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We have come across several interesting articles in the past couple of weeks, which discuss some of the social, political and economic changes that are currently impacting how we work and learn. Some of the relevant insights provide great messaging for associations seeking to market their education and certification programs to members.
Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.
Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. It doesn’t happen. Give attendees a call to action.
There are lots of ways you can market yourself, lots of ways you can invest time and money on business development, lots of ways you can find leads, and lots of ways you can work those leads. You need to build some of those into your working-for-yourself workday, too, to give you some structure. And it can be “I want to take a vacation.”
If you’re interested in education and MOOCs and such, you’ve probably already read it. I read this Atlantic article, There’s More to Life Than Being Happy , by Emily Esfahani Smith last weekend and it really struck home with me. Tagged: Association , Content Marketing , Living. Time to shift. Poor fella.
Universities bolster MOOCs for online learning By Mary Beth Marklein via USA TODAY. Content Marketing Using Niche Networks By Monica Bussolati via Bussolati.com. Here are a few tips that will help you finalize a solid content marketing plan. Markets become unpredictable. Budgets get out of whack and stay there.
You might be sick of hearing about storytelling—it’s been a marketing buzzword the past few years. Articles, videos, podcast episodes and conference session recordings. 10 Secrets of Online Course Design from Award-Winning MOOCs. 4: Be a storyteller. But, like all clichés, it has staying power because it’s based on fact.
That was the impetus behind this recent article I wrote for the Midwest Society of Association Executives that was published in their August 2013 issue.). Reframe Delivery – Massive open online courses or “MOOCs” are effectively disrupting the landscape. New technologies are becoming more and more affordable for associations.
5 Articles on Association Meetings & Education. Here are five articles for association executives. College may never be the same By Mary Beth Marklein, USA TODAY Massive Open Online Courses --MOOCs, for short. And MOOCs already have attracted the interest of some employers, paving the way for a potential revenue source.
Venture capital firms have jumped back into the game head first, massive open online course (MOOC) providers, originally rooted in universities, have gone public or been bought , and big Web firms like LinkedIn and Google have become major players. And it seems inevitable that Facebook will rock this market at some point. The MOOC 3.
As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,
By Clay Shirky Using what MP3 and Napster did to the music industry as an example, Shirky talks about the upcoming evolution/revolution within education in the form of MOOC (Massive Open Online Course). What The New Yorker Magazine Can Teach You About Content Marketing that Works. It provides 11 Tenets of Content Marketing.
During those 15 years, we’ve worked with a lot of organizations, done a lot of research, published hundreds of articles and podcasts along with numerous reports , hosted more than a hundred Webinars , and run multiple events , online and off. See e-learning stats for the course creator market here.). The Maturing of Marketing.
Reading more of the article drew even more connections between what Smithsonian is attempting to do and what associations strive to do with their meetings and education offerings. Of course, it piqued my interest being that it falls under the umbrella of topics I cover in this blog. There’s no pressure, there’s no homework, there’s no exams.
Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics. Google offers the free MOOC called “ Google Analytics Academy.”
Or vice-versa—we may believe our learners can achieve anything but think it impossible to ramp up our digital marketing savvy. A related approach is giving learners an article to read, such as a scientific article that describes people who did not have natural ability but who developed exceptional skills. or simply WIIFM.
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