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Marketing Resources for Associations and Small Businesses

Association Navigator

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

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Day in the Life of a Nonprofit Communicator – Nancy Levesque

Nonprofit Marketing Guide

Nancy Levesque serves as Director of Marketing Communications and directs the marketing communications initiatives of the National Summer Learning Association (NSLA), an organization whose mission it is to close the achievement gap between lower- and upper-income youth nationwide. Working in Downtown Baltimore is so much fun.

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Managing the Communications Plan for Your Association’s Virtual Event

Protech

By Heather Hughes, Marketing Communications Specialist. After shifting away from an in-person customer celebration at the Four Seasons in Baltimore due to the COVID-19 pandemic, Protech Associates’ Fusion 2020 Customer Conference surpassed all previous attendance numbers for the event. So, let’s break it down further. .

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How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Nonprofit Marketing Guide

Juliana Avery has sent her share of releases to the media in Washington and Baltimore — with little success. Mary’s University in Baltimore made headlines for advocating to have struggling freshmen leave the school to help boost its retention rate, Avery saw an opportunity to put that training to use.

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Do We Need Social Media Certification? - BlogClump

BlogClump

Do We Need Social Media Certification? My friend Maddie Grant tweeted this post the other day about Social Media Certification. There is no authority in Social Media Marketing, there is no standard. There is a certain amount of objective data and knowledge out there regarding social media.

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Join an Interactive Discussion on - Membership Marketing Blog

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Join an Interactive Discussion on the Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report.

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What We Can Learn From Sermo – and What We Can’t

Guilt by Association

Sermo’s chief marketing officer, Gina Ashe, spoke on a panel with me at ASAE and the Center’s Healthcare Association Conference last week in Baltimore. If I were a Sermo user, I might not be happy knowing that my professional concerns could affect the stock market – especially these days. Tagged: social media.