Smooth The Path

MAY 7, 2020

Navigating each association’s two-way trust street. This is the perfect time to question what an association is. The post I am Not a Fan of Most Membership Structure Change Projects appeared first on Smooth The Path.

Project 88

Project Revenue Course Association Value 88

Smooth The Path

OCTOBER 13, 2020

Business owners are wondering how to keep their businesses afloat, organization leaders are wondering if they can keep their full staff employed, employees are wondering how long they will have a job, and freelancers are wondering where their next project is coming from. Related: Back to school for associations and members.

Project 146

Project Innovation Organization Marketing 146

Smooth The Path

APRIL 12, 2018

Timely, valuable new member messaging that solves the problem they currently have. Easy access to other members who have the same niche project, goal, or challenge. Quick response to members who call, email, or chat. Related: Association trend watch: member experiences. Intuitive website navigation.

Member Experience 83

Member Experience Newsletter Project System 83

Smooth The Path

JULY 14, 2020

During the past few months, I’ve been tossing out hundreds of hours of work to re-work projects to keep pace with the changes due to COVID. By chance, are you feeling a mite bit burnt out? I’m just guessing because I’ve been feeling that way too. Work is increasing while deadlines are getting shorter. How about you?

Innovation 136

Innovation Revenue Course Project 136

Smooth The Path

AUGUST 14, 2017

The project balloons. Eventually, we get to the point of diminishing returns when that extra effort and time takes us away from what is important which is understanding members, interacting with members, solving member problems and curating fantastic experiences. The list of must-haves grows.

Member Experience 68

Member Experience Project Conference Association Value 68

Smooth The Path

OCTOBER 2, 2017

Let’s say a member has been asked to lead a project that has never been done before at his company. Is there a way the association could identify and introduce him to another member or two who are working on or have completed a similar project? Members say they are getting tired of reception-style networking.

Florida 76

Florida Recruiting Recruitment Member Research 76

Smooth The Path

SEPTEMBER 4, 2017

There is an infinite number of responsibilities and distractions that can win our members’ money, attention, time and effort and very few of them might come from our direct competition. Email, meetings, and projects are all competing with associations. Related: The formula for member engagement.

Member Engagement 68

Member Engagement Member Experience Project Conference 68