Smooth The Path

MARCH 5, 2017

I just published a new e-book with solutions for how to do exactly that. The book called, Fueling Exceptional New Member Experiences: Strategies for Member Onboarding, Engagement and Retention explains why new members do not become engaged in the associations and how you can reverse this dynamic in your association.

Member Experience 95

Member Experience Communications Strategy Association Value 95

Smooth The Path

JANUARY 2, 2018

Attendees catch me at conferences and reference ideas they found helpful in research reports, or e-books, or posts. So in a very unscientific way, I tallied all of these discussions in my mind, and these are the most impactful articles of 2017: Is It Day 1 or Day 2 for Associations?

Social Media 79

Social Media Report Conference Content 79

AssociationChat

SEPTEMBER 22, 2021

How to Strengthen Your Association’s Value Proposition. associations, people, association, members, value proposition, provide, questions, organization, community, book, Hilary Marsh, talk, content, bruce rosenthal, association executives, membership, important, customer, thinking, create.

How To 104

How To Content Examples Education 104

Smooth The Path

MAY 10, 2016

Books, blogs, podcasts, webinars, online training. book is a steal, but it still takes time to and motivation to read it. Online training, books and webinars are easy to slide to the back of the pile. What is a conference’s competition? How else do our members learn? It’s on the calendar, it’s paid for, they have to go.

Conference 60

Conference Library Association Value Strategy 60

Smooth The Path

MARCH 19, 2017

Who are the Stephanies in your Association? Fueling exceptional new member experiences [e-book]. Taking an interest, smiling, helping, and thanking members all go a long way when that kind of behavior is too rare. Related posts: The problems attendees experience at conferences.

Member Experience 68

Member Experience Cost Conference Technology 68

Smooth The Path

SEPTEMBER 26, 2019

Member author book lists, blog lists, and link lists to member-written white papers and resources can all help members get the awareness they need. When members are looking for this type of benefit, again, many formats could be employed. Podcasts, videos, and e-newsletter articles can shine a light on members.

Guidelines 79

Guidelines Newsletter Video Tips 79

Smooth The Path

FEBRUARY 12, 2019

She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry. She attended the annual conference every year for the past seven years.

Member Engagement 68

Member Engagement Strategy Newsletter Leadership 68

Smooth The Path

MAY 2, 2019

They wonder how valid the exam is if it: Opposes all of your real-world experience or, only covers material in the book or prep-course and experience is an actual detriment. Some professionals feel the same way about certification exams. Assumes your background is a particular profile; especially a profile that most test-takers are not.

Certificate 74

Certificate Course Cost Process 74

Smooth The Path

JANUARY 30, 2017

In this just published e-book, Fueling Exceptional New Member Experiences: Strategies for Member Onboarding, Engagement, and Retention learn how to engage them early with practical strategies from other successful associations. ” Don’t let this be your new member’s mantra.

Member Experience 60

Member Experience Conference Strategy Report 60

Association Adviser

JANUARY 20, 2017

From the Printed Book and Periodical Collection, Winterthur Library. Dropping in on members or associates with a small token of appreciation such as coffee, drinks or other knickknacks can go a long way toward showing people your association values its relationship with them.

Florida 81

Florida Library Certificate Tools 81

Associations Now

APRIL 24, 2013

It’s a catch-all for just about any kind of interaction or involvement (two terms that normal people would be more apt to use) on the part of an association member. Heck, ASAE has published a book with 199 different ways a member could be engaged. A member volunteers for a committee? Engagement. Member posts a discussion comment?

Member Engagement 40

Member Engagement Committee Association Value Report 40

Associations Now

MAY 4, 2016

“Amanda’s research introduced us to the association value trigger point concept, and the fact that established members and newer members really couldn’t name one, that it was really a combination of stuff,” Verbanic says.

Member Research 40

Member Research Sample Industry Report 40

Smooth The Path

APRIL 23, 2017

If the answers to these questions highlight some gaps between where you are now and where you want to be, find more ideas in this new e-book just for associations: Fueling Exceptional New Member Experiences: Strategies for Onboarding, Engagement, and Retention. Related: Association trend watch: member experiences.

Member Experience 74

Member Experience Class Price Products 74

Smooth The Path

APRIL 17, 2018

Focus only on messages that add value and solve a problem they are having. This may mean holding back any other emails from the association especially the ones that ask for more money (register for the conference, buy this book, purchase the research). Make reading fun. Set a positive, happy, friendly, friendly tone.

Member Engagement 110

Member Engagement Communications Process Products 110

Leading Learning

JULY 2, 2020

If associations are to be seen as a viable alternative to college, that will need to change, but other key changes will also be needed. In my experience, there are a growing number of learning leaders at associations thinking in this way, but few have implemented a vision that is visible to their members and prospective members.

Education 59

Education Course Certificate Leadership 59