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Webinar Recap: Association Value Prop Remix

Blue Sky eLearn

If you missed their webinar, Association Value Prop Remix & Laying the Track for Member Persona Creation , we’ve recapped it below and have made the recording available here. Using methods above you’ll want to: Perform a competitive analysis – research the organizations your members provide in the surveys you send out.

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What is the Association Value Proposition?

Eric Lanke

Lego Value Meal Another subject we tackled at the dinner I mentioned in a previous post was the much-reported sickness of the association value proposition. Just what is the association value proposition that is so besieged ? But that doesn't mean there is anything wrong with our value proposition.

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Overcoming the association value gap: part I

Principled Innovation

In addition, as Joe makes clear in the quote above, without the ability to grow the dominant revenue stream through changes in pricing, associations are typically left with only two options: increase membership numbers substantially or reduce costs significantly, both of which are usually much easier said than done.

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Overcoming the association value gap: part II

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. This is most important conversation your association will have.

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Improve Association Value With Soft Skill Training

Smooth The Path

It was surprising to find that not all organizations treat professional development the same. Some organizations do not invest in professional development and, even worse, in some organizations, there is a stigma attached to professional development. When associations offer soft skill training (i.e.,

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Understand the Three Professional Stages to Improve Association Value

Smooth The Path

These career stages showed up for all professionals no matter what industries or professions they are in, no matter how big their organization, and no matter whether their organization is a for-profit or non-profit. They may be new to the workforce, or new to their organization, or new to the profession, or new to an industry.

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

We’re most attached to the groups or organizations that we’re most involved in. You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Community data points offer insights on how your organization can better help current members.

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