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This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.
Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize AssociationValue with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.
The question of associationvalue comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. Here’s Riecks’ list of what you should expect from your trade association.
Follow-up: Will members who attended receive a special badge or certificate to display on their public member profile? Webinars show prospective members that your associationvalues its members enough to plan special online learning experiences for them. Think about it: much of your association’s operations happen online.
Take care to implement this feedback to show how your associationvalues all your stakeholders. “As As an association leader, you don’t know what you don’t know. Use automation tools to streamline membership communications, automate membership renewals, offer chatbots, remove human error from tax processing, and more.
By Brian Smith, Communications Specialist . Members at your association want to be completely sure that when they are pay ing their annual dues, they are investing in a full experience that brings them val ue. . How often are members engaging in training certification courses? . Predictive .
However you exchange your information, it has a certain look to it: the design on your paper card, the photos you choose for your online profile, the certifications you choose to include next to your name. What do your association’s “calling cards” — your website, your social profiles, your online communities, your printed materials — say?
. – Psychometrics Concepts in Professional Certification Process Gain a better understanding of the psychometric principles used to develop, administer, and interpret professional certification tests. Learn about the ethical and legal considerations related to certification processes. More info/register. Fri 2/24 at 4 p.m.
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