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4 best practices to reevaluate your association’s pricing strategy

Nimble AMS

When was the last time your association evaluated its pricing strategy? Without routine pricing reviews, your association could be leaving profit, and member satisfaction, on the table. Market conditions will always shift, member expectations will evolve, and economic factors like inflation can influence perceived value.

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Overcoming the association value gap: part I

Principled Innovation

In addition, as Joe makes clear in the quote above, without the ability to grow the dominant revenue stream through changes in pricing, associations are typically left with only two options: increase membership numbers substantially or reduce costs significantly, both of which are usually much easier said than done.

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Overcoming the association value gap: part II

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. This is most important conversation your association will have.

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

We’re most attached to the groups or organizations that we’re most involved in. You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Community data points offer insights on how your organization can better help current members.

Tools 296
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Maximizing Association Value: Unleashing 3 Powerful Membership Pricing Strategies

Sequence Consulting

But here’s the thing: nailing your pricing strategy comes with a prize. Associations have a “Triple Bottom Line” to consider: Money, Member Value, and Mission. Take a look at your competitors and similar organizations. If you’re like many associations, you may not have a clear idea.

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Understand the Three Professional Stages to Improve Association Value

Smooth The Path

These career stages showed up for all professionals no matter what industries or professions they are in, no matter how big their organization, and no matter whether their organization is a for-profit or non-profit. They may be new to the workforce, or new to their organization, or new to the profession, or new to an industry.

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The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?