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With rising inflation and economic uncertainty, there’s heavy pressure on homeowner associations (HOAs) and community associationmanagement (CAMs) teams to tighten the reins and better manage their cash flow.
Spark Consulting is out with another whitepaper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. First, it's good to see Joe Gerstandt getting some love in the association community. Diversity is contextual.
Here''s the story I told: One of the realities we all face in the world of associationmanagement is that some members want to direct their own volunteer efforts. It was a subject I was going to study anyway, but by working through the association, I would be able to leverage their resources to assist me in my learning process.
Pros: Ungated content offers many benefits in search engine optimization (SEO) by improving website rankings, providing valuable backlinks, and driving organic traffic to your association’s page. With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment.
A hot list was developed and a cross vendor recruiting plan initiated. To counteract the claim of lack of commitment, the Alliance organized a Tier One press event, where senior management from Alliance Founding members announced a commitment to invest $10B in the platform over a 3 year timeframe. associationmanagementAssociations'
Diversifying your approachwhether through online courses, whitepapers or conferenceskeeps members engaged and ensures long-term loyalty. This personalization boosts engagement and strengthens members connection to your association. So, fostering a strong community is key to member recruitment and retention.
Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Association Ethics Toolkit & Happy Hour (McLean VA). Location: Alexandria VA. Host: Results Direct. Tue 10/22 at 12:30 p.m. CAE credit.
Do you need to: Recruit new members to broaden your base. You can strengthen anecdotal information with research such as member needs surveys, whitepapers and case studies. Mine the invaluable data in your associationmanagement system. The goal might seem obvious. You want to grow the love—right?
Focus efforts on both member recruitment and retention. Determine short and long-term plans for management of the association Volunteers (board & committee members) implement management functions (newsletters, programs, dues notices, etc.) of most start-up associations. Growth in Startups -- A Counter Trend.
Calculating your association’s RPM may be more complex if you have additional programs and services that members buy. Separate books, manuals or whitepapers. Donations to your association’s foundation. So you provide your Board of Directors an accurate tracking measure of the association’s membership efforts.
I posted my resume in many, many places and finally landed a position as communications director for the Texas chapter of NAIFA (the National Association of Insurance and Financial Advisors). AA: Do you have any special strategies for recruiting and retaining younger members of the profession? CW: Rule No. 1:Keep work at work.
Recruit your team. Improve your culture management. For more on how to do all that, download the full whitepaper for free at [link]. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about.
While an in-depth look at the state of membership retention in associations awaits in the mid-summer issue of Associations Now , get a preview with these bonus ideas on boosting retention from several association pros and experts. Rigsbee has long urged associations to put dollar values on their benefits.
If the sponsoring company produces high-quality information, such as whitepapers or research reports, you could include this branded content as part of a course curriculum. The Public Relations Society of America leverages its job board for content partnerships with recruiters and PR agencies.
.” Images, text, video, audio, animation and illustration assets can all be reshaped, stretched, mashed up and rendered anew across blogs, websites, video channels, eBooks, whitepapers, tradeshow displays and more ( see 42 ideas for using content ). Save $100 on your registration: enter discount code SCDGROUP. at 4:23 PM.
In these tough times associations have looked to improve their efficiency and do more with less. As a result, we have had a number of new groups come on board because Avectra's associationmanagement software helps them do that (Ispoke with one client who says it saves him a day of work each week so he can focus on other things).
However, there may be hope for membership growth even if an organization is faced with insufficient staff, market saturation, an inadequate associationmanagement database, or inadequate research to understand the market they serve as the biggest challenges. Unleash the Power of Market Testing in your Membership Recruitment.
Plus, we don’t have the budget to develop the recruitment campaign, and we need to wait until the AMS reporting is fixed to implement anyway. From environmental scans to persona analysis and whitepapers. This intelligence is a guide to managing unanticipated events and disruptions. But there’s so much going on.
Plus, we don’t have the budget to develop the recruitment campaign, and we need to wait until the AMS reporting is fixed to implement anyway. From environmental scans to persona analysis and whitepapers. This intelligence is a guide to managing unanticipated events and disruptions. But there’s so much going on.
We know that it takes time, effort and commitment to keep such a blog and as such, we have added your blog as one of the top AssociationManagement blogs. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). WhitePaper. (4). View my complete profile. Non-Profit.
Do they read articles or whitepapers more than email? Another alternative is to recruit a volunteer from your member or customer base or hire an outside writer. Communications Strategy | Marketing | Technology | Publishing |Branding | AssociationManagement | Organizational Strategy | Content Development | Social Media.
I think that the use of social media in associations is one of the most talked about and important topics in associationmanagement. Unleash the Power of Market Testing in your Membership Recruitment. Comparing Growth Rates of Trade Associations to In. The Push and Pull of Membership Recruitment. 13). (1).
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