Smooth The Path

OCTOBER 25, 2017

Depending on the association it could be a new-to-the-profession academy, a webinar series, the mentor program, a research report, or any other benefit. These special associations have what I call an Association Value Trigger Point (AVTP). Then we faced the biggest challenge; no survey is any good without respondents.

Member Engagement 79

Member Engagement Industry Survey Member Research 79

WBT Systems

MAY 9, 2017

In terms of the “next practices” for association eLearning, we think the greatest potential lies in digital badges , as a means of increasing both the value of education programs for members and the capacity for eLearning to generate non-dues revenue for associations. Value of Digital Badges for Association Members.

Revenue 231

Revenue Certificate Learning Management System Education 231

Associations Now

MARCH 28, 2013

Building sustainable business models depends on association leaders adopting a 21st-century sensibility as they imagine and co-create new forms of value in collaboration with their stakeholder networks. This is most important conversation your association will have. Are you ready to get started?

Association Value 40

Association Value Revenue Innovation Organization 40

AssociationChat

FEBRUARY 21, 2023

February’s Association Chat Open Forum will focus on the association value proposition and why people are chatting lately about the need for business model change We’ll have an open chat on Zoom discussing your favorite hot topics shaking things up in the association industry and whatever else we can get to in an hour!

Association Value 116

Association Value Industry 116

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Be the industry leader.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Association Navigator

AUGUST 15, 2016

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. Association resources should be devoted to helping the members win whatever game they’re playing.

Certificate 100

Certificate Cost Guidelines Association Value 100

Smooth The Path

MARCH 25, 2021

Programming because if they have to sit through another session about [insert beaten-to-death-superficial-industry-topic-here], they might have to stick a fork in their eyeball. Research because overall industry research doesn’t speak to their particular need, but custom does.

Content 148

Content Industry Association Value Member Experience 148

Nimble AMS

JUNE 23, 2024

We worked hard at Nimble AMS to ensure everyone would have access to the latest products, focusing on delivering the technology associations needed through continuous updates.” 4 reasons associations need continuous product updates Why should associations value continuous product updates ?

Products 121

Products Software Cost Innovation 121

Smooth The Path

JULY 9, 2019

They may be wondering why they ever got into this profession or industry or started working for this company or how they could put up with this manager one second longer. Our members will remember why they joined the profession or industry. This is the power of associations. Related: The real value of associations for members.

Association Value 92

Association Value Conference Industry Organization 92

Nimble AMS

FEBRUARY 15, 2024

A study conducted by McKinley Advisors found that successful associations take time to plan strategically. Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization. As an association leader, you don’t know what you don’t know.

LMS 140

LMS Missouri Software Innovation 140

Smooth The Path

NOVEMBER 17, 2020

The trouble is, these leadership teams might cut and layoff so severely there may not be enough person-power to figure out how to add member value in this new environment. Other associations find themselves paralyzed. They are not trying to understand members more, connect with members more, or serve members more.

Leadership 148

Leadership Team Industry Organization 148

Smooth The Path

JANUARY 21, 2021

And as a participant, you will have fun meeting like-minded colleagues in the association industry. Participants will experience ideas first hand that they can bring back to their members. I would love for you to join us! Find out more about the Virtual Networking Incubator and apply today (the application deadline is January 29th).

Team 148

Team Tools Industry Association Value 148

Smooth The Path

OCTOBER 13, 2020

What more can you do to prioritize employment in your field, industry, or profession? Related: Back to school for associations and members. Association response to big, hairy problems. Associations dump new ideas too quickly. The post Are You Addressing Member’s Top Worry Today?

Project 146

Project Innovation Organization Marketing 146

Smooth The Path

JANUARY 14, 2021

We were the industry experts. There are some problems in our industries and professions that are so big, so complex, so nuanced, or so new that no industry expert has the answer for all members. Earlier in my career, I worked for a company that was the leader in the marketplace. So, where did we go to get answers?

Process 113

Process Team Innovation Review 113

Blue Sky eLearn

MARCH 27, 2018

To get the news of your webinar out to anyone who might be interested, post the schedule on your website and social media, encourage members to share, or consider posting a notice in an industry publication. Webinars show prospective members that your association values its members enough to plan special online learning experiences for them.

Association Software 144

Association Software Recruiting Recruitment Software 144

Smooth The Path

MARCH 28, 2019

So what is really the job of the association? It is to advance the profession and industry and, Help each member become a better version of themselves, and you can try to. Helping members to solve those big, complex, ambiguous, hair-ball problems that have been plaguing your industry or profession?

Association Value 74

Association Value Member Experience Communications Industry 74

Smooth The Path

MARCH 11, 2021

Many exhibitors/sponsors love the industry, profession, or field they serve, and they took a huge risk in starting a business to solve that industry’s, profession’s, or field’s problem(s). And this worldview is waaaaay out of character with the way many exhibitors/sponsors think about themselves and their businesses.

Member Research 113

Member Research Cost Conference Industry 113

Associations Now

APRIL 2, 2023

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” It must involve work that is integral to the company and the industry; it can’t be a gimmick.”

Proposal 111

Proposal Course Education Association Value 111

GrowthZone

AUGUST 14, 2018

The Big Book of Association Ideas: Construction Trades & Building Associations Edition. Entries were judged on creativity, industry impact, value to association, value to members, and replicability. The grand prize was not dependent on association size.

CA 74

CA Charlotte Pennsylvania Association Value 74

Smooth The Path

FEBRUARY 15, 2018

While members do not join for the value, they stay for the value. Myth #3: Members Join Because the Association is the Leading Authority. Our organization is 75 years old and is the voice of the industry. Over and over members share how peers, managers, and others in the profession or industry prompted them to join.

Recruiting 118

Recruiting Recruitment Conference Report 118

Smooth The Path

JULY 14, 2020

Members are feeling burned out in many professions, industries, and fields. Burn out is not just about what is happening now. Burn out can be future-focused as we worry about the struggles to come. Of course, we are not alone. There are a lot of ways to soothe burn out. Vacation, slowing down, and getting help, to name a few.

Innovation 136

Innovation Revenue Course Project 136

Smooth The Path

JANUARY 4, 2018

An idea so big, I wish I could personally tell everyone in our association community. Last year, because of the Association Industry Innovation Study , I was consumed with the continuum of innovation. During this window of opportunity future uber-members, industry change-makers, and board members are made.

Member Engagement 74

Member Engagement Innovation Member Experience Association Value 74

Smooth The Path

JUNE 6, 2019

We influence members, attendees, volunteer leaders, coworkers, peers, staff, sponsors, industry leaders, funders, and regulators. Improve association value with soft skill training. Every day we need to influence. Fortunately, we have many influencing tools at our disposal: Advocating. Storytelling. Data mining. Catastrophizing.

Tools 60

Tools Association Value Industry Communications 60

Reid All About it

SEPTEMBER 27, 2019

Presenters: Shelly Alcorn, CAE, Alcorn Associates Management Consulting. Association Value Prop Remix & Laying the Track for Member Persona Creation. Learn how you can redefine your value propositions to better inform messaging and offerings for current and prospective members. More info/register. Host: ReviewMyAMS.

DC 34

DC New York Washington Review 34

Smooth The Path

SEPTEMBER 6, 2017

The association appears professional. People like me join associations like this. I aspire to meet the other members of this association. This association is known, respected, and trusted in the industry. I like the people here. I can tell that these folks could be friends of mine.

Member Engagement 103

Member Engagement Cost Conference Industry 103

Protech

MAY 4, 2020

Understanding how each channel provides your association value in making those connections with members, potential prospects and the general public will help grow your revenue. . The association then maintains the relationship with the new member by making new recommendations based on data obtained and leveraged in their AMS. .

Content 86

Content System Discount Software 86

Velvet Chainsaw

APRIL 12, 2017

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. In the submission form, ask if this session has been presented at another industry conference. To differentiate, you want your conference to be the first.

Process 74

Process How To Proposal Review 74

Socious

JANUARY 11, 2017

Ask them to post to the community about recent events or industry trends. Let them know that you place a high value on their insight. In the piece, you can thank volunteers for their efforts, but go above and beyond their work in your association. Way #3) Approach someone with a unique skillset.

Member Engagement 100

Member Engagement Newsletter Press Release Recruiting 100

Smooth The Path

SEPTEMBER 19, 2019

.” For many of us, a big part of our identity our profession, our affiliation with our industry, or our career mission. What will people think if I leave this industry and go to that industry? What will people think if I leave this industry and go to that industry? How can associations help?

Industry 68

Industry Marketing Association Value Innovation 68

Smooth The Path

MARCH 14, 2019

If you suspect that your association has a value gap start asking members what their most challenging professional problems are. And ask them to forecast the most significant challenges that will face the industry or profession in the next three years. Ask them what their organization is struggling with most.

Member Experience 102

Member Experience Marketing Communications Industry 102

Associations Now

OCTOBER 2, 2019

Help New Members Find Association Value. New members join associations with great expectations & specific goals in mind. But if membership doesn’t live up to those expectations, they won’t see the value & won’t renew. assnchat #assnprof [link] pic.twitter.com/2cDhgMUrrV.

Social Media 68

Social Media Certificate Recruiting Recruitment 68

Smooth The Path

OCTOBER 2, 2017

I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom member research. Sometimes one opportunity leads to the next which leads to the next. I do know some, many even, but this is rare.

Florida 76

Florida Recruiting Recruitment Member Research 76

Smooth The Path

MAY 22, 2018

Bring together the innovators – long-time members typically focus on the big issues in the industry or profession like changes in technology, regulation, public perception, etc. Help them connect with other like-minded innovators to facilitate discussions that move the industry or profession forward.

Committee 84

Committee Innovation Conference Industry 84

Smooth The Path

JUNE 6, 2017

In fact, the association is not for everyone in the profession. It is not for everyone in the industry. It is only for some people in the profession or industry. It is easy to say we are for the senior leadership team, or tax accountants, or the amusement parks industry. Maybe the experimenters. Or the change-makers.

Leadership 68

Leadership Innovation Industry Team 68

Smooth The Path

AUGUST 23, 2017

”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations. Many associations are facing shrinking annual revenues, low retention ratings and, are having a harder time recruiting volunteers and quality volunteer leaders.

Member Engagement 68

Member Engagement Recruiting Recruitment Revenue 68

Smooth The Path

FEBRUARY 27, 2018

An online summit just might be the way to get a conference-like value to your members. Sample an online summit by signing up for one happening in our industry. And Association Success is gearing up for SURGE Spring 2018. And these hosts are figuring out how to monetize these summits.

Innovation 92

Innovation Sample Conference Technology 92

Smooth The Path

NOVEMBER 6, 2018

Sometimes we have to tell people things we do not think we should have to say to them: The vibrant association is dynamic because members like you tell professionals like you all about the association. Your experiences in our industry or profession might be very different than our other members’ experiences.

Industry 223

Industry Member Experience Association Value Strategy 223