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You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Maybe you’re struggling with: Retaining and recruiting more members. Communicating a compelling value proposition. Strengthen Your Association'sValue Proposition with Engagement.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
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”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations. Many associations are facing shrinking annual revenues, low retention ratings and, are having a harder time recruiting volunteers and quality volunteer leaders.
Host: Personify Speakers: Wes Trochlil, president of Effective Database Management Tina Wehmeir, CEO at AMC Institute Megan Woodburn, Founder and Co-CEO at Strategic Association Management Erin Sullivan, VP of Marketing at Personify Tue 2/28 at 1 p.m. No plan, no progress. More info/register. 1 CAE credit. More info/register. 1 CAE credit.
In my experience, there are a growing number of learning leaders at associations thinking in this way, but few have implemented a vision that is visible to their members and prospective members. The average associationvalue proposition still tends to be “pay us money so that you can belong and get discounts.”
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