This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Of those respondents, 15% credited a deliberate strategy and dedicated focus on engagement as the reason for the improvement. In this installment of our association blog series on memberengagement, we explore the specific focus and strategies used by organizations with strong memberengagement rates.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. Learn how to find and recruit diverse candidates, set clear expectations, and develop a transition plan. Coincidence? Education revenue.
Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New memberengagement study. Contribute to industry research by taking Amanda Kaisers New MemberEngagement Study survey. Apti explains how to take a proactive approach to developing online learning programs.
As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy.
New memberengagement. Don’t leave your new members hanging. Amanda Kaiser points out moments when new members might feel ignored or ghosted. They’ll answer your questions on membership related to member communities (e.g., The challenge is staff having the time to notice and respond to these interactions.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
Lessons in Advocate Recruitment to Ready You for 2025 From old-school traditional to the latest in social and AI technologies, learn the tactics and strategies you’ll need to position yourself and your program for advocacy success in the new year. More info/register. More info/register. 1 CMP credit. More info/register.
There is strength in numbers, and that means your association needs to do everything it can to increase member retention. Achieving a stable membership will increase your association’s revenue growth and make it easier to recruit new members. This is where establishing strong member retention strategies comes into play.
Embracing Data and Technology to Increase MemberEngagement (online and Washington DC). Ultimate MemberEngagement: The Power of Data-Driven Decision Making. The Stickiest New-MemberEngagement Programs . More info/register. Host: MeetingsNet. Presenter: Jason Askew, Product Marketing Manager, Cvent.
Challenge your understanding of your association’s members. Hear the findings from the recently released 2024 State of Association Member Experience Report and put your knowledge to the test. Discuss emerging trends in memberengagement and learning preferences. More info/register. Host: Forj Tue 9/17 at 1 p.m. –
Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. Let’s take member retention as an example. Suppose current data reveals that 20% of members don’t renew their memberships annually. That’s the power of analytics.”
They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. The ROI MemberRecruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Quick hits. Host: Fridays@4.
The Completely Revised Guide to Great Board Recruitment. Learn how associations are building ecosystems where data can flow freely between application databases to allow for automation and analysis. – Ultimate MemberEngagement: The Power of Data-Driven Decision Making. Speaker: David W. all times are Eastern.
For associations, both attracting new members and engaging current members are probably constant goals across most, if not all, of the events they host. With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement.
Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. The Difference Between a Data Warehouse and An AMS.
The ROI MemberRecruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Hear about the strategies and tools modern associations are using to supercharge memberengagement. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.
The thing I loved about this article was that it suggested you do a little analysis and figure out what about your job do you love. Working for a member-based organization is hard work. It requires every role to embrace customer service, marketing, communication and member coordination/recruitment regardless of your job title.
The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. Embracing Data and Technology to Increase MemberEngagement (online and Washington DC). More info/register. Tue 1/22 at 3 p.m. More info/register.
The ROI MemberRecruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Hear about the impact employee engagement and recognition have on culture, how diversity, equity and inclusion are being addressed, and the ways technology is being used to enhance how, when and where we work.
Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. We’ll also touch on the tech because we know it’s on your mind. More info/register.
Nimble AMS describes how an AMS helps membership directors better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Quick hits.
MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? Bobby Kaighn, Director of Partnerships, Higher Logic. Wed 4/17 at 2 p.m.
Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Memberrecruitment. Audience avatar. 1 CAE credit.
Your association and chapters vie for your members’ attention and time, so how do you become membership partners instead? Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at memberrecruitment, engagement, and retention. Podcast recommendations.
A roundup of five great reads for association membership pros that will get you thinking differently about how to get membersengaged, how members view your association, and what benefits they’ll want next. The post Buzz-Worthy Advice for MemberEngagement and Market Analysis appeared first on Associations Now.
Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Another funny, personal post with life and association lessons along the way.
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Hear about some major considerations for online engagement. 1 CAE credit.
Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture memberengagement. Member retention. Explore practical tips and strategies to initiate your data hygiene journey.
Promote Your Content Effectively to Drive MemberEngagement. We see firsthand that members have extremely high interest in their association’s blogs, articles, and journal publications, but how can they engage with your news and articles if they don’t even know you have published content? Tue 7/24 at 2 p.m.
Outdoor Recreation’s contribution is now regularly reported by the Bureau of Economic Analysis and the Department of Commerce. This strategic approach will likely energize memberengagement and attract and retain members, too.
Memberrecruitment. To attract young members , you must recruit in ways that make sense to them. This month’s topics are: memberengagement, and holiday cocktails and mocktails. Learn how to conduct a cost analysis to quantify the financial implications of dirty data. 1 CAE credit. .
The channels that associations use for membership recruitment and engagement show the most significant change. But sadly, despite more computing power than ever, the use of data and data analysis has shown almost no forward movement over the last number of years. Payment options have become more sophisticated and automated.
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Share engaging ideas that you can use in your career and for your association.
Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Elevating New MemberEngagement How well are your new members joining and engaging in your community? I’ve used data from Marketing General Inc.’s
From helping you create and manage a modern membership experience to supporting order processing, event management, and data analysis, Nimble AMS helps your entire organization. . It helps your association stay more adaptable. need to drive continuous memberengagement, improve member loyalty, and ultimately grow revenue.? .
7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. Learn how associations, nonprofits, and other purpose driven organizations can best leverage themselves when recruiting revenue generating talent in this unprecedented competitive market place. The Do’s and Don’ts of Member Benefits.
This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement. Engagement means different things for different members. Membership trends. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.
This blog post will cover key duties, best practices, and tips for success so you can enhance your memberengagement, whether you belong to a trade or professional association, nonprofit, or any other organization. To recruit new members, you need well-rounded marketing plans that reach people where they are.
Communication Audits, Analysis & Answers Conducting a communication audit of emails, websites, social media pages and other tools is an important exercise to ensure that your organization presents itself in a positive, on-brand voice. . Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting Fri 9/20 at 4 p.m. 1 CAE credit.
I see more associations offering a hybrid membership model because it increases memberengagement and retention. Members who find value as part of an organizational membership are likely to purchase their own membership if they change jobs. Find out: How different segments use member benefits. Hybrid Membership Model.
Here are some primary goals that content marketing can help achieve: Member Acquisition: Reach potential members by showcasing your association’s value and thought leadership in the industry. MemberEngagement: Encourage active involvement in your community by sharing insights, educational content, and industry trends.
WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Memberengagement. This time, he shares what conservation groups can teach associations about memberengagement. Presenter: Ronja Francoeur, MemberEngagement Specialist.
The weekly list of free educational events and resources for the association community… Memberengagement. Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Memberrecruitment.
AI can be used for brainstorming, content creation and ideation, event planning, content translations, data analysis, topic modeling, summary creation, and as chatbots or virtual assistants. The best way to see the value that current members get from you is a full view of all their touch points. With all these uses (and more!)
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content