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This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. Value of Digital Badges for Association Members.
Take care to implement this feedback to show how your associationvalues all your stakeholders. “As As an association leader, you don’t know what you don’t know. Our previous systems required us to pay someone who understood the systems to set up process automations with custom code.
Follow-up: Will members who attended receive a special badge or certificate to display on their public member profile? Webinars show prospective members that your associationvalues its members enough to plan special online learning experiences for them. Will you send out the slide deck or performance survey to attendees?
Continuous Professional Development Opportunities Members join associations to grow professionally, so offering continuous learning opportunities keeps them engaged. In 2025, members will expect, not just desire, educational resources like certifications, workshops, webinars and courses.
For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. How often are members engaging in training certification courses? . What are they saying about your association ’s online experience ? .
Instead of focusing on getting students and recent graduates to join your association, WBT Systems recommends earning their loyalty and trust by providing the education and resources they need to get a job. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Help New Members Find AssociationValue. New members join associations with great expectations & specific goals in mind. But if membership doesn’t live up to those expectations, they won’t see the value & won’t renew. A call now is worth a renewing membership later.”. Other Links of Note.
New members can bring value to the relationship too. Many have just graduated from college or earned a certification. New members might be well versed in new technology and new systems. They are up to date on the latest rules and regulations and industry insights.
The weekly list of free educational events and resources for the association community… Professional development and membership. After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members.
Donald Clark also offers a compelling comparison between the medieval Catholic church pre-Luther and our current higher education system.). In my experience, there are a growing number of learning leaders at associations thinking in this way, but few have implemented a vision that is visible to their members and prospective members.
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