Smooth The Path

MARCH 10, 2016

Welcome everyone but partner with the best members. We can use our data to figure out who our very best members are. Then we can use our data and other methods to get member insights and find out what is common between them, what their problems are, what their goals are and what their needs and preferences are.

Member Insights 60

Member Insights Innovation Resources Content 60

Smooth The Path

FEBRUARY 17, 2016

The trouble is, many associations are losing members because they are no longer solving problems that members can’t solve for themselves. Industry articles are published for free on the Internet. Let’s find a problem for members that they can’t solve themselves and solve it for them. Focus on What We Do.

Directory 60

Directory Innovation Survey Member Insights 60

Smooth The Path

SEPTEMBER 9, 2021

For example, the data from breakout group conversations can offer an association insight about what members want and need. Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports.

Conference 78

Conference Report Examples Process 78

Smooth The Path

MAY 1, 2018

They asked to be on the board or to lead a committee, or they signed up to speak or write an article, or they said they would work registration or be a greeter. Have you ever had someone raise their hand to volunteer, and they ended up being a dud? You thought they would be great.

Committee 88

Committee Project Member Insights Member Experience 88

Smooth The Path

FEBRUARY 9, 2017

If you are sometimes baffled by your member’s decisions or your board’s decisions check out a timely article I recently became aware of. The idea of the article is to openly, objectively seek out the other side’s argument. Dive into your member’s stories and find out how close you are.

Survey 60

Survey Project Conference Content 60

Sequence Consulting

MARCH 26, 2021

By shifting your mindset and embracing a genuinely member-centric approach, you can unlock a new level of engagement and value for your members. This article will equip you with two fundamental questions that can serve as a springboard for creating a thriving member community. Embrace the power of member focus!

Social Media 72

Social Media Survey Resources Tools 72

Sequence Consulting

MARCH 26, 2021

By shifting your mindset and embracing a genuinely member-centric approach, you can unlock a new level of engagement and value for your members. This article will equip you with two fundamental questions that can serve as a springboard for creating a thriving member community. Embrace the power of member focus!

Social Media 72

Social Media Survey Resources Member Engagement 72

Sequence Consulting

MARCH 26, 2021

By shifting your mindset and embracing a genuinely member-centric approach, you can unlock a new level of engagement and value for your members. This article will equip you with two fundamental questions that can serve as a springboard for creating a thriving member community. Embrace the power of member focus!

Social Media 72

Social Media Survey Resources Member Engagement 72

Smooth The Path

JULY 26, 2017

They have a problem, and an article provided the solution. They had a problem they didn’t know they had but read about it in one of the emails from the new member email series. They start to feel feelings of belonging, and so they approach interactions with the association with eagerness and an open mind.

Sample 68

Sample Discount Member Engagement Course 68

Smooth The Path

APRIL 19, 2016

When you are ready to ask members all of the questions you are so curious about, let’s talk. Related articles: Slow data vs. fast data. You analyzed member data and conducted surveys, here’s what is next. It is easy to misinterpret members’ opinions when observing their behavior.

Survey 60

Survey Member Research Member Insights Member Experience 60

Associations Now

OCTOBER 25, 2013

How do you deal with member complaints? Check out this article from Inc. The takeaway: Give your members insight into the hard outcome of their generous donation to encourage them to keep donating, while feeling good about the gift they’re giving. Funny ha-ha or funny looking? Need a good laugh?

Communications 40

Communications New York Member Insights Report 40

Achieve

SEPTEMBER 5, 2024

The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze member insights. Compile member data from applications, surveys, event attendance, and engagement with past online communications.

Discount 52

Discount Resources Social Media Content 52

MemberClicks

OCTOBER 23, 2023

Consider all the exclusive resources, networking opportunities, training sessions, and other benefits that members gain access to. Delve into the specifics: Are there industry webinars exclusive to members? Insightful articles that tap into the latest trends? Remember, it’s these unique offerings that set you apart.

How To 52

How To FAQ Software Florida 52

Association Adviser

JANUARY 20, 2017

Channeling member insights, Amanda writes a weekly blog for association professionals at SmoothThePath.net or follow her on Twitter @SmoothThePath. This article originally ran in the January/February issue of CalSAE’s The Executive magazine. About The Author.

Innovation 60

Innovation Project Process United States 60

Reid All About it

JUNE 3, 2016

That’s why we need articles like this one from Brianna Lawson at Naylor Association Solutions: Kick Your Association’s Webinar Promotion Up a Notch. – Best Practices: Using Digital Metrics to Gain Member Insight. Not on their Resources page, not on their home page. What the heck? More information/registration. Host: AENC.

North Carolina 150

North Carolina Raleigh Marketing Certificate 150

Reid All About it

MARCH 14, 2025

New member onboarding. Another article on onboarding? He says, Great onboarding programs treat new members as contributors who have ideas and agency to help shape our collective future. Bring your go-to tools, articles, and insights to help peers stay informed. More info/register (ASAE members only).

LMS 258

LMS Tampa Education Certificate 258