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The Content Marketing Strategy for Associations

Multiview

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content 52
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The Perfect Storm

Spark Consulting

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Ohio Society of Certified Public Accountants.

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Association Brain Food: 4.19.24

Reid All About it

AI for associations. In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Host: DC-Metro Association-Nonprofit Tech Network Wed 4/24 from 9 a.m.

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Introducing the Association Chat Knowledge Hub

AssociationChat

Check these out: How to Create a Sponsorship Strategy That Will Maximize Event Revenue. The Top 6 Reasons to Join an Association. Transformation is Coming in the Association Management System (AMS) Market. Thinking About a New Association Management System? 10 Common Myths Debunked. How-To Guides.

eBook 52
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Don't Be Misled By the Concentric Circles of Diversity

Eric Lanke

A few weeks ago I mentioned that Spark Consulting was out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and that it was another thought-provoking read for association CEOs. It might actually be better for the white paper to show two targets instead of one.

Wisconsin 100
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Association Brain Food: 8.18.23

Reid All About it

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks. .

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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

If you only use ungated content, you can’t capture leads and track potential members who might wish to join your association. Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out. The bottom line is you’ll need to diversify your content offerings to provide additional value. .

Content 122