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Do your members want more social events? Ask them and, while youre at it, bring up the next articles topic. The article went into other reasons for not showing up, but these negative character traits get under my skin because I dread living in a society where this is acceptable behavior. Anti-social behavior. Wed 2/19 at 2 p.m.
Memberexperience. Amanda Kaiser says memberexperience must be the new blueprint for engagement. What stands out in the 33 research studies she’s conducted is how much members not just think but also feel about their membership. What has Changed about the MemberExperience? Brain revelations.
The weekly list of free professional development events for the association community… I’m excited and honored to be heading to Association Charrette today with 19 other association geeks for a weekend full of “insightful conversation about emerging trends and disruptions” in the association industry. Exciting times! More info/register.
They asked to be on the board or to lead a committee, or they signed up to speak or write an article, or they said they would work registration or be a greeter. Have you ever had someone raise their hand to volunteer, and they ended up being a dud? You thought they would be great.
Welcome everyone but partner with the best members. We can use our data to figure out who our very best members are. Then we can use our data and other methods to get memberinsights and find out what is common between them, what their problems are, what their goals are and what their needs and preferences are.
If you are sometimes baffled by your member’s decisions or your board’s decisions check out a timely article I recently became aware of. The idea of the article is to openly, objectively seek out the other side’s argument. Dive into your member’s stories and find out how close you are.
They have a problem, and an article provided the solution. They had a problem they didn’t know they had but read about it in one of the emails from the new member email series. They start to feel feelings of belonging, and so they approach interactions with the association with eagerness and an open mind.
When you are ready to ask members all of the questions you are so curious about, let’s talk. Related articles: Slow data vs. fast data. You analyzed member data and conducted surveys, here’s what is next. It is easy to misinterpret members’ opinions when observing their behavior.
If you’re using trade association membership software, for instance, factor in those costs as they directly contribute to the memberexperience. Consider all the exclusive resources, networking opportunities, training sessions, and other benefits that members gain access to.
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