Smooth The Path

MARCH 14, 2017

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Instead, a high touch AVTP may work best.

Association Value 68

Association Value eBook Member Experience Resources 68

Smooth The Path

DECEMBER 4, 2016

One of the best ways to engage members early is by ensuring they have contact with your Association’s Value Trigger Point. How do you identify your Association’s Value Trigger Point? Many times staff don’t know if their association has an Association Value Trigger Point (AVTP) or what it might be.

Association Value 60

Association Value Resources Conference Review 60

Smooth The Path

APRIL 11, 2019

Bernadette Jiwa, storytelling guru wrote that good marketing, “empowers people to make decisions now that they won’t regret later, and, “helps people to do the things they want to do.” Just because we manage non-profit associations does not make us immune to lousy marketing.

Marketing 68

Marketing Member Experience Association Value Member Engagement 68

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 231

Revenue Certificate Learning Management System Education 231

Associations Now

MARCH 28, 2013

Building sustainable business models depends on association leaders adopting a 21st-century sensibility as they imagine and co-create new forms of value in collaboration with their stakeholder networks. The problem for associations is that the member market does not really exist. Are you ready to get started?

Association Value 40

Association Value Revenue Innovation Organization 40

Smooth The Path

NOVEMBER 27, 2016

If your member marketing is not woking there is a problem with one or more of these things: The channel – the method used to get the message to members and potential members. The product – is the thing you are trying to market. Most times the problem with our marketing is in the story and/or the product.

Marketing 60

Marketing Social Media Products Innovation 60

Higher Logic

MAY 29, 2020

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. So how can your association put this theory into practice?

Association Software 144

Association Software Recruiting Recruitment Software 144

Association Adviser

MAY 16, 2023

Republished from Associations Now Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” Experts recommend finding a “superpower”—and building a culture that supports it.

Association Value 78

Association Value Education Marketing Leadership 78

Association Success

NOVEMBER 2, 2020

Too many associations are burdened with vague, cluttered notions of what their core purpose might be — rather than a deep understanding of what their reason for existing actually is. These tips will help you nurture a purpose-driven culture within your association. Value inspiration over explanation.

Examples 151

Examples Association Value Tips Organization 151

Smooth The Path

OCTOBER 13, 2020

Business owners and leaders may want to collaboratively innovate to survive the downturn and meet new market demands. Unemployed members need help connecting with future employers, and hiring managers need to connect with qualified candidates. What more can you do to prioritize employment in your field, industry, or profession?

Project 146

Project Innovation Organization Marketing 146

Association Navigator

AUGUST 15, 2016

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. Not all companies are involved in every market and this needs to be considered too.

Certificate 100

Certificate Cost Guidelines Association Value 100

Sequence Consulting

JANUARY 9, 2025

From quirky association stories to cutting-edge AI applications, this conversation dives deep into the challenges, opportunities, and future of the association world. If you’re curious about the impact of associations or seeking ways to enhance membership marketing, this episode is a must-listen.

Association Value 72

Association Value Examples Process Content 72

Sequence Consulting

JANUARY 9, 2025

From quirky association stories to cutting-edge AI applications, this conversation dives deep into the challenges, opportunities, and future of the association world. If you’re curious about the impact of associations or seeking ways to enhance membership marketing, this episode is a must-listen.

Association Value 72

Association Value Examples Process Content 72

Sequence Consulting

JANUARY 9, 2025

From quirky association stories to cutting-edge AI applications, this conversation dives deep into the challenges, opportunities, and future of the association world. If you’re curious about the impact of associations or seeking ways to enhance membership marketing, this episode is a must-listen.

Association Value 72

Association Value Examples Process Content 72

Smooth The Path

MARCH 14, 2019

The answers to these questions will give you the landscape of all the current problems your association can be solving to boost the value for members. Once you are sure, the association is offering a great value to your target member groups the next step is to determine if you have a marketing problem.

Member Experience 102

Member Experience Marketing Communications Industry 102

Smooth The Path

JANUARY 3, 2019

Try this exercise because the value your members receive is somewhere near the end of this list. Related: The real value of associations for members. Add value for members even when they are not succeeding. Understand the three professional stages to improve association value.

Association Value 74

Association Value Conference Strategy Communications 74

Associations Now

APRIL 2, 2023

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” Experts recommend finding a “superpower”—and building a culture that supports it.

Proposal 108

Proposal Course Education Association Value 108

Associations Now

DECEMBER 2, 2015

Chances are, your association’s nonmember audience values very different things than you and your members do, those values are rooted in much deeper motivations than you suspect, and your position and experience hamper your ability to craft membership appeals in terms that address those foreign motivations.

Marketing 40

Marketing Proposal Analysis Social Media 40

Eric Lanke

JULY 30, 2018

And when I found myself across a conference room table from its president, listening to him describe his company, its products and services, the markets it served, and the workforce development challenges it faced, I felt even more confident in that assessment. The prospect company now plans to join our association.

Recruiting 100

Recruiting Recruitment Leadership Report 100

GrowthZone

AUGUST 14, 2018

Entries were received from an array of organizations and the winners were selected by a distinguished panel, including Membership Expert, Mary Byers, AMS expert, Ashwin Tutak, and GrowthZone Senior VP of Marketing, John Cook. The Big Book of Association Ideas: Construction Trades & Building Associations Edition.

CA 74

CA Charlotte Pennsylvania Association Value 74

CMA Solutions

DECEMBER 23, 2024

For example, a project management association could offer an Agile certification. A digital marketing group might host workshops on search engine optimization (SEO) trends. A marketing association might invite both seasoned experts and newer members to weigh in on selecting conference topics or speakers.

How To 40

How To Certificate Member Engagement Course 40

Velvet Chainsaw

APRIL 12, 2017

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. This will deliver improved marketing value, increase relevance, and chunk the process for both staff and volunteers. Tighten the timeline. Avoid spin.

Process 74

Process How To Proposal Review 74

Smooth The Path

OCTOBER 3, 2019

When emails are timely and value-packed members, look forward to them. But, when messages are dull, demanding, long, and pleading marketing messages, they start habitually ignoring emails. During the first three weeks, members also learn whether they should read or ignore our emails.

Content 97

Content Marketing Strategy Association Value 97

Protech

MAY 4, 2020

Typically, those interactions include your public relations and marketing activities, social media posts, email newsletters, webinars, blogs, SMS and podcasts. . Loop 1 – Buy (Market and Sell) . The member journey loop is an illustration the represents the journey of an ideal member and it looks like this : .

Content 86

Content System Discount Software 86

Smooth The Path

OCTOBER 25, 2017

Depending on the association it could be a new-to-the-profession academy, a webinar series, the mentor program, a research report, or any other benefit. These special associations have what I call an Association Value Trigger Point (AVTP). Lisa Vivinetto , Co-Founder & Chief Marketing Officer at Dynamic Benchmarking.

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Smooth The Path

JULY 16, 2019

Sometimes the staff groups doing the selling, marketing, and soliciting feedback are not the same people who are serving the members throughout their membership. Between marketing and every department. Unless these two groups work extremely collaboratively, members see a disconnect. Between membership sales and member services.

Member Experience 90

Member Experience Products Communications Marketing 90

AMR Management Services

APRIL 2, 2013

This executive director needs help with recruitment, retention and marketing. He needs a value proposition that will engage current and new members. He needs to determine the association's value proposition and make it relevant to a new generation of enthusiasts. Consider your grandfather's hobbies. He needs change.

Social Media 64

Social Media Recruitment Recruiting Association Value 64

Smooth The Path

JUNE 28, 2017

Marketers know this, and they agonize about the placement of every last little Cheerio in the bowl on the front of the box. Our keen interest in looks does not end at clothing. We evaluate the looks of all sorts of things. Our cars, our houses, the buildings where we work, and shop, and send our kids to school.

Class 89

Class Member Engagement Process Report 89

Smooth The Path

APRIL 17, 2018

We are not going to talk all the new filters that purposely block and sort association mass emails into spam folders (that’s a problem too). We are not going to belly-ache about how aggressive marketers and spammers are messing up the channel for the rest of us (another huge problem).

Member Engagement 110

Member Engagement Communications Process Products 110

Protech

MARCH 11, 2020

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. But without collecting and leveraging data, quantifying the expected return on investment (ROI) for membership is an arduous project. .

How To 81

How To LMS Certificate Course 81

Slice-Works

JULY 10, 2014

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Make Your Membership Marketing Materials Rock. Defining Your Association Value. Revenue/# of subscribers or members = Value of Subscriber/Member. Jane Zaretske— Federal Bar Association.

Communications 28

Communications Marketing Conference Social Media 28

Smooth The Path

MARCH 19, 2019

Offering a weekly free e-newsletter which can be the same as the one your members get, or different, can be content marketing at its best. Subscribers get a small peek at the value the association has to offer and over time start to understand the many ways they can engage further. Open Houses.

Sample 79

Sample Content Strategy Newsletter 79

Smooth The Path

JUNE 6, 2019

Improve association value with soft skill training. Influencing also works when you are trusted, patient, and consistent. Which tool works best for the influencing you need to do today? More on influence: Member expectations profoundly impact their experience. Two methods to motivate members.

Tools 60

Tools Association Value Industry Communications 60

Smooth The Path

DECEMBER 16, 2015

The term content is king has been so misconstrued by so many marketing experts it is nearly meaningless today. As content leaders we no longer get any points for using fancy language, taking 7 pages to say what we need to say in 2 pages or merely informing. Once just having a blog got us attention but now it’s not just about having content.

Content 84

Content Communications Marketing Association Value 84

Smooth The Path

SEPTEMBER 27, 2018

Popular Posts: Association myths busted. What association CEOs need to do about membership. Understand the three professional stages to improve association value. These mental exercises help me set an audience-focused goal and having that goal eventually removes the block. appeared first on Smooth The Path.

Project 74

Project Association Value Conference Communications 74

Smooth The Path

NOVEMBER 20, 2018

” Incoming association boards and staff often leap to this conclusion too. Flat membership numbers or small market share must mean low awareness. . “If only more people knew about our pogo sticks, inflatable canoes, or apples, more people would buy.” Low awareness usually is a symptom, not a cause, however.

Member Engagement 68

Member Engagement Conference Resources Report 68