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When it comes to recruitment for your association, you have to walk a thin line. Instead of creating a plan just to promote your program, focus on promoting the value of your program whenever prospective members naturally encounter it. Ready to recruit a fresh pool of members for your program? Let’s get to it!
The goal: Every year, bringing in new members is likely to be on your association’s list. In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership.
Continuous Professional Development Opportunities Members join associations to grow professionally, so offering continuous learning opportunities keeps them engaged. In 2025, members will expect, not just desire, educational resources like certifications, workshops, webinars and courses.
Take care to implement this feedback to show how your associationvalues all your stakeholders. “As As an association leader, you don’t know what you don’t know. Nimble AMS automatic processes save our staff major time, and members are no longer waiting on staff to send a certificate or credit transcript.
Help New Members Find AssociationValue. New members join associations with great expectations & specific goals in mind. But if membership doesn’t live up to those expectations, they won’t see the value & won’t renew. Want to grow your association? Ad Age has the story.
Your conference and associationvalue proposition is under attack! Education and networking are two benefits of conference attendance and association membership. CEU And Certification Challenges When you layer those stats with the fact that CEUs are rapidly being commoditized, it’s pretty much a race to the bottom.
Psychometrics Concepts in Professional Certification Process Gain a better understanding of the psychometric principles used to develop, administer, and interpret professional certification tests. Learn about the ethical and legal considerations related to certification processes. No plan, no progress. More info/register.
Associations also have a long history of providing various forms of credentialing, from certificates to high stakes certifications, that are themselves a form of the “job market signaling” in which so much of the value of higher education degrees resides. The Need for Leadership.
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