Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

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Content Strategy Marketing Guidelines 52

CMA Solutions

DECEMBER 23, 2024

So, how can your association keep members engaged over the long term? Here are nine engagement strategies that can create a meaningful and lasting impact. Diversifying your approachwhether through online courses, white papers or conferenceskeeps members engaged and ensures long-term loyalty.

How To 40

How To Certificate Member Engagement Course 40

Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Learn how to effectively incorporate and manage the 4 C’s of engagement into your 2020 communications program. Host: Results Direct. CAE credit.

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North Carolina Education Project Content 34

Nimble AMS

FEBRUARY 3, 2022

Whether you’re looking for tools for accounting, event management, fundraising or something else in your operation, we’ve got you covered. Association Management Resources. Association management software is one of the best ways to get most of the tools you need all in one package.

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Tools Software System Resources 134

GlowGlobally

DECEMBER 22, 2010

global association strategy, regional planning and local infrastructure to grow your business. MCI Group invited 450 Brussels-based international association executives to participate in a survey to identify the leading challenges and opportunities looking ahead to 2011. Association Management. GrowGlobally.org.

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Video Strategy Products Communications 60

Nimble AMS

JULY 22, 2022

If you only use ungated content, you can’t capture leads and track potential members who might wish to join your association. Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out. The bottom line is you’ll need to diversify your content offerings to provide additional value. .

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Content Marketing How To LMS 117

GlowGlobally

JUNE 27, 2014

In June, the ASAE Foundation and MCI released the results of the first year of a five year study to examine how associations are operating internationally at the ASAE Global Symposium in Washington, D.C. As the initial data were analyzed, it was determined that certain strategies led to greater success in implementation of global operations.

Washington 60

Washington Report Revenue Strategy 60

AssociationChat

JUNE 7, 2022

Check these out: How to Create a Sponsorship Strategy That Will Maximize Event Revenue. The Top 6 Reasons to Join an Association. Transformation is Coming in the Association Management System (AMS) Market. Thinking About a New Association Management System? 10 Common Myths Debunked. How-To Guides.

eBook 52

eBook Case Study Library Analysis 52

Virtual

APRIL 2, 2015

Technology associations based on standards efforts share many common goals and challenges. Over the years, through the shared experiences of literally hundreds of such efforts, a set of best practices has emerged, including strategies on: How best to set up a new association. association management Associations'

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Tools Technology Proposal System 100

Associations Now

JANUARY 5, 2017

In a new report, the tech firm Abila says software integration, consumerization of membership, and education evolution will be focal points for association strategy in the new year. What should associations double down on? Or download the white paper over this way. appeared first on Associations Now.

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Software Certificate Education Member Experience 52

Socious

DECEMBER 19, 2016

So don’t start redesigning your website until you’ve evaluated these five redesign components and how they will impact your association’s growth, strategies, and members. 5 Crucial Factors in an Association Website Redesign. eBooks, white papers, research, and other offers. Factor #1) Goal. Website copy.

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Cost eBook Project Content 100

Associations Now

SEPTEMBER 19, 2017

According to Building Trust in a Cloudy Sky [registration], a recent McAfee report, more than 80 percent of respondents said they are following a cloud-first strategy, meaning that 80 percent of their IT budgets would be spent on some form of cloud services in the next 12 months. Large organizations tend to be the drivers of cloud strategies.

America 64

America Examples Report Strategy 64

.orgCommunity

FEBRUARY 25, 2019

Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Mine the invaluable data in your association management system.

Marketing 68

Marketing Case Study eBook Social Media 68

Association Adviser

NOVEMBER 27, 2017

I’d definitely prefer to have more money to execute a membership marketing plan,” said Christina McCoy, CAE, of AMPED Association Management. Source: 2017 Association Communications Benchmarking Survey. More budget allows you to get creative and explore more with what the marketing plan can look like. to bring in new members.

CA 65

CA Marketing eBook Tools 65

Association Adviser

JULY 13, 2016

Outsourcing content can also be a practical option if your association’s bottom line is in question. However, the right time to outsource depends on a variety of factors, so it’s a good idea to start by comprehensively assessing your association’s needs. Associations also face unique communication challenges according to their size.

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Content eBook Member Engagement Social Media 60

.orgCommunity

APRIL 18, 2019

Strategy Meltdown —The screen play. The corner office of the Association for Ad Hoc Planning – Afternoon. The membership manager looks like a deer in the headlights. Most recently, she served as vice president of strategy at APICS, the Chicago-based association for supply chain management. Involve Everyone.

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Strategy Analysis Membership Management Leadership 40

The Hourglass Blog

AUGUST 28, 2010

Association Advantages for Innovation. Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Association Management. skip to main | skip to sidebar. Saturday, August 28, 2010.

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Innovation Wisconsin Case Study millennials 40

.orgCommunity

APRIL 18, 2019

Strategy Meltdown —The screen play. the corner office of the Association for Ad Hoc Planning – Afternoon. The membership manager looks like a deer in the headlights. Most recently, she served as vice president of strategy at APICS, the Chicago-based association for supply chain management. Involve Everyone.

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Strategy Analysis Membership Management Leadership 40

The Hourglass Blog

NOVEMBER 26, 2010

First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Association Management.

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Innovation millennials Committee Social Media 40

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. For more on how to do all that, download the full white paper for free at [link].

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Case Study Technology millennials Strategy 52

Association Adviser

JUNE 18, 2013

I posted my resume in many, many places and finally landed a position as communications director for the Texas chapter of NAIFA (the National Association of Insurance and Financial Advisors). In terms of our styles, we’re both very passionate and strategic, but dad’s the big dreamer, focused primarily on strategy at this stage of his career.

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Texas Austin Social Media Recruitment 60

The Hourglass Blog

JULY 17, 2010

By examining how innovation is successfully employed by the organizations profiled we hope to identify practical strategies for applying innovation in the association environment. Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community.

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Innovation Case Study millennials Leadership 40

Associations Now

JUNE 1, 2014

Data presents a tremendous opportunity to make better decisions,” says Elizabeth Engel, CAE, CEO and chief strategist of Spark Consulting and coauthor of a forthcoming white paper on using data to inform decision-making. A lot of times we would guess about our strategy every year. Big Data, Small Steps.

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Texas Pennsylvania Software Project 40

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside.

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Revenue Certificate Discount Blended Learning 53

The Hourglass Blog

JANUARY 31, 2011

Ive been blogging about my work with the Innovation Task Force of the Wisconsin Society of Association Executives for a while now. Part of what wed like to do is learn about the key strategic and tactical challenges associated with bringing innovation to your association and the hundreds of other associations in our community.

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Innovation Wisconsin millennials Leadership 40

Fonteva

SEPTEMBER 19, 2019

However, as your association continues to grow, consider reviewing your software and upgrading to a more fleshed out and robust association management software (AMS) system to help manage the increase of data. Make online processes and data management easy for everyone by selecting the right AMS system for you.

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System Software Association Management Tools 40

SCD Group

AUGUST 13, 2012

30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 3 Consistent brand messaging from the National Pasta Association via the Kellen Company. #4

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Tips Marketing Social Media Tools 40

SCD Group

AUGUST 6, 2012

Content management process. Are American Companies (associations) Headed for a Succession Crisis White Paper (19 pages) by Sarah Sladek and Bob LaBombard via Affiniscape The quick answer is Yes! Strategy | Content | Discovery. Content/conversation plan (how you’re telling your story). Personas addressed.

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Content Tips Analysis America 40

The Hourglass Blog

DECEMBER 14, 2010

Thats an important lesson for any association executive interested in increasing the ability of their organization to generate and execute innovative ideas. Rather, a strategy to define innovation in terms understood and mechanisms relied upon by the current leadership culture could also make a difference. Association Management.

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Innovation millennials Leadership Process 40

The Hourglass Blog

MARCH 27, 2011

With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." And throughout, by simply substituting "members" for "customers" he provides a recipe for how association professionals can address the Catch-22 of innovation.

Innovation 40

Innovation millennials Leadership Social Media 40

The Hourglass Blog

MAY 26, 2011

Heres the relevant quote from Jeffs article: Associations must learn who their stakeholders are and what moves them as people, not just where they work or what products and services they buy. The WSAE white paper on innovation calls this understanding the mind of your community. Association Management.

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Innovation millennials Case Study Leadership 40

Associations Now

JUNE 8, 2016

Others experts and providers have also identified various potential benefits or returns for associations from their online member communities: Ben Martin, CAE, CEO of Online Community Results, urges associations to connect their online community software with their association management or customer-relationship management systems.

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Class Revenue Case Study Report 40

SCD Group

AUGUST 12, 2012

.” Images, text, video, audio, animation and illustration assets can all be reshaped, stretched, mashed up and rendered anew across blogs, websites, video channels, eBooks, white papers, tradeshow displays and more ( see 42 ideas for using content ). Strategy | Content | Discovery. Share to Twitter Share to Facebook.

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Content Columbus Ohio eBook 40

Associations Now

JUNE 1, 2016

While an in-depth look at the state of membership retention in associations awaits in the mid-summer issue of Associations Now , get a preview with these bonus ideas on boosting retention from several association pros and experts. “That’s sort of part of our enhancement strategy, to do a check-in.”

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Recruitment Recruiting Report Course 40

SCD Group

JULY 30, 2012

Company pages are a good way to provide content through status updates that link to white papers, articles, videos, eBooks, and other evidence of the organization’s thought leadership. Here are five reasons why every blogger (association) should include writing guest blog posts in their blog marketing strategy.

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Content Columbus Ohio Tips 40

Membership Marketing

APRIL 1, 2011

And if an organization suffers from the lack of a strategy or plan, then membership has been more likely to remain static. Finally, I hope this does not sound too negative, but there really is a lack of marketing expertise in a good number or associations. Associations Now. (8). Cost of Wrong Strategy. (8). White Paper.

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Marketing Price Survey Analysis 40