Smooth The Path

AUGUST 6, 2018

Here is another way to look for gaps in your association’s value proposition. The results of years of member research show that high-performing professionals tend to move through three stages during their career. Why long-time members are reluctant to leave your association.

Association Value 84

Association Value Member Research Team Industry 84

Associations Now

MAY 4, 2016

Quantitative and qualitative methods for understanding members, then, are better viewed as complements, a yin and yang, each supporting the other. Ask engaged members when they realized the value of the association and many can tell you the exact moment. Please share your experience in the comments.

Member Research 40

Member Research Sample Industry Report 40

Smooth The Path

OCTOBER 2, 2017

I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom member research. Networking is one of the top values we provide our members.

Florida 76

Florida Recruiting Recruitment Member Research 76

Smooth The Path

JULY 26, 2018

These are some of the most important things I would do as I built my dream association. Related: The new member engagement rule of three. Association trend watch: member experiences. Member culture: setting the tone for better learning, engagement, and connection. What would you do?

Innovation 74

Innovation Member Insights Member Experience Member Engagement 74

Smooth The Path

MAY 7, 2017

Have you ever noticed the Twitter flurry before the conference? A few attendees will start leaving tweets here and there. “I am packing for Orlando!” ” “Made it through security and the fight is on time; here I come!” ” “Can’t wait for today’s awesome keynote to kick off this conference.”

Member Engagement 84

Member Engagement How To Case Study Conference 84