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Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Learn about the importance of continued education in the association space and how it can benefit your association’s long-term goals. CMP credit.
Together with the project partner WBT Systems, Miele had set itself the task of implementing one enterprise LMS to serve the different countries and cater for the diverse infrastructures of the four business units, Sales/Marketing, Services, Human Resources, and IT, which have their own education and training programs in each location.
These may include: IT, Professional Development, HR, Membership, Finance, or Marketing. If keeping the planning in-house, some questions you may need to ask include: What type of education will you offer – conferences and seminars, blendedlearning, online courses, offline materials, or a mixture of all of these?
In 2021, many organizations changed in-person conferences or seminars or courses to virtual, and some did it for the very first time, which means they added a new format to their portfolio of offerings. We see COVID’s impact in the growth here and the growing prevalence of blendedlearning. This was first last year.
This is heartening because we’re big proponents of big-picture marketing that goes far beyond just promotion and really starts with product development. All the above is always important, but, in the context of the 2021 learning business landscape, it’s arguably even more important. That’s hard to pull off.
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