Smooth The Path

FEBRUARY 12, 2019

You can significantly increase member engagement with a Member Engagement Strategy. The Member Engagement Strategy is a research-backed process that delivers a customized roadmap for member engagement that busy staff can implement and members love. Are you interested?

Member Engagement 68

Member Engagement Strategy Newsletter Leadership 68

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Smooth The Path

AUGUST 9, 2017

The new member engagement rule of three. Who are the Stephanies in your association? The post The Formula for Member Engagement appeared first on Smooth The Path. Good moods are contagious at conferences.

Member Engagement 60

Member Engagement Conference Member Experience Association Value 60

Thanks For Playing

JANUARY 24, 2013

There was a lot of talk about measuring and scoring member engagement at December's ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions.

Committee 150

Committee Association Value Recruitment Recruiting 150

Smooth The Path

MARCH 14, 2017

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

Association Value 68

Association Value eBook Member Experience Resources 68

Spark Consulting

FEBRUARY 25, 2016

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions.

Association Value 150

Association Value Committee Recruitment Recruiting 150

Association Freak

APRIL 1, 2022

Renewing members are likely to be more engaged with certain offerings compared to others. By closely examining the correlation between renewal and member engagement, we can gain valuable insights into what our members truly find valuable. Additionally, some offerings may have no impact on the decision to renew.

Price 72

Price Association Value Strategy Cost 72

Higher Logic

MAY 13, 2020

Reggie Henry, Chief Information and Engagement Officer, ASAE. Strengthen Your Association's Value Proposition with Engagement. This was well before the regulation went into effect – we knew we had to be proactive. We put together a GDPR program much faster because we saw it growing early.”.

Tools 296

Tools Communications Email Marketing Recruitment 296

Associations Now

APRIL 24, 2013

Member engagement as commonly discussed in associations is all about getting members to act. What is your association doing to engage with members where they are, on their turf? Now, after years of exposure to the concept of membership engagement , it means so many other, very different things. .”

Member Engagement 40

Member Engagement Committee Association Value Report 40

Nimble AMS

FEBRUARY 15, 2024

Member-centric How would you measure your association’s commitment to your members? All member-based organizations are focused on membership: attracting new members, boosting member retention, enhancing member engagement, and more. As an association leader, you don’t know what you don’t know.

LMS 140

LMS Missouri Software Innovation 140

Associations Now

OCTOBER 2, 2014

You can’t rely on your volunteers all the time to get your members motivated—your staffers have to do the job too, even if they’re not membership pros. Also: Microsoft introduces a new—and very snazzy—member to the Office family. As a result, associations struggle to maximize their potential for member engagement.

Member Engagement 40

Member Engagement Content Video Association Value 40

Smooth The Path

NOVEMBER 6, 2016

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. And still could be better – when asked when did you realize the value of the association?

Case Study 104

Case Study Project Association Value Member Insights 104

Smooth The Path

APRIL 17, 2018

Fortunately, the research highlights tactics that will help more members engage with your emails. Show first-time readers (prospective and new members) that they do not want to ignore the association’s emails. Related: Do not tell members what you want them to know.

Member Engagement 110

Member Engagement Communications Products Process 110

SCD Group

OCTOBER 23, 2012

Matt Van Cleave, Senior Vice President of Aptify, shared the details of the Composite Engagement Score system and encouraged participants to download his presentation and an ebook with more details on the system. I really like the concept of “scoring and tracking” member engagement of your association.

St. Louis 40

St. Louis Leadership Association Value Content 40

Eric Lanke

JULY 2, 2012

Association executive and author. Member Engagement. We have a tradition in our association of giving a gift to our outgoing Chairman of the Board. Most associations recognize the contributions of their outgoing chair some way. Most associations recognize the contributions of their outgoing chair some way.

Member Engagement 100

Member Engagement Leadership Innovation Proposal 100

GrowthZone

FEBRUARY 23, 2021

This year’s report contains specific data on association value proposition recognition, COVID’s impact on organizations’ operating status, 2021 revenue trends predictions, and more. COVID’s impact on member engagement. The report also highlights: Top non-dues revenue sources. The shift to virtual events. #1

Survey 88

Survey Industry Revenue Report 88

Smooth The Path

JANUARY 4, 2018

Make sure you have an Association Value Trigger Point. Much more information about new members, member engagement, and onboarding programs is coming your way very soon! Stay tuned and learn how focusing on new members, at just the right time, can radically improve member engagement.

Innovation 74

Innovation Member Engagement Member Experience Industry 74

Socious

JANUARY 11, 2017

Online member engagement falls into that category. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community.

Newsletter 100

Newsletter Press Release Member Engagement Recruitment 100

Smooth The Path

JUNE 28, 2017

Associations can not deliver utility and value before we signal to members we are trustworthy, professional, and worth our member’s time, and we convey this through great design. Related posts: How the association’s technology impacts your member’s experience.

Class 89

Class Member Engagement Marketing Report 89

Smooth The Path

SEPTEMBER 6, 2017

Or anytime you are at an association event it feels happy and safe. Great associations have an extra something that makes them unique. The new member engagement rule of three. People like me join an association like this. The post 5 Ways Great Associations Become Great appeared first on Smooth The Path.

Cost 103

Cost Member Engagement Conference Industry 103

Smooth The Path

NOVEMBER 20, 2018

Most association’s awareness problems are member engagement problems in disguise. Improve your value and deliver exceptional experiences to improve engagement. Related: Solve your member engagement problem to solve your acquisition problem. The superpower most associations overlook.

Member Engagement 68

Member Engagement Conference Resources Report 68

Smooth The Path

MAY 15, 2018

Associations can no longer be passive about new member engagement. Our members are so busy their reflective minds and their best intentions will never win out over their automatic-thinking. From now on, we have to nudge them to engage with the association. Related: Association email is dying.

Member Engagement 68

Member Engagement Course Tips Tools 68

Nimble AMS

APRIL 29, 2023

Read our blog for even more reasons why your organization should prioritize adopting modern association management software (AMS). 5 ways investing in i nnovative tech nology can boost your ROI Are you ready to see a return on your technology investment ? A boost in member engagement. Become a data-driven organization.

Technology 99

Technology Software Innovation Member Experience 99

Smooth The Path

JULY 26, 2018

Every time we talk about delivering value we would also talk about the experience we are creating too because the two components of member engagement are value and experience. These are some of the most important things I would do as I built my dream association. Related: The new member engagement rule of three.

Innovation 74

Innovation Member Insights Member Experience Recruitment 74

Smooth The Path

MARCH 25, 2021

Members are looking for more meaning in their interactions with their associations. They wish for more meaningful: Connections because small talk doesn’t cut it. Research because overall industry research doesn’t speak to their particular need, but custom does.

Industry 148

Industry Content Association Value Member Experience 148

Protech

AUGUST 10, 2021

Protech: As the year progressed, were associations able to get even more use out of their mobile apps? For example, you’ve talked about leveraging a mobile app as a year-round benefit for increasing member engagement. You deliver on your key association values—and get members in the habit of connecting with you more often.

Content 98

Content Examples Communications Review 98

Smooth The Path

FEBRUARY 25, 2016

Overall declining membership numbers, worse retention ratings or fewer new members. Less member engagement. All of these member focused indicators should tell us when the value of our offerings is not quite valuable enough and when we should make innovation a priority. Declining revenues. This should be the case.

Innovation 60

Innovation Revenue Member Engagement Association Value 60

Smooth The Path

AUGUST 22, 2019

A good place to start is to determine where is the biggest point of friction is between the association and your members. Early enagement, overall engagment, long-time member engagement. Here is a hypothetical example to illustrate how you might think about your association’s problem. Is it: Awareness.

Strategy 68

Strategy Member Engagement Tools Examples 68

Eric Lanke

JULY 30, 2018

The prospect company now plans to join our association. Truth is, I don't have any of those; the association's value proposition either sells itself or it doesn't.) But in reflecting upon the experience, I don't chalk that decision up to my masterful rhetorical devices.

Recruiting 100

Recruiting Recruitment Leadership Report 100

Protech

MARCH 11, 2020

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. With descriptive data analytics, you and you r colleagues can discover more information about who your members really are.

How To 81

How To LMS Certificate Course 81

Smooth The Path

JULY 7, 2020

What is it like to be a member? Many members say they feel a warm sense of belonging. Engaged members talk about the sense of community where colleagues are supportive, understanding, and generous. Members also feel valued because they give to the community. Their peers respect their skills and expertise.

Member Experience 136

Member Experience Innovation Association Value Member Engagement 136

Smooth The Path

SEPTEMBER 4, 2017

For associations to win their member’s money, attention, time, and effort we have to be great. So great, in fact, that members prioritize the association over the hundred other things they have pulling at them every day. Related: The formula for member engagement.

Project 68

Project Member Experience Member Engagement Industry 68

Smooth The Path

OCTOBER 4, 2017

I’ve come across many organizations who try endlessly to engage younger members, but to no avail. Once associations start following that rule, they are able to engage younger members with ease. From my experience, it’s because they’re breaking one key rule without knowing it. But there is good news.

Membership Management 130

Membership Management Tips Education Examples 130

GrowthZone

AUGUST 14, 2018

The Big Book of Association Ideas: Construction Trades & Building Associations Edition. Entries were judged on creativity, industry impact, value to association, value to members, and replicability. The grand prize was not dependent on association size.

CA 74

CA Charlotte Pennsylvania Innovation 74

Smooth The Path

JANUARY 14, 2021

Earlier in my career, I worked for a company that was the leader in the marketplace. Often when big questions or problems came up, there were no experts we could turn to. We were the industry experts. So, where did we go to get answers? There was an internal go-to process. The team leader would spend time defining the problem and goal.

Process 113

Process Team Innovation Review 113

Associations Now

MAY 21, 2014

A tool for tracking and measuring member engagement can be valuable for any association—if you can decide what “engagement” actually means to you, first. In the last couple of years, you might have noticed an upswell in talk in the association community about tracking and scoring member engagement data.

Member Engagement 40

Member Engagement Committee Case Study Newsletter 40

CMA Solutions

DECEMBER 23, 2024

They desire genuine connections, tailored value and ongoing professional development. Retention isnt just about clever marketingits about fostering a community that truly supports members’ goals and aspirations. So, how can your association keep members engaged over the long term?

How To 40

How To Certificate Course Committee 40