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It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members. Non-Dues Revenue Potential of Digital Badges for Associations. Value of Digital Badges for Association Members. LMS profile.
In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Similarly, analyzing your event data from many angles can lead to a major impact on revenue. Is it getting a certification? What factors influence first time attendees? This is a valuable group.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.
Introduction The latest Association Trends Study found that 51% of association members prioritize certifications or credentials and 50% prioritize ongoing training opportunities, while only 37% of association professionals value the same benefits. Ready to learn more strategies to drive revenue to bar association?
There are lots of great ideas in this collection, and one theme that runs through the collection is that of innovative association education and certification programs that have been tailored to the specific needs or interests of the association membership. Best Benefit Ever = Association Education and Certification Programs.
O pport unity for new and increased digital revenue streams still lies ahead even if your face-to-face meeting is cancelled or is smaller in attendance. . By charging people to access the library of content, you’ll also be increasing your revenue steam. Virtual Events . Taking Your Face-to-Face Conference Virtual.
Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Sponsorships. Membership value. Association AI. Host: rasa.io
Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. Featured blog post from a thought leader in the community.
If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.
Read our blog for more pricing discount best practices your association should adopt today. Consider providing pricing discounts on continuing education courses or certification programs to boost enrollment and increase long-term engagement in your association. Why should associations use pricing discounts? Boosting cash flow.
Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. They also include tactics throughout the guide for improving the attractiveness and effectiveness of your online learning programs and portfolio. .
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. You ready for those four tips? Promote, promote, promote.
According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. This combines publicity for your association with non-dues revenue.
For professional associations, things like the highest level of education or certifications earned – or asked for – are powerful. On the trade association side, revenue or staff size can be vital in how you treat a member organization.
Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Expansion of Membership – beyond geographic boundaries.
Think Like a Media Company: Unlocking Non-Dues Revenue for Sustainable Association Growth Hear about the imperative need for diversifying revenue streams. Learn about strategies for leveraging non-dues revenue opportunities strategically. Learn about strategies for leveraging non-dues revenue opportunities strategically.
Explore strategies to revitalize your association’s digital foundation, with a central focus on leveraging learning technology to kickstart revenue generation. 10 Common Webinar Mistakes to Avoid Webinars have become one of the highest-performing channels, across every industry, to drive pipeline and revenue. 1 CAE credit.
People prove their value by the certifications and certificates they’ve earned. Certifications and certificates are proof that someone is committed to the industry or profession. A Quick Primer on Certifications and Certificates. It’s not tied to a specific educational program, like a certificate is.
If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog for more. They became “ virtual certified.” 1 CMP credit.
Read the rest of her excellent post, Normal is Over(rated) – For Now , at the Velvet Chainsaw Consulting blog. Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Maximizing Revenue through Smart Pricing Strategies. Follow Blog via Email.
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Moving Training and Certification Online in Less Time. Tue 5/26 at 12 p.m.
If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating Innovative New Classes, Certifications & Association Products That Wow Members — and Your Board.
If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. – Revenue Success from Scratch: One Association’s Story. 1 CAE credit.
Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Association websites compete with for-profits, media, and other associations for eyeballs, mindshare and even revenue.
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. –Oprah Winfrey Online programs. 1 CAE credit.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Not only can you use digital marketing to grow your revenue but also your brand awareness, event attendance, and open doors to new opportunities. – Strategic Revenue Growth: Thinking Beyond Members and Sponsors.
Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. As we discussed in our recent blog post about retention, data isn’t one dimensional. A product that was a big revenue driver a year ago, may have lost its appeal. What is the trend in sales over time?
In this reshuffle, your association is in a prime position to offer certification programs to professionals working in and entering your industry. Why Certifications Are More in Demand Than Ever. Jobseekers see certifications as a differentiator in the talent marketplace. Companies can’t do all this training themselves.
Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. CAE credit.
If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Professionals in Certification Networking Event. Join fellow certification professionals for an informal online networking event where we’ll discuss some areas that you have questions on or want to enhance your knowledge of.
Read our blog to discover the top three factors your organization should look for in its online learning platform. Just 37% of association professionals prioritize certifications or credentials and training opportunities. Introduction Your members look to your association as the “go-to” source for training and education.
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.
Level up with these 15 association marketing resources—books, podcasts and blogs. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits. Guest: Patrick Bontinck.
Mon 2/4 at 2 p.m.* – Are Your Certifications at Risk? Voluntary Certification Legislation in the States. Distinguish between the types of legislative impacts on your certification program(s) and clarify the differences between mandatory and voluntary government oversight. Follow Blog via Email. 1 CAE credit. 1 CMP credit.
They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. Educational coaches. Adults need guidance counselors too, says WBT Systems.
When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. Here are a few things your association can do to build and maintain a strong certification program. The certification should have a clear, easy-to-understand value proposition.
One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. On the side, garlicky bok choy. Daughtry, M.Ed.,
Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Chapter sponsorships. Virtual event sponsors and exhibitors.
MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. They also describe how credentialing programs can help your association increase member engagement and revenue. Jen Dary, One Plucky Blog ). Credentialing programs. Conference content.
We explore some of the key takeaways from the whitepaper in this blog, but we highly recommend that all associations should also read the whitepaper, which is available online. But they ask – are associations ready to lead this change? Why the need for change? “We Attracting New Members with Association Education Programs. “We
Additionally, the team was able to leverage certifications, one of which is a Workforce-ready certificate designed for members who are new to the industry. For instance, at IAEE the team started with student members who could be interested in the Workforce-ready Certificate.
Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. If you’re a home cook, check out my weekly In The Kitchen posts on my Grabbing the Gusto blog for more. The future for event planners. Good question. An optimistic virtual future. WindowSwap ).
If you’re not a subscriber to Cook’s, you’d usually be out of luck because they hide their recipes behind a paywall, but you can find this one on another blog. 3: Value of Credential – How can we better market/promote the value of certification or other credentials, e.g. micro-credentials? Copyright infringement? 1 CAE credit.
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