Associations Now

SEPTEMBER 13, 2024

In a recent white paper, The Value of Conducting an Association Competitive Analysis , he and Mary Byers, CAE, lay out some of the situations where associations might compete. People think that if a sponsor is not renewing, they must be cutting their marketing budget,” Rosenthal says. Bruce Rosenthal What to do?

Analysis 80

Analysis Ohio California Certificate 80

Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Take Your Marketing Reporting to the Next Level.

Report 203

Report Tips Marketing eBook 203

Wild Apricot

DECEMBER 21, 2017

As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Analysis of territory allocation and account assignment plan. Assessment of go-to-market strategies and methodologies.

How To 385

How To Process Tools Team 385

Association Analytics

JANUARY 30, 2023

This analysis reveals an insight you can now act on to improve the member experience – consider reaching out to manager-level members to find out why they’re not renewing, or perhaps develop content specifically around their pain points and target them with personalized messaging during renewal period.

Member Experience 321

Member Experience Analysis Course Survey 321

Reid All About it

AUGUST 2, 2024

Association competitive analysis. A new white paper from Fonteva and Protech featuring the advice of Bruce Rosenthal and Mary Byers describes a step-by-step approach for conducting a competitive analysis as a path to financial sustainability and mission success. Association marketing maturity. Sponsorship strategy.

Cleveland 270

Cleveland North Carolina Analysis Team 270

Higher Logic

JUNE 5, 2020

It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. Marketing (45%). Every year, The Community Roundtable releases the State of Community Management Report. This year is no different. Networking (59%). Community of practice (48%). Innovation (42%). Innovation.

Analysis 272

Analysis eBook Cost Report 272

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. It requires creativity, strategic planning, vision and data analysis. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. Event marketing was identified by 78 percent of respondents as the most effective marketing tactic.

Report 100

Report Marketing Detroit Social Media 100

Associations Now

SEPTEMBER 26, 2023

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

Email Marketing 110

Email Marketing Survey Marketing Tools 110

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

Team Marketing Analysis Social Media 88

Association Analytics

MAY 17, 2021

While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. At the same time, your analysis might show that members who attend your annual conference have a high renewal rate. Analyzing this data is challenging as it typically resides in multiple systems (e.g.

Analysis 192

Analysis Discount Revenue System 192

Association Analytics

NOVEMBER 18, 2024

“You might really want that cluster analysis of all your customers… but instead you need to do something a little bit smaller. “You can show that this marketing outreach had this level of impact on membership growth or event attendance.” The solution? Start small and build incrementally.

Analysis 169

Analysis LMS Tools Certificate 169

Association Analytics

SEPTEMBER 27, 2023

Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. By providing a clear benefit analysis, you’re showcasing how every dollar spent on analytics can yield real returns. That’s the power of analytics.”

Analysis 169

Analysis Revenue System Learning Management System 169

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Arlington Education Content 258

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

Reid All About it

SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. Clowder provides advice on increasing the adoption of your membership mobile app. Motivation to learn.

LMS 264

LMS Revenue Content Certificate 264

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 258

Social Media DC Education Strategy 258

Higher Logic

APRIL 4, 2017

You show your executive team a regression analysis. What is a Regression Analysis? A regression analysis is a statistical model illustrating the relationship between two variables. At its core, a regression analysis is a relationship tool. How to Do a Regression Analysis in Excel. Create a Scatter Graph.

Analysis 168

Analysis How To Software Member Engagement 168

Association Analytics

DECEMBER 15, 2022

While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. At the same time, your analysis might show that members who attend your annual conference have a high renewal rate. Analyzing this data is challenging as it typically resides in multiple systems (e.g.

Analysis 169

Analysis Discount Revenue System 169

Association TRENDS

MAY 13, 2024

In this analysis we take a closer look at a few key points of data to extract additional insights into critical areas such as where work gets done by association professionals and the current status of association initiatives. The post Analysis of State of Membership Organization Survey Results appeared first on AssociationTRENDS.

Analysis 52

Analysis Survey Organization Marketing 52

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

St. Louis 370

St. Louis Technology Strategy Products 370

Reid All About it

AUGUST 9, 2024

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

Cleveland 270

Cleveland LMS Content Press Release 270

Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Association Laboratory invites association executives to take ten minutes to participate in Looking Forward Solutions , an annual trend analysis of strategies across association domains (membership, meetings, advocacy, etc.)

Video 213

Video Newsletter Content Revenue 213

Higher Logic

JUNE 29, 2017

Digital marketing professionals. Some platforms even offer integrations with third-party data analysis and business intelligence tools to help you connect engagement to results like satisfaction, retention and revenue. That takes marketing, customer relationship expertise and strategy skills. Web developers.

Team 196

Team Member Engagement Analysis Revenue 196

Blue Sky eLearn

JUNE 23, 2017

Understand Your Market. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Try These On. Tracy King, MA, CAE.

Price 193

Price Certificate Revenue Course 193

Reid All About it

AUGUST 10, 2018

Your editorial calendar is not your content marketing strategy. Content Marketing Institute ). How to improve your SEO with a topic-driven content marketing approach. Presenter: Brooke Gracey, Marketing Manager, CrowdCompass by Cvent. Presenter: Myllisa Patterson, Director of Mid-Market Marketing Campaigns, Cvent.

LMS 39

LMS Content Learning Management System System 39

Nimble AMS

DECEMBER 27, 2022

The analysis gives insight into your operations, helping you determine if your organization is on the right track or moving in the wrong direction. Each successive type of analysis requires more complex tools than the former , with prescriptive analytics only available to those with access to an experienced data scientist. .

Association Management 132

Association Management Software Analysis How To 132

Reid All About it

FEBRUARY 25, 2022

WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.

Revenue 40

Revenue Analysis Strategy Technology 40

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 270

DC Washington Member Engagement Innovation 270

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. This century-old association made a commitment to online community and data analysis, embracing new tech along the way.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Membersuite

OCTOBER 21, 2022

Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. The Difference Between a Data Warehouse and An AMS.

Analysis 142

Analysis eBook Software Report 142

Reid All About it

SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Certificate Revenue Content 270

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruitment 329

Recruitment Recruiting Project Technology 329

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 276

DC Washington Learning Management System LMS 276

Reid All About it

SEPTEMBER 6, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

Revenue 270

Revenue Technology Content Strategy 270

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

Strategy 88

Strategy Marketing Price Certificate 88

WBT Systems

APRIL 3, 2018

See if you can find any industry workforce research or forecasts that show or predict market demand for the type of education you could offer. Do a cost-benefit analysis of implementing a new LMS versus staying with the status quo. Describe a brighter future. Map out how you’ll get to that brighter future.

LMS 161

LMS How To Learning Management System Project 161

WBT Systems

JUNE 19, 2018

Before you even think about creating a request for proposal (RFP), you must spend time on the LMS requirements gathering and analysis process. In addition to your colleagues in the education department, you may also want to consult with staff responsible for accounting, marketing, membership, and meetings.

LMS 166

LMS How To Learning Management System System 166