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Understanding your members’ needs, interests, and challenges is essential for building a strong, engaged community. A well-designed membership survey does more than gather datait provides actionable insights that can drive program development, improve member benefits, and guide your associations strategic priorities.
Perhaps what your strategy, marketing, and innovation needs is a focus on how the association can save members’ time. Top posts from January: What are associations really selling? Unique but effective ways to measure the health of your association. Why your survey may not be getting you the results you need.
.” “Every year my membership is becoming less of value,” thinks a member. “Our long-time members are becoming more and more an at-risk segment but, networking and professional development ranks highest on our satisfaction survey and we are delivering those two things. They should be happy.”
We are hosting a guided exploration of what trust means for our future relationships with staff, boards, constituents, and the association industry. Open Windows In July 2020,orgSource surveyed approximately 300 association executives. Values create community. The response surprised me.
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