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With 92% of users rating four or five stars, Higher Logic Online Community has the largest market presence and highest customer satisfaction rating among products in Online Community Management. You'll have access to a dedicated online community, where you can network with and learn from peers.
A good association LMS should have eCommerce capability, enabling you to create a revenue stream for your organization with full shopping cart support for multiple currencies, languages, tax, and payment options for selling content, webinars, conference registrations, and more. Enable Ease of Access for a Positive Learning Experience.
If you’re interested in how much emphasis other organizations will put on areas ranging from blendedlearning to microlearning to combating downward price pressure, this is data you will find valuable. Join us for our final event of the year and learn how 2021 will shape up. Virtual conference design. CAE credits. CAE credits.
Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and with your association.
This learning mix is the backbone of cohort programs, which are so popular right now. Blendedlearning. Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blendedlearning offerings to your association’s portfolio. Maybe It’s Your Marketing.
To make sure that your association has the best learning management system to educate members and provide valuable skills development, you need to avoid purchasing an LMS that’s DOA. Diverse Content Options. Not everyone learns the same way. Once your eCourses are complete, you can monetize them.
Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. A true hero.
Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. Event Mobi explains how to build a year-round community and content hub for attendees.
Build learning habits or design a personal learning journey. Use a variety of content formats to deliver this information, including: Short videos featuring staff and members. Assign them only the content they need for their particular role and responsibilities. Take a blendedlearning approach. Tip sheets.
Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.) Offer blendedlearning environments. Professionalize content development and delivery. Create effective alliances.
Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.) Offer blendedlearning environments. Professionalize content development and delivery. Create effective alliances.
These may include: IT, Professional Development, HR, Membership, Finance, or Marketing. If keeping the planning in-house, some questions you may need to ask include: What type of education will you offer – conferences and seminars, blendedlearning, online courses, offline materials, or a mixture of all of these? What types?
With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? Because they know the LMS market, consultants have a good idea about what your budget will buy. How LMS Consultants Help with Selection.
Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Practical AI solutions exist today (some in your vendor ecosystem), and are solving problems in crucial areas like retention, marketing, and analytics.
Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Learn why it’s time to accept that using zero party data is the surefire way to build trust and confidence with your future brand ambassadors. . – 1 CAE credit. More info/register. 1 CAE credit.
They understand the value of a consultative sales approach bolstered by contentmarketing. Together, you need to define the sponsor’s role in helping you deliver content. Course materials, for example, content they’ve created or books they agree to purchase for students? How can they help you provide education to members?
Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. His points make sense, although he’s not suggesting you stop using LinkedIn.
The second is much more traditional in his/her approach to the development and delivery of content. rework the annual meeting schedule, explore different learning formats for an upcoming program or add a blendedlearning series to the annual meetings calendar). Implement actionable recommendations.
Together with the project partner WBT Systems, Miele had set itself the task of implementing one enterprise LMS to serve the different countries and cater for the diverse infrastructures of the four business units, Sales/Marketing, Services, Human Resources, and IT, which have their own education and training programs in each location.
With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Presenter: Kevin Whorton, president, Whorton Marketing & Research. The Secret to BlendingLearning and Networking. Career changers. 1 CAE credit. Host: CE21.
Presenters: John Hunter, ContentMarketing Manager, Cvent. Discover the recipe to build engagement before, during, and after learning programs. Learn the benefits of using the Concerning Learningblendedlearning strategy. More info/register. Host: Smart Meetings. Tue 3/5 at 2 p.m. –
Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. Content migration and authoring. What content do you have? F2F or blendedlearning offerings.
It has created a seismic shift in how we work, play, and learn. As companies scramble to find resources to meet their needs, a Learning Management System (LMS) is a foundational tool used for learningcontent, employee training, and selling digital products. LMS stands for Learning Management System. KEY FEATURES.
We see COVID’s impact in the growth here and the growing prevalence of blendedlearning. Learning businesses, though, are going to need to get good at microlearning to capitalize on the opportunity. Learning businesses are getting more intentional in 7 key areas. This was first last year. The Intentionality Imperative.
For years, the LMS has reigned supreme as the top learning platform for associations. However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). The association acts as a content curator to fulfill those requirements.
Marketing the new course? Because of that, it’s also better suited for simpler content, such as webinars, rather than comprehensive, complex courses. Team time and resources. Who will be responsible for interacting with your LMS? Creating collateral about the course? Managing the process of creating the course?
When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. Scenario-based learning exercises that require the learner make a choice based on a real world situation.
However, if your LMS doesn’t make it easy to author new modules and market these new courses, it will be a challenge to release new credits for your members. This could lead to a situation where your association’s learning business is seen as unreliable for members who are looking for the most up-to-date guidance.
He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”. ‘It Are they using your online learning platform?
Education programming with learning outcomes that directly support organizational goals. Solid evaluation and measurement of learning outcomes and attendees’ needs. Blendedlearning (both face to face and online) programs and user friendly technology platforms. Capitalizing on internal expertise.
This is heartening because we’re big proponents of big-picture marketing that goes far beyond just promotion and really starts with product development. All the above is always important, but, in the context of the 2021 learning business landscape, it’s arguably even more important. That’s hard to pull off.
The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. Association learning landscape. 17+ free ways to get more traffic to your content.
Before a prospect agrees to talk with you, they will do their own research—that’s why contentmarketing works so well. . Stacey Telford, Community Manager at The Marketing Society. Host: American Marketing Association. Speakers: Valentina Benaglio, Product Marketing Manager, Bloomreach. APIs demystified.
Learn about the American Academy of Family Physicians’ new blendedlearning format option, and how to incorporate it into your educational programming. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Digital Marketing: Research. 1 CMP credit. More info/register.
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