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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Here’s just one example: Using community data to create relevant programming. Strengthen Your Association's Value Proposition with Engagement. Engagement tools can help you show how valuable your association membership truly is. This was well before the regulation went into effect – we knew we had to be proactive.

Tools 296
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Building Buy-In for an Online Community at Your Association

Higher Logic

Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. 5 Common Organizational Priorities for Associations.

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The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Here is an example.

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

In terms of the “next practices” for association eLearning, we think the greatest potential lies in digital badges , as a means of increasing both the value of education programs for members and the capacity for eLearning to generate non-dues revenue for associations. Value of Digital Badges for Association Members.

Revenue 231
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Mismatches Between New Strategies and Problems Happen at Associations

Smooth The Path

But the strategy they ended up with was mismatched to the problem they were trying to solve. In fact, offering a free first year of membership has unintentionally created more problems for the association and its newest members. There are many strategies that sound like a good idea. Is it: Awareness.

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Beyond Benefits: How to Foster Member Retention in 2025

CMA Solutions

So, how can your association keep members engaged over the long term? Here are nine engagement strategies that can create a meaningful and lasting impact. Continuous Professional Development Opportunities Members join associations to grow professionally, so offering continuous learning opportunities keeps them engaged.

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Increase Membership: 3 Game-Changing Recruitment Strategies for Associations

CMA Solutions

To tackle these challenges, associations need to get creative with their offerings and really connect with both current and potential members to show off their value. A well-crafted growth strategy is crucial for expanding association membership and ensuring the long-term sustainability and impact of your organization.