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So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. These challenges could result in dissatisfied members, decreased participation, loss of revenue, and even high staff turnover if the administrative burden is too high. That’s great!
Therefore many of the trends that are being predicted for other industries, such as corporate learning and development or training organizations may not impact associations in the same way, or at the same time. Educational offerings for not just members, but also the public at-large, will be a big revenue drive for associations.”
Learning management systems have taken over how associations distribute and generate revenue from their professional development materials. Built-in course authoringtools are a good way to accomplish this, not to say they should replace your current course authoring. But how do associations accomplish this?
The following is a brief recap of that discussion: Many businesses rely on events and conferences to provide educational experiences for their members and customers, often providing a major non-dues revenue source for the organizations.
This is done through aggregating content from multiple sources, creating content with integrated authoringtools, and providing an interactive learning environment. Learners outline their own path using content discovery tools, content recommendations and pathways, skills mapping, and content indexing. Driven by the learner.
It’s easy to see why trade associations face challenges such as high administrative cost, struggles to increase membership, and low non-dues revenue. It’s your association’s responsibility to lead your member organizations with e-learning that prepares them for the future of your industry.
BlueSky eLearn offers LMS capabilities to several industries, including associations, legal education, professional education, and clinical. Plus, you can grow revenue by offering content recordings for a fee. Association leaders can easily create course content by using a web-based drag-and-drop authoringtool.
All the factors above have led to the emergence of what has become known as the “ creator economy ,” basically a technology-enabled business environment in which individual creators are able to generate revenue from their content.
People join associations to access many opportunities, from connecting with like-minded individuals in the same professional field to furthering their education within their industry. Furthermore, this feature allows you to generate more non-dues revenue by offering gated content to non-members for an additional fee.
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