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You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Maybe you’re struggling with: Retaining and recruiting more members. Communicating a compelling value proposition. Here’s just one example: Using community data to create relevant programming.
Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. 5 Common Organizational Priorities for Associations.
A well-crafted growth strategy is crucial for expanding association membership and ensuring the long-term sustainability and impact of your organization. Let’s dive into three strategies that’ll help your association shine and crush those recruitment goals. Ready to jazz up your membership game? Let’s talk!
Continuous Professional Development Opportunities Members join associations to grow professionally, so offering continuous learning opportunities keeps them engaged. For example, a project management association could offer an Agile certification. So, fostering a strong community is key to member recruitment and retention.
For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. An executive director of one of those area realtors associations saw me give the presentation and asked me to come and talk to their board.
In this example, the first thing that most people see is a white vase. Task #3) Recruit Volunteers. Your online community is the perfect place to recruit and nurture volunteers because you know community members are already interested in your association. Have you ever looked at an optical illusion like the one above? (If
Whether you serve members in a trade association or individual membership association, value is something that members want to receive from you. Here are some examples of association sponsored research that members value either because it provides guidance to them or visibility to their profession.
For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. For example, you might have a role called “Primary Marketing Executive” and in that role would be titles like Director of Marketing, Chief Marketing Officer, Vice President of Marketing, and so on. . …
Committee and Volunteer Interest Survey Questions When members take on leadership positions, it demonstrates increased engagement among your members and an opportunity for peer-to-peer recruitment of new members. Are you interested in offsite meetings (for example, at a coffee shop, restaurant, park, etc.)?
Host: Personify Speakers: Wes Trochlil, president of Effective Database Management Tina Wehmeir, CEO at AMC Institute Megan Woodburn, Founder and Co-CEO at Strategic Association Management Erin Sullivan, VP of Marketing at Personify Tue 2/28 at 1 p.m. No plan, no progress. More info/register. 1 CAE credit. More info/register. 1 CAE credit.
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