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But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an associationmanagement system, or an AMS. Gathering accurate member information is essential to every aspect of associationmanagement.
Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Video marketing. Sponsorships. Good humans. 1 CMP credit.
I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).
The weekly list of free educational events and resources for the association community The more that you read, the more things you will know. Dr. Seuss Association survey. MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. I strongly encourage your associations participation. Career centers.
They’ll also discuss how organizations might leverage research in a move toward transformative thinking, what association-driven transformative thinking might look like, and what it could mean for our community. Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC.
Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?
Reggie’s insights will help association executives learn and understand the progress that AI and Machine Learning will bring to your association’s mission. Hosts: Michael Butera and Karen McCann/AI Now for Associations. Presenter: Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE. More info/register.
Jennifer Schap, Allison Whitley and Kari Messenger, AssociationManagement Center ). Ernie Smith, Associations Now ). Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?.
Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and associationmanagement best practices. We’ve put together a summary of the most notable associationmanagement ideas and recommendations that each speaker addressed during their presentations.
Presenter: Dr. Lawana Gladney, CEO, Gladney Enterprises, LLC. Presenter: Jamie Notter, co-founder, Propel. By using the Power of Play, and inviting interaction from your attendees, your next Zoom presentation will be engaging, exciting, and full of smiles. Presenter: Caelan Huntress, Creative Director, Stellar Platforms.
Presenters: Jessie States, CMP, CMM. Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Peter Houstle, CEO, Mariner Management.
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Jeff Cobb, Managing Director, Tagoras. Presenter: Heather Mason, CEO and Founder, Caspian Agency.
This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Presenters: Georgi Ann Bailey, Hon. The future of work.
Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Presenter: Adam Hostetter, CEO, FUSE. Presenter: Steve Haffner, CSP, decision performance expert. 1 CMP credit. Host: ASAE.
Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. I love Marketing General Inc.’s Presenter: Dr. Elizabeth Lombardo, Ph.D.,
WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 associationmarketing resources—books, podcasts and blogs. Presenters: Barbara Dunn, Partner at Barnes & Thornburg LLP, representing groups.
The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. In this episode, our Jarett Tran, senior account executive, Community AssociationManagement, interviewed Maegan Woytek, a senior account executive at Vantaca. JARETT TRAN Welcome to the Middle Market Report podcast.
The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Presenter: Trevor Blondeel , PCC, Founder, Operations Kickstart. Presenters: Liz Lathan , CEO, Haute Dokimazo.
The weekly list of free educational events and resources for the association community… Associationmarketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Presenters: Ann H. 1 CAE credit. 1 CMP credit.
Presenter: Elina Jutelyte, Founder and Event Consultant, Endo-Exo. Presenters: Ann H. Hoover, Vice President of Programs, Association Health Law Association. Host: Association Success. Presenter: Jamie Notter, Co-Founder and Culture Designer, Human Workplaces. marketing and communication professional.
Hear from two event organizers who safely delivered hybrid events for their associations at the end of 2020: WISPA2020 hosted by the Wireless Internet Service Provider Association and the ICCA Congress 2020. Presenters: Harneet Singh, Director of Marketing, Preseem. Host: Community by Association. Host: EventMobi.
Align your associations sponsorship initiatives with her list of corporate CSR priorities. If youre embarking on an AMS project, start your research with a review of 108 Ideaspaces list of issues to consider when selecting an associationmanagement system (AMS). AMS selection. 1 CAE credit. More info/register. Thu 3/6 at 10 a.m.
Impexium describes the steps for crafting a request for proposals (RFP) that will bring your association the best options for new associationmanagement software (AMS). Content marketing. New online communities offer fresh perspectives about member meetups for associations to consider. Membership meetups.
Last week we shared the most noteworthy associationmanagement concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and associationmanagement best practices.
In our first episode of the “Middle Market Report” podcast , we covered three pervasive trends happening right now in the community associationmanagement industry. Let’s set the table with a few figures: There are more than 357,000 community associations in the U.S. It’s time to make a change.
With the Salesforce AppExchange. Discover three reasons why the Salesforce AppExchange is redefining associationmanagement software, helping you exceed your goals and enhance the member experience. What is the Salesforce AppExchange ? It is the most impressive SaaS Salesforce based platform for associations on the market.
AssociationManagement Lessons from Harley Davidson. If I remember correctly, at one point their senior leadership mentioned that their major marketing goal was to take a mid-level manager from Hewlett-Packard and make them feel like a bad-ass on the weekend. Creativity in AssociationManagement - Are You the Roadblock?
Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. It is no easy feat to deal with these challenges, adhering to legal guardrails, avoiding legal pitfalls, and otherwise protecting your association as you navigate this new path. Presenter: Jeffrey S. managing partner, Tenenbaum Law Group PLLC.
This is especially true when attempting to navigate the alphabet soup of credentials and certifications geared towards associationmanagement professionals. Personally, I have often wished for a high-level ‘cheat sheet’ explaining all the acronyms I see in the email signatures of accomplished association leaders. What is it?
Host: New York Society of Association Executives. Presenters: Lewis Flax, Flax Associates. Presenters: Mark Robins, CPA and Eric Hittle, CPA. Host: Association Strong Podcast. Presenters: Tom Morrison from Metal Treating Institute, along with association tech entrepreneurs, Dave Will and Sig VanDamme.
Michael Brenner, Content Marketing Institute ). Check out this 15-minute web series covering hot topics and issues related to 501c organization management. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Organizer: Associations Catalyzing Entrepreneurship.
By analyzing available information and presenting it in a visual format, connections between data points become clearer. You can gather data from forms, cloud storage, associationmanagement software, or marketing programs. For associations, instead of customers, the data can examine member actions and potential members.
MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Host: New York Society of Association Executives (NYSAE). Presenter: Michael Taylor, Vice President, Public Affairs, Kellen. Presenter: Alexandra Mouw, CAE, digital strategist, Results Direct.
Jeff Cobb of Tagoras/Leading Learning asks a provocative but reasonable question: Could associations replace colleges? Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Ann H. Host: Association Success.
Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers. Marketing Charts ). Any woman working within the association community is welcome to attend.
Advanced Prompting Strategies Participants mastered sophisticated AI interaction techniques, including: The “4Ps” approach: Prime, Polish, Prompt, and define Preferred Output Chain-of-thought prompting for more nuanced and precise AI interactions Techniques to extract maximum value from AI tools Custom AI Solutions for Associations We (..)
How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. You just have to know where to look.
This Friday, we’ll be kicking off the 2014 Associations 101 #10in20 webinar series with a presentation by Rob Barnes on organizational culture. Each webinar features an experienced association executive sharing 10 tips in 20 minutes on her topic, followed by a short Q&A.
Whether you are producing educational events online once a week, once a month, or holding multiple day virtual conferences, you will walk away with tips and ideas to make your job easier and “wow” your audience as well as your presenters. Host: DC-Metro Association-Nonprofit Tech Network Wed 4/24 from 9 a.m. CAE credit. to 3:30 p.m.
Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Understand the various steps you can take to ensure your organization’s investments are well-managed. Host: Raffa Wealth Management. Using Marketing Automation to Grow Event Registration.
Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! If you’re hunting for new associationmanagement software, take a look at Ernie Smith’s advice in Associations Now. AMS considerations. 1 CMP credit.
However, many associations may just link to a webinar registration page from their website or associationmanagement system. Integrate with your AssociationManagement System. For most associations, the AMS is at the center of their universe. At this point, we’re all familiar with webinars.
13 associationmanagement experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Presenter: Quinn Brady, vice president, customer success, YourMembership. Presenter: Chris Bonney, vice president of client experience, Vanguard Technology. Host: Marketing General, Inc.
The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Presenters: Bruce Rosenthal, consultant in strategy and implementation of corporate partnership programs. Presenter: Amith Nagarajan, founder, rasa.io.
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