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With tools like online community and marketing automation , you recreate the best parts of your association online. Then, with emailmarketing automation, gather the data you need to know about your members and create a personal experience for each member, providing unique value for each member.
Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize AssociationValue with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.
Successful new member onboarding programs include an email series comprised of messages written specifically with new members in mind. The most effective email plan is extensive, 6 to 15 emails, sent out over seven months or more.
Most associations have seen indicators like these at one time or another, and when we see these warning signs, we race to fix the problem. Member retention rates are falling, or perhaps they just are not rising. Or your new member renewal rate is far below the average member renewal rate.
Here’s more reasons why it’s a game changer: Cost-Effectiveness: Digital marketing usually costs less than traditional methods like print ads or direct mail. Marketing tools like social media, emailmarketing and SEO can give you great results without breaking the bank.
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