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Do You Need a Member Engagement Strategy?

Smooth The Path

She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry. You can significantly increase member engagement with a Member Engagement Strategy. Are you interested?

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What Are Associations Really Selling?

Smooth The Path

We sell membership, conferences, research, and books. They get knowledge and connections through the association. How about strategies to think about and tactics to try? Try this exercise because the value your members receive is somewhere near the end of this list. Related: The real value of associations for members.

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The Most Frustrating Thing New Members Do

Smooth The Path

I just published a new e-book with solutions for how to do exactly that. The book called, Fueling Exceptional New Member Experiences: Strategies for Member Onboarding, Engagement and Retention explains why new members do not become engaged in the associations and how you can reverse this dynamic in your association.

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How Content & Thought Leadership Can Build Association Value

SCD Group

Louis Institute for Association Leadership (STIAL) meeting got a personal look at the strategies and tactics of the Composite Engagement Score system. I see some important synergies between the CES and the information David Gammel, CAE, outlines in his awesome book Maximum Engagement. -0- Those attending last week’s St.

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To Mentor or Not To Mentor

Smooth The Path

Member author book lists, blog lists, and link lists to member-written white papers and resources can all help members get the awareness they need. Related: A new calculation leads to a better association strategy. Improve your association’s value with reverse mentoring or co-mentoring.

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Why New Members Actually Join

Smooth The Path

In this just published e-book, Fueling Exceptional New Member Experiences: Strategies for Member Onboarding, Engagement, and Retention learn how to engage them early with practical strategies from other successful associations. Related posts: Association trend watch: member experiences.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

Is your association’s value proposition as strong as it could be? Are your governance, operations, and culture aligned to support strategy? How to Strengthen Your Association’s Value Proposition. But I’m going to reference several, several materials, several books today, and one of them is the will to govern well.

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