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Without routine pricing reviews, your association could be leaving profit, and member satisfaction, on the table. Regular pricing reviews will keep your association ahead of competitors, alert you to missing revenue opportunities, and ensure you dont lose relevance with your members. Why are regular pricing reviews essential?
This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years.
Lego Value Meal Another subject we tackled at the dinner I mentioned in a previous post was the much-reported sickness of the associationvalue proposition. Just what is the associationvalue proposition that is so besieged ?
This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the associationvalue gap as an underlying structural problem within membership-centric business models. You can read Part I here.
You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association'sleadership. Growing Non-Dues Revenue. New Member Acquisition.
If you are interested in exploring organizational trust on a deeper level, join us on March 2 for the.orgCommunity Leadership ColLAB at the OLC Education and Conference Center in Rosemont, IL. We are hosting a guided exploration of what trust means for our future relationships with staff, boards, constituents, and the association industry.
I take my own association for example: Seven years ago we chose to put all of our focus on #3 above, and we began listening to our members with the intent of restructuring our strategic plan to reflect what they said were their areas of challenge. These 7-things aren't just a Google search and look-up.it goes way beyond that!
Defining Your AssociationValue. Ad sales + Product sales = revenue. Revenue/# of subscribers or members = Value of Subscriber/Member. Nandi Campbell— ASAE: The Center for AssociationLeadership. Enhance Member Value through Diverse Leadership. Governing—volunteering in leadership role.
This monthly leadership and professional development series will help you gain and improve your leadership development skills. The moderator will lead the conversation through themes on workplace culture, leadership, and global digitalization. Host: ASAE Black Association Executives Wed 3/1 at 11 a.m. More info/register.
For the majority of associations, membership has either increased or held steady in recent years. Associations aside, membership as a business model is booming, as Robbie Kellman Baxter has convincingly illustrated. The average associationvalue proposition still tends to be “pay us money so that you can belong and get discounts.”
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