). Innovation.

Cost 272

Cost Analysis eBook Report 272

Associations Now

SEPTEMBER 26, 2023

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

Email Marketing 117

Email Marketing Survey Marketing Tools 117

Candid

AUGUST 5, 2024

Many nonprofit organizations believe market research is beyond their reach due to lack of staff, budget, and time. But without the solid data market research can provide, nonprofits may make decisions based on assumptions that lead to misaligned strategies and missed opportunities for retaining donors and volunteers and attracting new ones.

Tips 110

Tips Marketing Survey Course 110

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

Team Marketing Analysis Social Media 88

Association Analytics

MAY 17, 2021

While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. At the same time, your analysis might show that members who attend your annual conference have a high renewal rate. Analyzing this data is challenging as it typically resides in multiple systems (e.g.

Analysis 192

Analysis Discount Revenue System 192

Association Analytics

SEPTEMBER 27, 2023

Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. By providing a clear benefit analysis, you’re showcasing how every dollar spent on analytics can yield real returns. That’s the power of analytics.”

Analysis 169

Analysis Revenue System Learning Management System 169

Spark Consulting

APRIL 10, 2024

And we’re starting to see professions being disrupted – copy writers, technical writers, bookkeepers, data analysts, paralegals ( Pew has done a VERY detailed analysis of professions, and the demographics of the people in them, most at risk ). One, something tells me ChatGPT will no longer BE free.

Analysis 221

Analysis Cost Price Revenue 221

.orgSource

NOVEMBER 25, 2024

Advanced Prompting Strategies Participants mastered sophisticated AI interaction techniques, including: The “4Ps” approach: Prime, Polish, Prompt, and define Preferred Output Chain-of-thought prompting for more nuanced and precise AI interactions Techniques to extract maximum value from AI tools Custom AI Solutions for Associations We (..)

Tools 88

Tools Technology Innovation Analysis 88

Association TRENDS

MAY 13, 2024

In this analysis we take a closer look at a few key points of data to extract additional insights into critical areas such as where work gets done by association professionals and the current status of association initiatives. The post Analysis of State of Membership Organization Survey Results appeared first on AssociationTRENDS.

Analysis 52

Analysis Survey Organization Marketing 52

Nonprofit Marketing Guide

JUNE 20, 2023

Our senior advisor, Anysa Holder, talked about how nonprofit marketers are using AI this past March in Unlocking the Power of AI for Nonprofit Communications. Marketers are mainly using generative AI for: Market Research: You can use an AI tool to tell you what the most popular nonprofits are in your area. Read the full report.

Tips 87

Tips Marketing Social Media Maine 87

Higher Logic

APRIL 4, 2017

You show your executive team a regression analysis. What is a Regression Analysis? A regression analysis is a statistical model illustrating the relationship between two variables. At its core, a regression analysis is a relationship tool. How to Do a Regression Analysis in Excel. Create a Scatter Graph.

How To 168

How To Analysis Member Engagement Software 168

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools Report eBook Learning Management System 258

.orgSource

NOVEMBER 11, 2024

Develop data-driven marketing strategies that resonate with different member segments. In a competitive job market, individuals are looking for employers that invest in their professional growth. You may find that some roles require more technical training, while others need support in strategic thinking or data analysis.

Tools 88

Tools Technology Strategy Innovation 88

Association Analytics

DECEMBER 15, 2022

While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. At the same time, your analysis might show that members who attend your annual conference have a high renewal rate. Analyzing this data is challenging as it typically resides in multiple systems (e.g.

Analysis 169

Analysis Discount Revenue System 169

Reid All About it

SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. Clowder provides advice on increasing the adoption of your membership mobile app. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

SBI

OCTOBER 23, 2024

Boosting Member Retention: How to Keep Your Association Strong By Michelle Moser, Director of Marketing and Communication Member retention is necessary for any successful association. Our services include everything from event strategy and marketing to logistics and post-event analysis, allowing you to focus on fostering valuable connections.

How To 52

How To Analysis Social Media Member Engagement 52

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent. Host: Impexium.

DC 294

DC Washington Member Engagement Content 294

Higher Logic

JUNE 29, 2017

Digital marketing professionals. Some platforms even offer integrations with third-party data analysis and business intelligence tools to help you connect engagement to results like satisfaction, retention and revenue. That takes marketing, customer relationship expertise and strategy skills. Web developers.

Team 196

Team Member Engagement Analysis Revenue 196

Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Association Laboratory invites association executives to take ten minutes to participate in Looking Forward Solutions , an annual trend analysis of strategies across association domains (membership, meetings, advocacy, etc.)

Video 213

Video Content Revenue Strategy 213

Event Industry News

APRIL 3, 2025

Key takeaways The AGF Annual Festival Sustainability Insights report is the culmination of a year of information gathering, data analysis, and number crunching for the 40 festivals from 16 countries that were assessed by AGF in 2024, covering topics such as food & drink, water & sanitation, power & fuel use, waste & recycling, travel, (..)

Report 59

Report Analysis Products Industry 59

Nimble AMS

DECEMBER 27, 2022

The analysis gives insight into your operations, helping you determine if your organization is on the right track or moving in the wrong direction. Each successive type of analysis requires more complex tools than the former , with prescriptive analytics only available to those with access to an experienced data scientist. .

Association Management 128

Association Management Software How To Analysis 128