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Webinar Recap: Association Value Prop Remix

Blue Sky eLearn

If you missed their webinar, Association Value Prop Remix & Laying the Track for Member Persona Creation , we’ve recapped it below and have made the recording available here. See what makes sense to sunset, get rid of programs that have become stale or pet projects. Get Better Acquainted with Your Members.

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I am Not a Fan of Most Membership Structure Change Projects

Smooth The Path

Navigating each association’s two-way trust street. This is the perfect time to question what an association is. The post I am Not a Fan of Most Membership Structure Change Projects appeared first on Smooth The Path.

Project 88
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Are You Addressing Member’s Top Worry Today?

Smooth The Path

Business owners are wondering how to keep their businesses afloat, organization leaders are wondering if they can keep their full staff employed, employees are wondering how long they will have a job, and freelancers are wondering where their next project is coming from. Related: Back to school for associations and members.

Project 146
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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Based on the goals of the research project we selected the qualitative in-depth interview methodology. And still could be better – when asked when did you realize the value of the association?

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Our Members are Burning Out

Smooth The Path

During the past few months, I’ve been tossing out hundreds of hours of work to re-work projects to keep pace with the changes due to COVID. By chance, are you feeling a mite bit burnt out? I’m just guessing because I’ve been feeling that way too. Work is increasing while deadlines are getting shorter. How about you?

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What Do You Say to Members When You Do Not Know What to Say?

Smooth The Path

Have you ever had the experience of working on a huge project for months or years? This project is high profile. Popular Posts: Association myths busted. What association CEOs need to do about membership. Understand the three professional stages to improve association value. I am not alone.

Project 74
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Surf Lessons Applied to Event Planning

Smooth The Path

There are a series of little steps to learn for any given task, project, or skill to master. Related: Evolving associations, evolving skills. Improve association value with soft skill training. Time after time, I felt the thrill of the wave catching the board and rapidly propelling me along.