Smooth The Path

MARCH 7, 2017

The moment new members understand the value of the association is the Association’s Value Trigger Point (AVTP). For some members, it was their first conference or chapter event. Not every association’s AVTP is the same. Does your association have an AVTP? Why new members actually join.

Association Value 84

Association Value Member Experience Conference Products 84

Smooth The Path

JANUARY 3, 2019

We sell membership, conferences, research, and books. They get knowledge and connections through the association. Try this exercise because the value your members receive is somewhere near the end of this list. Related: The real value of associations for members. The post What Are Associations Really Selling?

Association Value 74

Association Value Conference Strategy Communications 74

Reid All About it

SEPTEMBER 27, 2019

In Associations Now , Elena Gerstmann, FASAE, CAE, of the Avenue M Group explains how to set up a review process to help you figure out what to stop doing so you have time to do what’s really important. During a conference, attendees take notes, exchange business cards and make lists of great ideas to explore. or subscribe for updates.

DC 34

DC New York Washington Review 34

Smooth The Path

JULY 9, 2019

By the time members join the association, or get to the conference, or attend their first chapter meeting, they might be all beaten up. This is the power of associations. Related: The real value of associations for members. Improve association value with soft skill training.

Association Value 92

Association Value Conference Industry Organization 92

Smooth The Path

NOVEMBER 6, 2016

To protect the anonymity of this association I can’t tell you everything we learned but I can tell you about a few of the key insights gained: Influence is a key challenge for members – members worried about their ability to influence stakeholders and like most professionals this is becoming a more important part of their job.

Case Study 104

Case Study Project Association Value Member Engagement 104

Smooth The Path

FEBRUARY 27, 2018

The biggest problem with most annual conferences is that most members cannot go. The conference conflicts with other things on their schedule. What percent of your members make it to the conference each year? Which means that 70 to 90 percent of our members do not experience one of the top benefits the association has to offer.

Innovation 92

Innovation Sample Conference Technology 92

Higher Logic

MAY 29, 2020

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Eric Lanke

JULY 30, 2018

And when I found myself across a conference room table from its president, listening to him describe his company, its products and services, the markets it served, and the workforce development challenges it faced, I felt even more confident in that assessment. This association is not for you , the member reportedly told him.

Recruiting 100

Recruiting Recruitment Leadership Report 100

Velvet Chainsaw

APRIL 12, 2017

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. About 62 percent close off submissions eight months or longer before the conference. To differentiate, you want your conference to be the first.

Process 74

Process How To Proposal Review 74

Smooth The Path

FEBRUARY 15, 2018

Members join to go to the annual conference. Much more often members do not know a thing about the association when they join. Someone they respect is a member of the association so they figured if that person thought the association was worth the time and money, they would find membership worthwhile too.

Recruiting 118

Recruiting Recruitment Conference Report 118

Velvet Chainsaw

OCTOBER 6, 2014

Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. From my back of the envelope calculations, that leaves 28% (or about $335 per employee) for conferences/external investment.

Conference 40

Conference Certificate Education Discount 40

Smooth The Path

MARCH 11, 2021

So the downward trend was already there, and then the pandemic hit, and conferences moved to virtual. The awkward execution was totally natural because 2020 was our first experience with virtual conferences. Virtual expo halls and sponsorship 1.0

Member Research 113

Member Research Cost Conference Industry 113

Smooth The Path

JULY 14, 2020

Have you had to ditch most of the work you did on upcoming in-person events to turn on a virtual conference immediately? Work is increasing while deadlines are getting shorter. For some reason, vacation days have been scarce. How about you? Are you learning how to manage the sudden increase in traffic in your online community?

Innovation 136

Innovation Revenue Course Project 136

Smooth The Path

OCTOBER 1, 2019

A coworker, a peer, a friend, a professor, a boss, or a vendor encouraged them to go to a chapter event or a conference, and then they were hooked. Most association awareness happens because enthusiastic current members are out there promoting the association (or their chapter, or the conference).

Recruiting 94

Recruiting Recruitment Conference Organization 94

CMA Solutions

DECEMBER 23, 2024

A marketing association might invite both seasoned experts and newer members to weigh in on selecting conference topics or speakers. This sense of ownership makes members feel more connected and committed to the association’s success, ensuring they stay engaged long term.

How To 40

How To Certificate Member Engagement Course 40

Smooth The Path

SEPTEMBER 27, 2018

Or it is time to get up in front of members at the annual conference, and you are not sure what to say? Or this year the association needs to undergo a big strategic shift. Popular Posts: Association myths busted. What association CEOs need to do about membership. This project is high profile.

Project 74

Project Association Value Conference Communications 74

Smooth The Path

SEPTEMBER 6, 2017

Or anytime you are at an association event it feels happy and safe. Great associations have an extra something that makes them unique. Related: 10 Ways to increase the energy at your conference. People like me join an association like this. The new member engagement rule of three.

Member Engagement 103

Member Engagement Cost Conference Industry 103

Blue Sky eLearn

MARCH 27, 2018

Webinars show prospective members that your association values its members enough to plan special online learning experiences for them. There’s nothing like an in-person event to connect your association and its members. Will you send out the slide deck or performance survey to attendees? In-person events.

Association Software 144

Association Software Recruiting Recruitment Software 144

Smooth The Path

JANUARY 2, 2018

Attendees catch me at conferences and reference ideas they found helpful in research reports, or e-books, or posts. So in a very unscientific way, I tallied all of these discussions in my mind, and these are the most impactful articles of 2017: Is It Day 1 or Day 2 for Associations? The Problems Attendees Experience at Conferences.

Social Media 79

Social Media Report Conference Content 79

Smooth The Path

MAY 7, 2017

Have you ever noticed the Twitter flurry before the conference? ” “Can’t wait for today’s awesome keynote to kick off this conference.” A few attendees will start leaving tweets here and there. “I am packing for Orlando!” ” These attendees are excited!

Member Engagement 84

Member Engagement How To Case Study Conference 84

Smooth The Path

OCTOBER 25, 2017

They look to the association first when they have a question, they easily articulate the value they get from the association, they distinctly remember the value they got when they first joined, and they aspire to engage more, whether that means attending the annual conference or becoming a volunteer someday.

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Smooth The Path

APRIL 17, 2018

Focus only on messages that add value and solve a problem they are having. This may mean holding back any other emails from the association especially the ones that ask for more money (register for the conference, buy this book, purchase the research). Make reading fun. Set a positive, happy, friendly, friendly tone.

Member Engagement 110

Member Engagement Communications Process Products 110

Protech

AUGUST 10, 2021

You can have a full-blown conference, then extend its reach by offering sessions, content and pre-recorded webinars on a rolling basis. You deliver on your key association values—and get members in the habit of connecting with you more often. McHugh: Yes, now you don’t have a limited time when you can offer events.

Content 98

Content Examples Review Communications 98

Smooth The Path

APRIL 27, 2021

Having a single value proposition is dangerous because when some members don’t love the latest version, their perception of value slips away. Do you have a sense that too much is riding on the next annual conference, board meeting, or even email? See if you can think of ways to spread out the value members receive.

Conference 78

Conference Association Value Innovation 78

Smooth The Path

JUNE 21, 2018

Often mentoring is seen as a match between long-time members and new members, or between past conference attendees and new conference attendees, or between those who have been in the field for years and those new to the profession. Related: Why long-time members are reluctant to leave the association.

Rhode Island 68

Rhode Island Certificate Conference Process 68

Smooth The Path

MAY 22, 2018

Or the association is moving too slowly or is filled with old-school thinking, while they want to explore new ideas. When they start skipping your conference’s sessions and spend all their time hanging out on the periphery of the conference chatting with old friends. They stop renewing on time.

Committee 84

Committee Innovation Conference Industry 84

Smooth The Path

APRIL 26, 2016

Just starting to gain steam are conferences for freelancers and entrepreneurs that bring together all the elements of a good life including sound business practices with sound health and wellness practices. In these conferences a how-to-rapidly-innovate session can live right next to a how-to-perform-radical-self-care session.

Class 60

Class Conference Innovation Tips 60

Smooth The Path

OCTOBER 11, 2018

Members say things like, “a board member made a point of stopping and talking to me in the hall at the conference.” ” I feel valued. . The reason members continue to be members is not just for the conference, or the chapter events, or the research report.

Project 149

Project Conference Report Organization 149

.orgSource

FEBRUARY 21, 2023

If you are interested in exploring organizational trust on a deeper level, join us on March 2 for the.orgCommunity Leadership ColLAB at the OLC Education and Conference Center in Rosemont, IL. The conference is exclusive and free to .orgCommunity’s Values create community. orgCommunity’s VIP members.

Revenue 88

Revenue Review Guidelines Education 88

Smooth The Path

JUNE 28, 2017

Every association has to jump the design barrier to convey to members that the brochure is something they want to read, the website is navigable, the guidebook is worth investing time in, the research report is worth scanning, or the conference app is worth using.

Class 89

Class Member Engagement Process Report 89

Association Adviser

AUGUST 20, 2018

When it comes to channels that associations value most for reaching members, traditional conference or events retained the top spot by far for the third year in a row: 90 percent consider events very/extremely valuable to their overall communication program.

Communications 60

Communications Survey Newsletter Report 60

Smooth The Path

NOVEMBER 20, 2018

When there is a great conference, training program, research report, or other fantastic resource people talk. The okay conference that most attend to get credit will not get much positive word of mouth. Peers meet each other and vendors and consultants are out there meeting everyone.

Member Engagement 68

Member Engagement Conference Resources Report 68

Smooth The Path

MARCH 19, 2017

Related posts: The problems attendees experience at conferences. Who are the Stephanies in your Association? A very pleasant member experience can just be human. Taking an interest, smiling, helping, and thanking members all go a long way when that kind of behavior is too rare. Fueling exceptional new member experiences [e-book].

Member Experience 68

Member Experience Cost Conference Technology 68

Smooth The Path

OCTOBER 2, 2017

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. Related: Associations can reduce the anxiety caused by networking. Making conference networking more inclusive. The post Associations and the Network Effect appeared first on Smooth The Path.

Florida 76

Florida Recruiting Recruitment Member Research 76

Smooth The Path

JULY 14, 2016

Related: Making conference networking more inclusive. Associations can reduce the anxiety caused by networking. Setting the tone to help members solve their problems. The post Do Members Feel Like They are Coming Home? appeared first on Smooth The Path.

Conference 60

Conference Association Value Innovation Strategy 60

Smooth The Path

OCTOBER 5, 2021

Related: Evolving associations, evolving skills. Improve association value with soft skill training. If you plan to teach your members skills, think about all the little steps people need to learn and how the order you teach these steps impacts your learner’s emotions. Jazzed #Excited #Brave #Motivated.

Event Planning 78

Event Planning Association Value Project Process 78

Smooth The Path

JANUARY 28, 2021

That night you step into a huge conference room, and as your eyes quickly flick around the room, all you see are groups of people talking and laughing. .” Imagine or remember attending an event all by yourself. During the day, you chatted with a few people in passing but made no real friends. What do you do?

Conference 78

Conference Team Association Value Committee 78