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Engagement: It's Not About You

Thanks For Playing

There was a lot of talk about measuring and scoring member engagement at December's ASAE Technology Conference. People talked about scoring systems. People talked about engagement being the core of the association value proposition. We're all on the engagement bandwagon, yes, sir, we are!

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How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

It is our understanding of them that helps us design the website and systems they will find easy and useful. Exponentially increasing our understanding of members grows our empathy muscle. When CEOs understand members more, they find it easier to advocate with the board. Related: Member Engagement Research.

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Engagement: It’s Not About You

Spark Consulting

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about scoring systems. People talked about engagement being the core of the association value proposition. We’re all on the engagement bandwagon, yes, sir, we are!

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The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

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7 signs of a successful enterprise association

Nimble AMS

Member-centric How would you measure your association’s commitment to your members? All member-based organizations are focused on membership: attracting new members, boosting member retention, enhancing member engagement, and more. As an association leader, you don’t know what you don’t know.

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Beyond Benefits: How to Foster Member Retention in 2025

CMA Solutions

They desire genuine connections, tailored value and ongoing professional development. Retention isnt just about clever marketingits about fostering a community that truly supports members’ goals and aspirations. So, how can your association keep members engaged over the long term?

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How Content & Thought Leadership Can Build Association Value

SCD Group

Louis Institute for Association Leadership (STIAL) meeting got a personal look at the strategies and tactics of the Composite Engagement Score system. I really like the concept of “scoring and tracking” member engagement of your association. He did not “pitch” us on the Aptify systems. Think about it.