Association Value Project Recruiting 
Smooth The Path
OCTOBER 2, 2017
For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. An executive director of one of those area realtors associations saw me give the presentation and asked me to come and talk to their board. The network effect is growing my public speaking business.
CMA Solutions
DECEMBER 23, 2024
Continuous Professional Development Opportunities Members join associations to grow professionally, so offering continuous learning opportunities keeps them engaged. For example, a project management association could offer an Agile certification. So, fostering a strong community is key to member recruitment and retention.
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Smooth The Path
MAY 3, 2018
. “I am upset because I can’t drill down and see the benchmarking data from the 15 companies just like mine, the association should have made this study more robust,” members say. We think, “man, we killed ourselves to get as many responses as we did, this member should go out and recruit more respondents like her.”
Reid All About it
FEBRUARY 24, 2023
Host: Personify Speakers: Wes Trochlil, president of Effective Database Management Tina Wehmeir, CEO at AMC Institute Megan Woodburn, Founder and Co-CEO at Strategic Association Management Erin Sullivan, VP of Marketing at Personify Tue 2/28 at 1 p.m. No plan, no progress. More info/register. 1 CAE credit. 1 CAE credit. 1 CAE credit.
Leading Learning
JULY 2, 2020
In my experience, there are a growing number of learning leaders at associations thinking in this way, but few have implemented a vision that is visible to their members and prospective members. The average association value proposition still tends to be “pay us money so that you can belong and get discounts.”
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