Association Analytics

JANUARY 5, 2023

11 blogs – subscribe to our blog and check out our 3 most popular of 2022: Top 10 Analytics Quick Wins. 2022 was a year of significant internal investment with 22 new hires and 10 promotions ranging from our implementation and customer success organizations to our sales and marketing teams. Your AMS Wasn’t Designed for That.

Atlanta 320

Atlanta Nashville Newsletter Products 320

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. Read this : Blog Post - 5 Steps for Evaluating and Optimizing Your Member Engagement Strategy. Despite its importance, member engagement is a fairly elusive concept.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. More info/register.

DC 276

DC Washington Learning Management System LMS 276

Higher Logic

JULY 27, 2017

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. Many associations, however, don’t need to invest large amounts of time and money into market research to find out what members want.

Content 136

Content Marketing How To Library 136

Reid All About it

JUNE 25, 2021

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Subscribe to Blog via Email. Exhibitors.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 294

DC Washington Member Engagement Content 294

Blue Sky eLearn

MAY 4, 2020

This includes not only a “tradeshow-like” user experience but also marketing analytics and the integration of dynamic, intelligent graphic advertisements all over the virtual event space. Virtual events are a fantastic way to launch new e-learning programs, because you generate so much new great content during a virtual conference.

LMS 282

LMS Price Learning Management System Case Study 282

WBT Systems

OCTOBER 18, 2016

This blog notes that “more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor badging and certificates to traditional degrees”. OpenBadges increase visibility for the Association. A valuable tool indeed.

Education 150

Education LMS Learning Management System Certificate 150

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! Live Distance Learning Training. Paths take all the guesswork out of what to learn and set you up for success. Higher Logic Blog. Options include: Instant : Receive every blog post the moment it's published.

Library 219

Library Course Video Products 219

Reid All About it

AUGUST 10, 2018

If a new learning management system (LMS) is in your future, find out from WBT Systems how an LMS business analyst contributes to the success of your project. Your editorial calendar is not your content marketing strategy. Content Marketing Institute ). Presenter: Marketing General Incorporated.

LMS 39

LMS Content Learning Management System System 39

Aaron Wolowiec

MARCH 25, 2014

Sarah Lugo, digital marketing coordinator for Digitec Interactive. This month’s guest blog post is by Sarah Lugo, digital marketing coordinator for Digitec Interactive. Invest in marketing. Keep members abreast of your plans to offer online education and begin marketing your offerings well before they launch.

Learning Management System 100

Learning Management System LMS Education Course 100

WBT Systems

APRIL 25, 2017

Training: Most associations provide training and issue formal continuing education credits, so members are already accustomed to consuming their learning content. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations.

LMS 253

LMS Certificate Library Education 253

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Career pathways.

millennials 307

millennials Montana Education Certificate 307

WBT Systems

JANUARY 23, 2018

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? Test your idea to make sure there’s a profitable market for the program. Understand that market and their needs before you start working on the course. Did you target the right market segment?

Course 176

Course LMS Price eBook 176

Reid All About it

JULY 1, 2015

As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, a meeting planner has no interest in a learning management system. Share educational content that helps execs improve a process, solve a problem, or learn more about a challenge.

Email Marketing 150

Email Marketing Learning Management System Tips Content 150

Reid All About it

NOVEMBER 16, 2012

Jeff Cobb at Tagoras is in the midst of updating their Association Learning Management Systems (LMS) report. He’s identified four association learning technology trends : “I can already see that there are at least four areas in which some very significant progress has been achieved over the past couple of years.

LMS 150

LMS Social Media Content Learning Management System 150

WBT Systems

OCTOBER 25, 2017

Freelancers stay competitive by learning new skills. Freelancers are preparing for the future because, unlike others in their profession, they recognize that the job market is transforming. 65 percent of freelancers said they’re learning new skills as jobs evolve, versus only 45 percent of regular workers. It depends.

Survey 236

Survey America Learning Management System Education 236

WBT Systems

SEPTEMBER 12, 2017

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It During the live-stream, a facilitator can bring the attention of this captive audience to related online learning options. “Not During the closing general session, announce a learning challenge.

Conference 210

Conference How To LMS Education 210

WBT Systems

NOVEMBER 15, 2016

We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members. Mertz, CAE (@DianaTMertz) November 14, 2016. We know that a good education program can be a valued benefit to offer members, helping to increase member engagement.

Learning Management System 150

Learning Management System LMS Certificate Education 150

YourMembership

FEBRUARY 16, 2017

The following is a guest blog article originally published by Jeff Cobb of Tagoras, a leading expert in strategy, learning, marketing and technology to organizations in the business of lifelong learning. The is the final installment of a three-part series. For a refresher, here’s Part 1 and Part 2.

LMS 199

LMS Technology Strategy Marketing 199

Reid All About it

JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. WBT Systems suggests ways to find these folks and introduce them to your association and education programs. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Education 41

Education Learning Management System Committee Leadership 41

WBT Systems

NOVEMBER 28, 2017

Here are some ways to build an online learning program with a limited budget. First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Website and blog analytics. Clicked links in emails.

How To 204

How To LMS Video Education 204

Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Innovation and membership growth. Associations will profit, ha ha, from this guidance too. Host: Results Direct.

Education 285

Education Learning Management System Leadership Case Study 285

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits. Presenter: Myllisa Patterson, Senior Director, Event Cloud Marketing Campaigns, Cvent.

LMS 243

LMS Software Chicago Washington 243

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Certificate 291

Certificate Price Tools Member Engagement 291

Reid All About it

AUGUST 24, 2018

And that’s just one of the reasons why a learning management system (LMS) can be a game changer for members and associations , says WBT Systems. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. 1 CAE credit.

Chicago 37

Chicago Washington Innovation Tools 37

Reid All About it

APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. Subscribe to his blog to get the latest news, including his analysis of the deal, player by player.

DC 170

DC Chicago Washington Learning Management System 170

WBT Systems

JUNE 19, 2018

The request for proposal you send to learning management system (LMS) providers is only as good as the process you use to develop your LMS requirements. In addition to your colleagues in the education department, you may also want to consult with staff responsible for accounting, marketing, membership, and meetings.

LMS 166

LMS How To Learning Management System System 166

WBT Systems

OCTOBER 3, 2017

The future looks bright for association e-learning. The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Has your leadership tried your e-learning programs? (A

Mooc 192

Mooc LMS Survey Sample 192

WBT Systems

MARCH 13, 2018

With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? Because they know the LMS market, consultants have a good idea about what your budget will buy. How LMS Consultants Help with Selection.

LMS 166

LMS Learning Management System Proposal Blended Learning 166

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Host: ASAE Learning Management System Community. The Business Impact of Marketing Automation on Event Registrations. The Guardian ).

DC 79

DC Washington LMS Social Media 79

Reid All About it

JUNE 29, 2018

WBT Systems explains how to create a really good RFP for a new learning management system (LMS) for your association. By now it’s proven that content marketing works if you do it the right way. HubSpot shares eight content marketing practices that will serve you well now and into the future. Buzzfeed ).

Chicago 30

Chicago Washington Massachusetts DC 30

WBT Systems

APRIL 10, 2018

Do you ever daydream about having a new learning platform? Your wish can come true if you know how to make a persuasive case for a new learning management system (LMS) to the decision-makers at your association. How will it help you respond to and get ahead of market needs and to take advantage of emerging opportunities?

LMS 166

LMS How To Learning Management System Proposal 166

Aaron Wolowiec

MARCH 24, 2015

A MOOC is a social, networked learning experience that blends a subject matter expert (instructor), technology and convenience. In other words: a hybrid-learning format that appeals to today’s 24-7 learners. In the background, a successful learning management system is key to operating a successful MOOC.

Mooc 100

Mooc LMS Learning Management System Social Media 100

WBT Systems

NOVEMBER 1, 2016

This time-saving service will be highly appreciated by companies that are already over-stretched by market demands. These activities will also provide additional value to your learners and members, by helping them to make connections that could secure future employment. Employers validate that the education programs are actually working.

Education 150

Education Learning Management System System Course 150

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs.

Leadership 207

Leadership Revenue Certificate Committee 207

WBT Systems

JULY 5, 2017

If your association’s learning management system (LMS) is only used by staff in the education department, you’re not taking full advantage of its potential. An LMS can do so much more than help you manage online courses, certification and accreditation programs, digital badges, and webinars.

LMS 187

LMS Learning Management System Course Video 187