CMA Solutions

DECEMBER 23, 2024

So, how can your association keep members engaged over the long term? Here are nine engagement strategies that can create a meaningful and lasting impact. A marketing association might invite both seasoned experts and newer members to weigh in on selecting conference topics or speakers.

How To 40

How To Certificate Member Engagement Course 40

Reid All About it

SEPTEMBER 27, 2019

In Associations Now , Elena Gerstmann, FASAE, CAE, of the Avenue M Group explains how to set up a review process to help you figure out what to stop doing so you have time to do what’s really important. During a conference, attendees take notes, exchange business cards and make lists of great ideas to explore. or subscribe for updates.

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DC New York Washington Review 34

Smooth The Path

NOVEMBER 6, 2016

To protect the anonymity of this association I can’t tell you everything we learned but I can tell you about a few of the key insights gained: Influence is a key challenge for members – members worried about their ability to influence stakeholders and like most professionals this is becoming a more important part of their job.

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Case Study Project Association Value Member Engagement 104

Velvet Chainsaw

OCTOBER 6, 2014

Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. From my back of the envelope calculations, that leaves 28% (or about $335 per employee) for conferences/external investment.

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Conference Certificate Education Discount 40

Smooth The Path

MAY 7, 2017

Have you ever noticed the Twitter flurry before the conference? ” “Can’t wait for today’s awesome keynote to kick off this conference.” It is our understanding of them that guides the organization’s strategy. A few attendees will start leaving tweets here and there.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Smooth The Path

MARCH 19, 2019

Free membership might be a big win, or it can be a potentially risky strategy that can anger members or devalue membership. For example, some associations have a tough time converting free first-year members to paying members because there is the expectation that membership is free. The real value of associations for members.

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Sample Content Strategy Newsletter 79

Smooth The Path

MARCH 11, 2021

So the downward trend was already there, and then the pandemic hit, and conferences moved to virtual. The awkward execution was totally natural because 2020 was our first experience with virtual conferences. Virtual expo halls and sponsorship 1.0

Member Research 113

Member Research Cost Conference Industry 113

Velvet Chainsaw

APRIL 12, 2017

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. About 62 percent close off submissions eight months or longer before the conference. To differentiate, you want your conference to be the first.

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Smooth The Path

JANUARY 30, 2017

A staff member or association member calls them and invites them to join. To go to the conference or, to get a research report or, to get access to another benefit. As a former member of another industry association, they know the value associations can provide. Intentionally designing member experiences.

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Member Experience Conference Strategy Report 60

Smooth The Path

SEPTEMBER 6, 2017

Or anytime you are at an association event it feels happy and safe. Great associations have an extra something that makes them unique. Related: 10 Ways to increase the energy at your conference. People like me join an association like this. The new member engagement rule of three.

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Member Engagement Cost Conference Industry 103

.orgSource

FEBRUARY 21, 2023

If you are interested in exploring organizational trust on a deeper level, join us on March 2 for the.orgCommunity Leadership ColLAB at the OLC Education and Conference Center in Rosemont, IL. The conference is exclusive and free to .orgCommunity’s Values create community. orgCommunity’s VIP members.

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Revenue Review Guidelines Education 88

Protech

MARCH 11, 2020

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. However, decision-making strategies and implementations are still mixed between “gut feeling” and “data – driven.” . Data D riven .

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How To LMS Certificate Course 81

Smooth The Path

OCTOBER 24, 2019

And we exchange a lot of trust when we make big requests like asking someone to be the annual conference chair. The ask is often successful if the association has built up a reserve of trust and unsuccessful if the reserve of trust is depleted. A new calculation leads to a better association strategy.

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Sample Member Experience Cost Tips 68

Smooth The Path

JANUARY 21, 2021

What if you could wrap your members in a big, cozy virtual hug during every virtual event? What if you could set the stage for a member and attendee culture that was curious, generous, and kind? What if you could enable thousands of meaningful connections all online?

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Team Tools Industry Association Value 148

Smooth The Path

NOVEMBER 27, 2016

It can be membership, the conference, a guide, a research report, a chapter meeting or a call for volunteers. Related: Storytelling is the new association marketing. Member strategy, marketing and innovation are not… The post The Hidden Problems in Membership Marketing That Are Stopping You appeared first on Smooth The Path.

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Marketing Social Media Products Innovation 60

Smooth The Path

JANUARY 21, 2016

Or we can use last year’s attendee feedback to make this year’s conference a bit better. Associations that only optimize are in danger of not being future focused. If you work for an association that is defined by what it provides: articles, research, the conference; the association may be too heavily focused on optimization.

Course 60

Course Innovation Video Conference 60

Smooth The Path

MAY 22, 2018

Or the association is moving too slowly or is filled with old-school thinking, while they want to explore new ideas. When they start skipping your conference’s sessions and spend all their time hanging out on the periphery of the conference chatting with old friends. They stop renewing on time.

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Committee Innovation Conference Industry 84

Smooth The Path

NOVEMBER 20, 2018

When there is a great conference, training program, research report, or other fantastic resource people talk. The okay conference that most attend to get credit will not get much positive word of mouth. Peers meet each other and vendors and consultants are out there meeting everyone.

Member Engagement 68

Member Engagement Conference Resources Report 68

Smooth The Path

JANUARY 28, 2021

That night you step into a huge conference room, and as your eyes quickly flick around the room, all you see are groups of people talking and laughing. .” Imagine or remember attending an event all by yourself. During the day, you chatted with a few people in passing but made no real friends. What do you do?

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Conference Team Association Value Committee 78

Smooth The Path

JULY 14, 2016

Related: Making conference networking more inclusive. Associations can reduce the anxiety caused by networking. Setting the tone to help members solve their problems. The post Do Members Feel Like They are Coming Home? appeared first on Smooth The Path.

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Conference Association Value Innovation Strategy 60

Slice-Works

JULY 10, 2014

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth. 5 strategies that only cost me time, effort and persistence. — Defining Your Association Value.

Communications 28

Communications Marketing Conference Social Media 28

Smooth The Path

APRIL 23, 2017

If the answers to these questions highlight some gaps between where you are now and where you want to be, find more ideas in this new e-book just for associations: Fueling Exceptional New Member Experiences: Strategies for Onboarding, Engagement, and Retention. Related: Association trend watch: member experiences.

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Member Experience Class Price Products 74

Smooth The Path

AUGUST 14, 2017

This phenomenon happens easily with any significant refresh whether it is improving the website, a conference, or another service. We notice deficiencies in our AMS, so we source a new AMS to fix those flaws, but instead of stopping there we want everything to be perfect. The list of must-haves grows. The project balloons.

Member Experience 68

Member Experience Project Conference Association Value 68

Smooth The Path

SEPTEMBER 4, 2017

The ones writing articles like ours, or putting on a conference like ours, or conducting research like ours. But that’s not all. It is easy to understand the competitive landscape of competitors who we are in direct competition with. It is much harder to understand indirect competition.

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Member Engagement Member Experience Project Conference 68

Smooth The Path

FEBRUARY 2, 2021

While the word “networking” strikes fear into many people’s hearts, the act of networking achieves a lot of good. Members say networking helps them: Get the funding they need for world-changing projects. Reignite their passion for their professional choices. Solve problems that make people’s lives better.

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Project Communications Industry How To 68

Associations Now

MAY 4, 2016

And, overall, CFMA lacked a clear best benefit that locked in member loyalty, aside from its conference, which only about 10 percent of members attend. New members who were career accountants but new to construction finance said they needed training on the specifics of the industry.

Member Research 40

Member Research Sample Industry Report 40

Reid All About it

FEBRUARY 24, 2023

MemberSuite describes how to proactively create the conditions for more member renewals , including laying a sound foundation with your value proposition, renewal tactics, and a strategy for lapsed members. Organizer: ASAE Black Association Executives *All events are online at Eastern Standard Time unless otherwise noted.

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Certificate Education Process Leadership 39

.orgSource

MARCH 6, 2023

The Leadership ColLAB conference was an opportunity to bring professionals together around what we believe is a critical question. We structured this conference based on feedback from.orgCommunity’s fall Solutions Day participants. The World Café is a strategy designed to deeply explore a series of topical questions.

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Leadership Wisconsin Arlington Strategy 88