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Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CAE credit.
Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Do you need to reimagine how to partner with your association’s chapters and member/special interest groups? I’m happy to feature it as long as it’s not too product-centric.
Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. It is no longer a weird experiment in some back room with a tiger team.” Content marketing. More info/register. 1 CAE credit.
Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. For the Love of Events ROI Hear different perspectives on measuring your event’s ROI and driving a better memberexperience.
The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences. . 1 CAE credit. . CAE credit.
I do actually try to practice what I preach and a few months ago I did a webinar for Association Universe called, "Beer and BBQ IS a Membership Strategy." Our fabulous hosts include Vickie Lester and Maria Nazario in Los Angeles, Elizabeth Weaver Engel in Washington DC, Holly Duckworth in Denver and Wendy Kavanagh in Atlanta.
Cain, a former corporate lawyer and negotiations consultant who delivered the opening keynote presentation at the ASAE 2013 Annual Meeting & Expo in Atlanta, said that American business and American culture—even parents of young American children—tend to value extroverted personalities more than introverted personalities. Technology.
Their interpretation will come in handy when you’re developing a business strategy for education programs. Content marketing strategy. Hey, SaaS marketing friends (and content partners aka clients), check out this guide to creating or refining a content marketing strategy by Jimmy Daly (Superpath) and Ryan Law at Animalz.
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