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Association Brain Food: 11.1.24

Reid All About it

They save time and when done well, can truly enhance the member experience. Hear how to design personalized communications and targeted campaigns to enhance member engagement, create valuable content to establish industry authority and influence, and evaluate member insights to refine strategies and ensure continual improvement.

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Association Brain Food Weekly: 5.14.21

Reid All About it

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®. 5 Ways to Enhance the Modern Member Experience. Vasan Selliah, Member Insight and Engagement Manager, CSAE.

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7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

These reports can help you to see data like automation rule performance, engagement over time, top ten blog reports, etc. This data is already available to you, so you might as well take advantage of the opportunity to get a deeper look into your community’s health and find actionable insights to drive decision-making.

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Online communities 101: The benefits of leveraging an online community platform

Nimble AMS

According to the latest Community Brands research, 52% of association professionals use an online member community but only 14% rate their use of the platform as excellent. Why should your member-based organization leverage an online community to engage your members? What is an online community?

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How to amplify member voices to create a culture of thought leadership

Nimble AMS

You can learn more about the industry by listening to both your staff and members. Association staff have routine contact with members and will likely understand the member experience better than you. Plan to have ongoing meetings with staff to gain insight into the issues members are facing.

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Association Brain Food Weekly: 2.11.22

Reid All About it

Member experience. Amanda Kaiser says member experience must be the new blueprint for engagement. What stands out in the 33 research studies she’s conducted is how much members not just think but also feel about their membership. Subscribe to Blog via Email. What has Changed about the Member Experience?

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Association Brain Food Weekly: 10.13.17

Reid All About it

One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and member experience. explains the basics of AI (and its many cousins) and shows how AI can be used to help members develop an association habit. Follow Blog via Email.

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