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Specifically, associations are struggling to communicate the value of membership, and many display a lack of innovation. Consequently, when it’s time for members to renew, they might think that the cost of the membership outweighs the benefits or opt to try a different association. Experiment with innovative ideas.
. “This strategic meeting of our state leadership is significant,” says Erik Rivera, AMS, PCAM, president and CEO of Manhattan Pacific Management in Beverly Hills, Calif., and president of the CAI Greater LosAngeles Chapter. “We Together, we will ensure forward innovation. Together, we elevate our profession.”
Specifically, associations are struggling to communicate the value of membership, and many display a lack of innovation. Consequently, when it’s time for members to renew, they might think that the cost of the membership outweighs the benefits or opt to try a different association. Experiment with innovative ideas.
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