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When it comes to recruitment for your association, you have to walk a thin line. Instead of creating a plan just to promote your program, focus on promoting the value of your program whenever prospective members naturally encounter it. Ready to recruit a fresh pool of members for your program? Let’s get to it!
A well-designed membership survey does more than gather datait provides actionable insights that can drive program development, improve member benefits, and guide your associations strategic priorities. Understanding your members’ needs, interests, and challenges is essential for building a strong, engaged community.
. “I am upset because I can’t drill down and see the benchmarking data from the 15 companies just like mine, the association should have made this study more robust,” members say. We think, “man, we killed ourselves to get as many responses as we did, this member should go out and recruit more respondents like her.”
Whether you serve members in a trade association or individual membership association, value is something that members want to receive from you. Here are some examples of association sponsored research that members value either because it provides guidance to them or visibility to their profession.
State of the association industry. Host: Personify Speakers: Wes Trochlil, president of Effective Database Management Tina Wehmeir, CEO at AMC Institute Megan Woodburn, Founder and Co-CEO at Strategic Association Management Erin Sullivan, VP of Marketing at Personify Tue 2/28 at 1 p.m. No plan, no progress. More info/register.
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