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Challenges and Opportunities for Association Education Programs

WBT Systems

We have come across several interesting articles in the past couple of weeks, which discuss some of the social, political and economic changes that are currently impacting how we work and learn. Some of the relevant insights provide great messaging for associations seeking to market their education and certification programs to members.

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Association Brain Food Weekly: 7.21.17

Reid All About it

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.

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How to Continue the Conference Learning Experience

WBT Systems

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. It doesn’t happen. Give attendees a call to action.

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Friday Top 5

Spark Consulting

There are lots of ways you can market yourself, lots of ways you can invest time and money on business development, lots of ways you can find leads, and lots of ways you can work those leads. You need to build some of those into your working-for-yourself workday, too, to give you some structure. And it can be “I want to take a vacation.”

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Reads of the Week: January 18, 2013

Reid All About it

If you’re interested in education and MOOCs and such, you’ve probably already read it. I read this Atlantic article, There’s More to Life Than Being Happy , by Emily Esfahani Smith last weekend and it really struck home with me. Tagged: Association , Content Marketing , Living. Time to shift. Poor fella.

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Moose to MOOCs and 3 other articles for association executives

SCD Group

Universities bolster MOOCs for online learning By Mary Beth Marklein via USA TODAY. Content Marketing Using Niche Networks By Monica Bussolati via Bussolati.com. Here are a few tips that will help you finalize a solid content marketing plan. Markets become unpredictable. Budgets get out of whack and stay there.

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8 New Ideas for Engaging Online Students

WBT Systems

You might be sick of hearing about storytelling—it’s been a marketing buzzword the past few years. Articles, videos, podcast episodes and conference session recordings. 10 Secrets of Online Course Design from Award-Winning MOOCs. 4: Be a storyteller. But, like all clichés, it has staying power because it’s based on fact.

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