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With tools like online community and marketing automation , you recreate the best parts of your association online. Then, with emailmarketing automation, gather the data you need to know about your members and create a personal experience for each member, providing unique value for each member.
Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize AssociationValue with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.
To tackle these challenges, associations need to get creative with their offerings and really connect with both current and potential members to show off their value. A well-crafted growth strategy is crucial for expanding association membership and ensuring the long-term sustainability and impact of your organization.
It may be true that your association is sending members too many email messages, but, it is unlikely that new members are getting too many email messages from your association. Related: Associationemail is dying. 6 Strategies for email effectiveness. appeared first on Smooth The Path.
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