Smooth The Path

OCTOBER 25, 2017

Depending on the association it could be a new-to-the-profession academy, a webinar series, the mentor program, a research report, or any other benefit. These special associations have what I call an Association Value Trigger Point (AVTP). Then we faced the biggest challenge; no survey is any good without respondents.

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Association Adviser

AUGUST 20, 2018

The number of association professionals claiming this as a challenge has more than doubled since Naylor first conducted this survey in 2011. Through the 2018 survey, associations have told us they know what they need to do to improve their communications: Understand member needs, goals, demographics and preferences better.

Communications 60

Communications Survey Newsletter Report 60

Blue Sky eLearn

MARCH 27, 2018

Will you send out the slide deck or performance survey to attendees? Webinars show prospective members that your association values its members enough to plan special online learning experiences for them. Follow-up: Will members who attended receive a special badge or certificate to display on their public member profile?

Association Software 144

Association Software Recruiting Recruitment Software 144

Smooth The Path

JANUARY 31, 2019

Perhaps what your strategy, marketing, and innovation needs is a focus on how the association can save members’ time. Top posts from January: What are associations really selling? Unique but effective ways to measure the health of your association. Why your survey may not be getting you the results you need.

Innovation 74

Innovation Content Survey Strategy 74

Smooth The Path

MAY 3, 2018

.” “Every year my membership is becoming less of value,” thinks a member. “Our long-time members are becoming more and more an at-risk segment but, networking and professional development ranks highest on our satisfaction survey and we are delivering those two things. They should be happy.”

Innovation 87

Innovation Recruiting Recruitment Leadership 87

.orgSource

FEBRUARY 21, 2023

We are hosting a guided exploration of what trust means for our future relationships with staff, boards, constituents, and the association industry. Open Windows In July 2020,orgSource surveyed approximately 300 association executives. Values create community. The response surprised me.

Revenue 88

Revenue Review Guidelines Education 88

Association Adviser

SEPTEMBER 24, 2013

Associations have to keep up technologically or risk having members go elsewhere for information and question the association value proposition. Associations should discuss the potential ROI they are likely to receive before purchasing any new technology.

Technology 60

Technology Social Media Press Release Maryland 60

Smooth The Path

JANUARY 26, 2016

You analyzed member data and conducted surveys, here’s what is next… The post A New Mantra for the Association Community appeared first on Smooth The Path. If you are a subscriber just hit reply or contact me or send your thoughts to me on Twitter. Related articles: New beginnings are a great time to reflect.

Newsletter 60

Newsletter Survey Conference Industry 60

Tom Morrison

FEBRUARY 4, 2013

However, associations that put 100% of their focus on identifying #3, DOING THINGS FOR YOUR MEMBERS THAT THEY CAN'T DO THEMSELVES EFFECTIVELY, will rule the day in the future! calls for surveying your members to understand what they feel their biggest problems and challenges are.it

How To 40

How To Revenue Cost Innovation 40

Membership Marketing

MAY 4, 2016

Whether you serve members in a trade association or individual membership association, value is something that members want to receive from you. Here are some examples of association sponsored research that members value either because it provides guidance to them or visibility to their profession.

Sample 40

Sample Recruiting Recruitment Discount 40

Slice-Works

JULY 10, 2014

Defining Your Association Value. Revenue/# of subscribers or members = Value of Subscriber/Member. Creating—contributing, commenting, responding to surveys. Modern eMessaging for Associations. Mike Skiados— @mskiados & mskiados@asha.org. Bill Cramer— bcramer@ibtta.org. Ad sales + Product sales = revenue.

Communications 28

Communications Marketing Conference Social Media 28

Reid All About it

FEBRUARY 24, 2023

State of the association industry. Host: Personify Speakers: Wes Trochlil, president of Effective Database Management Tina Wehmeir, CEO at AMC Institute Megan Woodburn, Founder and Co-CEO at Strategic Association Management Erin Sullivan, VP of Marketing at Personify Tue 2/28 at 1 p.m. More info/register.

Certificate 39

Certificate Education Process Leadership 39

.orgSource

MARCH 6, 2023

Sharon notes that 50-year longitudinal studies from Gallop Poll, NORC’s General Social Survey, Harris Poll, and Edelman Barometer, find that trust in public institutions and their leaders has declined steadily. Associations revolve around relationships, but the shape of those connections has changed. Today trust bleeds into everything.

Leadership 88

Leadership Wisconsin Arlington Strategy 88