This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee.
Exploit the Full Potential of your Course Catalog. When reviewing and curating your content , look for trends and popular courses by examining your LMS reports. Refresh less popular courses by offering a new component or bundled offline resource to create new blendedlearning offerings.
. – Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. 1 CMP credit.
With the right LMS software, you can create courses for each of these learning types. The best learning management software also includes live webinar tools, podcasts, and newsfeeds, as well as micro learning and blendedlearning options. Course Creation Tools. Learning Paths.
Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. A true hero.
If your association’s learning management system (LMS) is only used by staff in the education department, you’re not taking full advantage of its potential. An LMS can do so much more than help you manage online courses, certification and accreditation programs, digital badges, and webinars. Take a blendedlearning approach.
Hybrid online courses. WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. This learning mix is the backbone of cohort programs, which are so popular right now. Blendedlearning. Maybe It’s Your Marketing.
“There are enormous needs we can meet: creating high-quality, competency based education; fostering social learning; and providing clear pathways to employment for students, the long-term unemployed, returning veterans or those individuals who are about to see their jobs significantly affected by the rise of automation and artificial intelligence.
“There are enormous needs we can meet: creating high-quality, competency based education; fostering social learning; and providing clear pathways to employment for students, the long-term unemployed, returning veterans or those individuals who are about to see their jobs significantly affected by the rise of automation and artificial intelligence.
Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Learn about the importance of continued education in the association space and how it can benefit your association’s long-term goals. CMP credit.
If you’re interested in how much emphasis other organizations will put on areas ranging from blendedlearning to microlearning to combating downward price pressure, this is data you will find valuable. Join us for our final event of the year and learn how 2021 will shape up. Innovative Event Marketing Strategies for 2021.
They understand the value of a consultative sales approach bolstered by content marketing. Align the sponsorship with the online course or learning program that targets that audience. Course materials, for example, content they’ve created or books they agree to purchase for students? Finding guest speakers?
With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? Because they know the LMS market, consultants have a good idea about what your budget will buy. How LMS Consultants Help with Selection.
Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. The chief hype officer: the problem with the Chief Marketing Officer’s job description.
Together with the project partner WBT Systems, Miele had set itself the task of implementing one enterprise LMS to serve the different countries and cater for the diverse infrastructures of the four business units, Sales/Marketing, Services, Human Resources, and IT, which have their own education and training programs in each location.
These may include: IT, Professional Development, HR, Membership, Finance, or Marketing. If keeping the planning in-house, some questions you may need to ask include: What type of education will you offer – conferences and seminars, blendedlearning, online courses, offline materials, or a mixture of all of these?
Word-of-mouth marketing. Do you remember early last year seeing a slew of LinkedIn updates about an online DEI course at the University of South Florida (USF)? But 62,000 people completed the course and earned a certificate. Host: American Marketing Association. Speaker: Mark Bornstein, VP, Content Marketing, ON24.
Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Learn why it’s time to accept that using zero party data is the surefire way to build trust and confidence with your future brand ambassadors. . – 1 CAE credit. More info/register. More info/register.
With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Presenter: Kevin Whorton, president, Whorton Marketing & Research. The Secret to BlendingLearning and Networking. Career changers. 1 CAE credit. Host: CE21.
Learn about audit findings such as absent documentation, errors in the financial closing process, and common accounting errors within nonprofits. Plot a course for responding to and reducing recurrences of findings during your audit. Explore internal control issues that lie beneath the surface and give rise to audit findings.
In 2021, many organizations changed in-person conferences or seminars or courses to virtual, and some did it for the very first time, which means they added a new format to their portfolio of offerings. We see COVID’s impact in the growth here and the growing prevalence of blendedlearning. This was first last year.
Ask yourself: Does it offer Asynchronous, Synchronous and Blendedlearning programs? Will you be selling courses or other learning experiences to customers? Are you paying a per-user fee, or a course load fee? What type of testing and assessment options do you need and are offered through your system? E-COMMERCE.
For years, the LMS has reigned supreme as the top learning platform for associations. However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). Individual’s interests, past activity, experience, goals, and learning styles.
Are you staying true to one consistent marketing voice for your association’s brand? “People don’t necessarily think of associations as brands,” says a recent post from Member Boat , an Australian marketing agency. Lessons Learned. — WBT Systems (@WBT_Systems) August 17, 2017. Other Links of Note.
When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. One-Time-Fee should be the first pricing option for higher quality courses. One-Time-Fee Models. Important Considerations.
Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. How many courses must participants complete to earn the certificate? F2F or blendedlearning offerings.
However, if your LMS doesn’t make it easy to author new modules and market these new courses, it will be a challenge to release new credits for your members. This could lead to a situation where your association’s learning business is seen as unreliable for members who are looking for the most up-to-date guidance.
He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”. Are they using your online learning platform?
This is heartening because we’re big proponents of big-picture marketing that goes far beyond just promotion and really starts with product development. All the above is always important, but, in the context of the 2021 learning business landscape, it’s arguably even more important. Hybrid and blended are two common ways.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content