Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Marketing Automation and Outbound Calling.

Marketing 189

Marketing Strategy Social Media Content 189

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Spark Consulting

MAY 15, 2024

And other social media platforms, for organizational use. Thanks to the efforts of my web firm, the Spark blog has posts that go back to 2008, when I first started association blogging at Thanks For Playing. What is YOUR association doing with regards to social media platforms in 2024? Are you still on them?

Social Media 243

Social Media Review Member Engagement Conference 243

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Video 285

Video Washington Social Media DC 285

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. The behavioral science behind social proof. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. 1 – Social Proof from Industry Influencers.

Marketing 192

Marketing How To Course Discount 192

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

GrowthZone

JANUARY 10, 2023

It’s so frustrating, especially if you posted the event or program on social media again and again. The fact is, it’s virtually impossible to dependably reach the people in your audience through social media. It’s not social like the social media platforms. Or did you?

Social Media 148

Social Media Newsletter Tips Tools 148

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Tools Examples Content 169

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.

Marketing 130

Marketing Social Media United States Content 130

GrowthZone

NOVEMBER 1, 2022

Social Media Comes Along. We were looking for ways to grow the chamber and this little thing called social media comes along. I was told that social media is just a fad. In this case, social media did the trick. Is it similarly afflicted? Let me share another story with you.

Social Media 148

Social Media Innovation Technology Marketing 148

Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. See the photo we chose for this blog header? For example, let’s say I’m writing a blog post about good email subject lines. Whether they’re opening your email or scrolling through their social media feed, your image should make them pause and take notice.

Content 153

Content Marketing Social Media Tips 153

Blue Sky eLearn

FEBRUARY 4, 2020

Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Social media platforms. Social Media Networks. Connect with your membership across social media networks for quick updates on your association’s activities. .

Organization 270

Organization LMS Software Social Media 270

Spark Consulting

JULY 22, 2016

I’ve been blogging about association management since 2008 – and I was far from the first one into the pool. How do you market and promote posts successfully? Arianna Rehak, Association Success (online community with blogging component). Eric Lanke, Eric Lanke blog. Really, Really Evil)? Jamie Notter, WorkXO.

San Diego 150

San Diego Cost Content Industry 150

Reid All About it

AUGUST 16, 2024

When I first started reading association blogs back in the 2000s, it was a life-transforming experience. Blogs gave me the inspiration and education I needed at that point in my career. Lead Marvels shares their list of must-read association blogs. Host: ASAE Marketing Professionals Community. Association reading.

America 264

America Content Social Media Strategy 264

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Quick hits. This is so me.

LMS 361

LMS Revenue America Tips 361

Higher Logic

SEPTEMBER 21, 2017

Work hard on a few great pieces of content, then reshape them into new pieces for different areas in your community and public website or social media accounts. For example, you can turn a great video into a blog post in your community simply by transcribing the audio and cleaning it up with a good editor. Marketing Reminders.

Social Media 189

Social Media Video Software Content 189

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Whelan, CDM, President, Marketing General Incorporated. How to Cut Your Marketing Budget–Without Killing Your Marketing. Event communications.

North Carolina 74

North Carolina Content Montana Social Media 74

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Why curate content? Price: Free.

Tools 122

Tools Content Marketing Newsletter 122

Reid All About it

NOVEMBER 29, 2019

. – Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Follow Blog via Email.

West Virginia 360

West Virginia Washington DC Revenue 360

Higher Logic

MAY 20, 2020

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Check out the Ultimate Guide to Marketing Automation, available below. Set up an automated “welcome” campaign that includes your recorded webinar to make the process even smoother.

Revenue 296

Revenue Learning Management System eBook Member Engagement 296

Reid All About it

MAY 21, 2021

If you’re a home cook, check out the weekly (or sometimes fortnightly) In The Kitchen posts on my Grabbing the Gusto blog. I tweak this recipe according to what’s on hand, but described the usual sort-of recipe earlier this year on my other blog. 5 Secrets of Email Marketing Geniuses. Tue 5/25 at 11 a.m. – More info/register.

San Jose 369

San Jose Email Marketing millennials Tools 369

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. The Business Impact of Marketing Automation on Event Registrations. Gain Insight on the Global Association Market (Washington DC). The Guardian ).

DC 79

DC Washington LMS Social Media 79

Spark Consulting

FEBRUARY 14, 2018

Editorial note: the following is a guest blog from Callie Walker of MemberClicks. Not only will this promote your new members, but it will give them content to share on their own social media channels as well. Use social media to welcome your new members. What should you be doing in their first few months?

Social Media 207

Social Media Newsletter Content Examples 207

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. LMS profile.

Revenue 231

Revenue Certificate Learning Management System Course 231

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. Read this : Blog Post - 5 Steps for Evaluating and Optimizing Your Member Engagement Strategy. Despite its importance, member engagement is a fairly elusive concept.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. CMP credit.

Recruitment 370

Recruitment Recruiting Certificate Tips 370

Higher Logic

MARCH 24, 2020

Therefore, it not only enhances social inclusion, active citizenship, and personal development , but also self-sustainability, as well as competitiveness and employability. ”. From marketing automation to customer experience to all things community, happy learning with Higher Logic! Higher Logic Blog. Take courses here.

Library 219

Library Products Course Video 219

Reid All About it

JULY 2, 2021

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Creating your Content Stream—from Marketing to Sales to Programs. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience. Email Address: Subscribe.

Technology 370

Technology Strategy System Education 370

SBI

DECEMBER 17, 2024

Social media is an essential tool for associations to foster vibrant online communities and strengthen connections with their members. Using social platforms effectively, associations can create places where members feel engaged, valued, and connected to a larger mission. Contact us to learn how we can partner.

Social Media 52

Social Media Guidelines Content Video 52

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

Reid All About it

NOVEMBER 16, 2018

Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers. Marketing Charts ). Follow Blog via Email. Agility PR ). Fast Company ). More info/register.

DC 236

DC Washington Indiana Review 236

Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. – Advocacy in a Social Media World. Using Marketing Automation to Grow Event Registration. . Using Marketing Automation to Grow Event Registration. Host: American Marketing Association.

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Raleigh Arlington Social Media DC 204

Higher Logic

AUGUST 10, 2017

If that fails, they want to contact your association in the same ways they contact major brands – via email, social media, or phone – instead of being forced into using a single channel. If you’re not already responding to member issues via email and social media, add those channels to your support tools.

Social Media 196

Social Media Video Content Member Experience 196

Reid All About it

JUNE 18, 2021

If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Free or ungated content. Individuals don’t need to provide any information for content.

Content 122

Content Marketing How To LMS 122

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Follow Blog via Email.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Reid All About it

OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. How to Use Social Media to Raise Money Online. Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again.

LMS 186

LMS DC Social Media Washington 186