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GrowthZone recently released the 2021 Association Industry Survey results. This year’s report contains specific data on associationvalue proposition recognition, COVID’s impact on organizations’ operating status, 2021 revenue trends predictions, and more. COVID’s impact on memberengagement. and more.
Depending on the association it could be a new-to-the-profession academy, a webinar series, the mentor program, a research report, or any other benefit. These special associations have what I call an AssociationValue Trigger Point (AVTP). Then we faced the biggest challenge; no survey is any good without respondents.
Also, consider surveying your members to find out how much they are willing to pay. Renewing members are likely to be more engaged with certain offerings compared to others. By closely examining the correlation between renewal and memberengagement, we can gain valuable insights into what our members truly find valuable.
Understanding your members’ needs, interests, and challenges is essential for building a strong, engaged community. A well-designed membership survey does more than gather datait provides actionable insights that can drive program development, improve member benefits, and guide your associations strategic priorities.
This was the nagging question one association VP had. In preparation for other strategic planning processes the association conducted quantitative membersurveys but found the results were not all that actionable because there continued to be so many unanswered questions. Listening to members. What is next.
Defining Your AssociationValue. Revenue/# of subscribers or members = Value of Subscriber/Member. Engage Your Component Leaders to Spread Your Message. Reasons for a communications audit: —Measure how tools AND messages meet member needs. Ensure you are communicating MEMBERvalue.
State of the association industry. Host: Personify Speakers: Wes Trochlil, president of Effective Database Management Tina Wehmeir, CEO at AMC Institute Megan Woodburn, Founder and Co-CEO at Strategic Association Management Erin Sullivan, VP of Marketing at Personify Tue 2/28 at 1 p.m. More info/register. More info/register.
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