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And the more you’re able to understand member behavior, the better able you are to create an experience that meets their needs. Let’s break down several scenarios to show how data analytics can help improve the memberexperience.
Growth can be a predicament for any team in any organization. And if your team can’t keep up with member and program needs, then your community won’t be effective at generating results. Changes in your team’s success and the community’s effectiveness will often indicate when you need to make an additional hire.
Empowering your team with a clear understanding of the “why” behind decisions fosters alignment and innovation. Upskilling your team ensures they are equipped to navigate the evolving digital landscape. Encourage Cross-Functional Collaboration: Break down silos to foster collaboration across teams.
5 Ways Your Sales Team Can Leverage AI Learn about five simple AI practices to help your sales teams identify prospects, build partnerships, and increase revenue. They save time and when done well, can truly enhance the memberexperience. 1 CAE credit. More info/register. Host: Impexium Thu 11/7 at 1 p.m. –
Put People First Your data governance policy will be a document that reflects your organization’s unique culture, teams, and members. Don’t expect your teams to figure this out. Foster collaboration and ownership Create teams with representatives across departments to encourage shared ownership.
Chazin & Company describes what association CEOs should expect from their finance and accounting teams , so staff and volunteer leadership have the financial information they need to answer questions, make data-driven decisions and fulfill their fiduciary duty. Association finances. Association content. CAE credit. 1 CMP credit.
If data is saved on a teammember’s personal drive, or worse, doesn’t exist at all, your association’s data is not going to be accessible when you need it. You might use inconsistent content or course tagging, or teammembers might use a variety of names for one type of offering. Sound familiar?
Without the right skills in place, associations risk falling behind competitors that have embraced new technologies and trained their teams accordingly. Enhancing Member Engagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members.
A well-defined, member-focused vision provides a foundation that aligns your team and inspires progress. Steps to Define Your Vision and Goals: Engage Stakeholders: Involve leadership, staff, and members in developing your vision. These initiatives should address challenges, build on strengths, and enhance the memberexperience.
With disruption happening all around us, were here to upscale your team and ensure that your organization is ready to thrive, improving operational efficiencies and positioning you for success. Our survey shows that while many organizations value collaboration, theres often a need for digital literacy and alignment across teams.
5 Strategies For Driving Member Engagement in 2025 Many associations are challenged with engaging members on a consistent and ongoing basis. Mobile apps have become an integral part of member engagement and with the blend of the four Cs Content, Community, Conferences, and Communication are transforming memberexperience.
Personalized Member Engagement AI enables associations to create personalized memberexperiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. How Well Do You Know Your Members? Challenge your understanding of your association’s members.
The analysis that goes along with these stats is worth a read and will help you wrap your mind around how organizations can use community to center themselves around their members or customers. 36% of programs include performance goals for individuals outside of the community team. 34% of community teams are a team of one.
Your members expect highly personalized and engaging experiences with your association. Want to make sure your members stick around? Consider these tips for creating a memberexperience that rivals that of today’s leading for-profit companies. So how do you create an engaging memberexperience?
Learn how to analyze and visualize your existing data, mine the right data to improve your member’sexperience, execute winning member-facing strategies, and determine a successful ROI on your collection and analysis of member data. 5 ways to Enhance the Modern MemberExperience. More info/register.
ASAE partnered with Association Analytics to integrate all data into a consolidated architecture for analysis. ASAE’s goal was to bring all member engagement data together for cross analysis to build a rich picture of overall engagement and participation. We want to create some thought leadership around full data analysis.
Those reasons are the main topic of discussion the first night of every Requirements Analysis course I teach at Georgetown University. Why IT Projects Fail Lack of Leadership When projects run into trouble, the project team and stakeholders lose confidence in the project manager and the project’s ultimate success.
3] Some of the proposed uses of AI include supporting marketing, creating content, delivering more personalized memberexperiences, and automating responses to inquiries and support requests. Staffing and Expertise: Building a Skilled Team The first area to address will be staffing and expertise.
On the first night of every Requirements Analysis course I teach at Georgetown University, I ask my students to discuss why technology projects sometimes fail. Luckily, simple tools are available to help a team identify key communication needs. The project team must understand their roles and responsibilities. Things get ugly.
Memberexperience. Amanda Kaiser says memberexperience must be the new blueprint for engagement. What stands out in the 33 research studies she’s conducted is how much members not just think but also feel about their membership. What has Changed about the MemberExperience? Host: Fridays@4.
Key to our purpose-driven structure are four teams that flow together, all working towards the same end. The teams are: strategy, content, acquisition and retention. The so-called ‘end in mind’ these teams share is staff and customer engagement. Content Team. The second layer is the content development team.
Best Practices for Managing the “Easy Button” In a time of lean corporate planning teams, third-party, agency and independent planners can fill skill gaps in teams, augment staffing, and help reach goals by leveraging their vast expertise. How Well Do You Know Your Members?
Achurch Consulting explains why it’s important to provide virtual watercooler moments to your remote team and suggests all kinds of ways to do it. This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience.
Your AMS should be the utility player on your membership team. Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content. CAE credit.
Team dynamics. Don’t let your team get consumed by an obsession with productivity. Whenever you end a project or a client engagement, you probably do a retrospective analysis. Learn how to prevent knowledge loss and equip your team with the necessary skills to leverage new event tech effectively. More info/register.
Membership management software is designed to communicate with members, track member engagement, manage payments, and deliver member benefits. This technology allows busy association staff to provide the best memberexperiences possible without spending excessive time and effort on the program.
From helping you create and manage a modern membership experience to supporting order processing, event management, and data analysis, Nimble AMS helps your entire organization. . need to drive continuous member engagement, improve member loyalty, and ultimately grow revenue.? . It helps you attract and retain staff.
No one tells you about all the work your team must take on when implementing a new AMS —or all the red wine it will cause you to drink—which is why this guide from Ellipsis Partners is a such a godsend. They explain how these factors affect the memberexperience, how the AMS market is changing, and what you should look for in a new AMS.
While most are planning for some element of hybrid in their on-site programs, there are substantial challenges based on an association’s budget and skills and resources within each team. – Business Analysis Skills for Data Analytics (Data Analytics Network). More info/register. Host: EventMobi. Tue 3/1 at 12 p.m. 1 CAE credit.
Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. The 2024 survey is now open. Volunteer burnout.
WBT Systems goes over some ChatGPT basics, brings up some concerns—like why you shouldn’t rely upon it to do all your work, and explains how association professionals, including education teams, are using ChatGPT to save time and jump-start the creative process. Renew: Is Your Member Renewal Journey Magical or Miserable? Our AI future.
The role of independent planners has evolved as lean planning teams call on experts for everything from finding venue availability to understanding local protocols and strategy. Guest: Lisa Lockman, Assistant Director, Data Analysis and AMS Administration, Association for Psychological Science. Tue 9/6 at 2 p.m. 1 CAE credit.
. – Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Discover the tools you need to combat burnout on your marketing team and build a healthy and productive working environment. – Looking Forward 2022 (Impact): First Look at Trends and Analysis. Wed 1/19 at 11 a.m.
Automating data exploration frees time to focus on higher-level analysis and interpretation of results. Increased efficiency and scalability Automation also performs tasks such as data cleaning, preparation, and transformation that reduce the time and effort needed for data analysis. The team watches data and member behavior.
Also: Engage members to keep them around. You can’t use a crystal ball to forecast the future success of your association—but you can use predictive analysis to get insight into what that might look like. I consider "customized memberexperience" as the holy grail of association management. Engage or Bust.
They explain how these factors affect the memberexperience, how the AMS market is changing and what to look for in an AMS. Leading Your Internal Team Through Major Technology Projects. It also hinges on how well your internal team partners with your chosen vendor. Quick hits. Kevin Kelly ). Tue 5/17 at 1 p.m.
In the analysis stage, AARC examined what Swertinski calls “the forgotten member lifecycle.” Often, she says, associations forget to purposefully direct the lapsed-memberexperience. And in the case of AARC, free member benefits and services continued to reach lapsed members months after their membership expired.
Data can be invaluable when you want to enhance the memberexperience, but you need a data governance plan to keep members’ information safe. Unlike profit-driven companies that rely on data to make money, associations and other nonprofits use data to advance the mission and improve the memberexperience.
Learn how to unlock the potential of the data you already have by aggregating it in a data warehouse for analysis. Emerging technologies make greater innovation possible, but also present real challenges, like building your team’s digital fluency and prioritizing the implementation of various emerging technologies to meet future needs.
Learn how to conduct a cost analysis to quantify the financial implications of dirty data. Zero to Hero: Why Zero Party Data will Save the Day While you’ve made the case for clean data across your organization, teams might still be struggling with why data hygiene is a shared responsibility. More info/register. More info/register.
The willingness to scrutinize performance on an ongoing basis begins with the board and the management team. Member Satisfaction with Leadership These leading indicators provide insight into your organization’s relevance, credibility, and engagement channels. They should be ready to honestly assess the organization’s status.
At Leading Learning, Jack Coursen from ASHA describes the journey his team took on the way to a successful learning subscription business. How to Host Stellar Retrospectives for Better Team Results. Our teams would always learn from past mistakes and constantly improve. Learning subscriptions. 1 CAE credit. More info/register.
Selecting a chamber of commerce software platform that meets all your needs – chamber member database, email system, billing and payment options, chamber event platform, chamber of commerce website builder, and other valuable benefits – can be challenging. It is a modern platform built by the team that brought you ChamberMaster.
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