Smooth The Path

MARCH 5, 2017

They see a waterfall of communications, but none stick out as something that applies to a new member like them and they quickly tune out all emails from the association. I just published a new e-book with solutions for how to do exactly that. Why won’t they just take that first step?

Member Experience 95

Member Experience Communications Strategy Association Value 95

Smooth The Path

JANUARY 3, 2019

We sell membership, conferences, research, and books. They get knowledge and connections through the association. Try this exercise because the value your members receive is somewhere near the end of this list. Related: The real value of associations for members. The post What Are Associations Really Selling?

Association Value 74

Association Value Strategy Conference Communications 74

AssociationChat

SEPTEMBER 22, 2021

How to Strengthen Your Association’s Value Proposition. associations, people, association, members, value proposition, provide, questions, organization, community, book, Hilary Marsh, talk, content, bruce rosenthal, association executives, membership, important, customer, thinking, create.

How To 104

How To Content Examples Education 104

Association Adviser

JANUARY 20, 2017

From the Printed Book and Periodical Collection, Winterthur Library. Dropping in on members or associates with a small token of appreciation such as coffee, drinks or other knickknacks can go a long way toward showing people your association values its relationship with them.

Florida 81

Florida Library Certificate Tools 81

Smooth The Path

APRIL 17, 2018

Email is ridiculously important to the health of our association because at most associations email is by far the most used channel to communicate with our members. We are not going to talk all the new filters that purposely block and sort association mass emails into spam folders (that’s a problem too).

Member Engagement 110

Member Engagement Communications Process Products 110